Eps 014: The Importance of Best Fit Clients with Lacy Boggs

She Leads Business

Oct 21 2022 • 57 mins

In this episode, I chat with Lacy Boggs, Owner and Director of The Content Direction Agency. We look at topics such as how Introverts and extroverts really differ, why Lacy found FB ads didn’t help growth in the longer term, the downside of being a people pleaser, differentiation and targeting different aspects of your ideal client, how to qualify prospects to make sure they’re a good fit and how people can ensure to get the most from their copywriter/content marketing agency.

Lacy specializes in helping small businesses create nurture content that makes their audience say 'Hell Yes!' before they make an offer.

The Content Direction Agency is a boutique content marketing agency focused on helping small business owners with the content BETWEEN launches that helps businesses grow. For more than 10 years, The Content Direction Agency has served hundreds of small businesses with strategy and done-for-you content writing to create fantastic, engaging content so that the business owner doesn’t have to.

Find Lacy here: https://lacyboggs.com/contact/

Your host Úna Doyle is the founder of CreativeFlow.tv - a speaker, business strategist and impact coach. Business owners (male and female) hire Úna to help them to build a business they could sell tomorrow, but probably don't want to because it's highly profitable, fun-to-run because they and team members are in creative flow, and they get to make a bigger impact.


In every episode, Úna and her guests share strategies, stories and wisdom to help you achieve your goals too.

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Mentioned in this episode:

She Leads Business Season 2 - Introduction

She Leads Business Season 2 - Outro

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