How to create a successful Digital Marketing Strategy for your Side Hustle, with Nicole Gonzalez.

The Shine to FIVE Method for Side Hustlers

Jun 22 2023 • 26 mins

“Step outside of FEAR because you have it in you and can totally do it.”
At this point, anyone with a business needs to be in the Digital space. Point blank period. But that space has so many  components that it can be daunting, especially when trying to figure out Marketing. This goes beyond creating a social media account and sharing some posts, then keeping your fingers crossed. Like any part of business, you need a Strategy, and while terms like “digital marketing”, “social media marketing” and  “Content creating” may sound interchangeable - they’re actually NOT! So what’s what, and where do you start?

That’s where this week’s guest Nicole Gonzalez, Digital Marketer for Small Businesses, comes in. In this episode, Nicole goes into detail about:

- The four areas of a Digital Marketing Strategy.
- 3 Pillars of creating a Content Strategy.
- How to determine the best channel to share content on.

Nicole Gonzalez, owner of SolAssistance. For the past 3 years, SolAssistance has provided small business owners and solopreneurs with digital marketing services allowing them to reach their full potential. She specializes in social media management, website design and content strategies, just to name a few. Although based in New York, SolAssistance prides itself on being flexible which has allowed for partnerships throughout the country. Whether you're a small business looking to establish an online presence or a veteran in your field looking to grow, SolAssistance is here to help!

Here is an exclusive offer  to all listeners! Get 20% off your Content Strategy Session using the code 'shinetofive'.
Connect with Nicole:

QUESTIONS for you, Side-Hustler!

  • Does the thought of quitting your 9to5 excite AND scare you at the same time?
  • Do you feel like you'll put in all this money into your side hustle just for it to fail?
  • Do you want to be in control of your time and have YOUR OWN thing?

JOIN The Shine to FIVE Movement to BEING A BOSS Program for womxn Side-Hustlers to get the CLARITY SUPPORT & ACCOUNTABILITY to SHINE in your side hustle!

Remember - I am just a click away from a private 15-min chat with you about what's next on your journey from employee to ENTREPRENEUR. Be sure to ask how the 3D Exit Strategy™ sets you up with a detailed action plan to help you grow your side-hustle AND shift your Employee Mindset, so you can confidently leave your 9to5 within your desired timeframe!

I'd love for you to let me know how you're doing in a DM on Instagram.

Have a Sparkling Day!