Leading transformation with passion, purpose and vision

REB Podcast Network

Mar 7 2023 • 48 mins

For Christine Mikhael, taking charge of an iconic and legendary brand didn’t feel like taking on more than she can handle — it was an opportunity to drive real change across the real estate industry.

In this special International Women’s Day episode, the chief executive of the LJ Hooker Group sits down with Grace Ormsby to share how her passion for the real estate industry grew its roots in the early years of her life and how her experiences in different roles, as well as in different parts of the world, prepared her for the leadership role she stepped into 12 months ago.

Now at the forefront of a new chapter of growth for the network, Christine explains the process behind creating a sustainable and at-scale expansion strategy, the core values that underpin the brand’s legacy, and emphasises that any internal transformation should also put into perspective a brighter vision for the industry itself.

In this episode, you will hear:

  • How technology has transformed the real estate industry
  • Why human connection and customer experience remain the core values of service
  • What values should be at the centre of a business growth strategy

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