How do we measure audience engagement in media correctly and most accurately? To discuss the topic, Jennifer Mancusi is joined by Pedro Almeida, Founder and CEO at MindProber.

We discuss:
What actually is audience engagement?
Why does audience engagement matter in media?
What are some examples of audience engagement?
And more...

Join us.

Learn more about Pedro's company here: https://lnkd.in/gemT2WnE

Related episodes to listen to:

How to do audience research on social media and the web - feat. Rand Fishkin

Exploring the evolution of digital insights

Creating a good customer experience - a chat with Lonnie Mayne

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.