Building a Nail Polish Empire with Kendra Woolridge (REPLAY)

The BLK Directory Podcast With Diamond Young

Aug 30 2022 • 52 mins

In this episode, we're spending time with Kendra Woolridge who is the Founder and CEO of Janet & Jo, a D.C.-based luxury nail lacquer company. With lacquer names such as Change Agent and Courage, it comes as no surprise why Janet & Jo. has become known as an inspirational clean beauty brand, both here and abroad.

Janet & Jo (@janetandjo) has been featured and applauded by notable press outlets and beauty brands including, Sally Hansen, Allure, Cosmopolitan, Vogue, WhoWhatWearUK, Refinery29, Bustle, People, Elle, Harper’s Bazaar, and more. Janet & Jo was awarded Best Nail Polish in Self Magazines 2021 Healthy Beauty Awards, going through an extensive 2-month vetting process.

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In this episode, we discuss:

  • Who is Kendra Woolridge? (1:25)
  • How did you get into this business? (2:00)
  • What goes into creating a nail polish (4::48)
  • How to get your product into stores (20:15)
  • Finding mentorship in the lacquer industry (22:25)
  • Accessing capital and maximizing resources (29:05)
  • How Black Girl Ventures changed the game   (38:20)
  • Receiving 100K anonymously by taking the leap  (42:10)
  • Letting your purpose fuel you (46:10)
  • What's next and where you can find Janet & Jo? (51:00)

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