Build Value By Choice

Nana Bonsu

This show aims to serve small business owners who want to grow their businesses, while reducing their own personal involvement. We do this through a combination of interviews with industry leaders, and host presentations. Your Host Nana Bonsu is a certified value builder advisor, who leverages a statistically proven methodology to help clients such as you scale or transition their business to the next chapter. We care for our listeners and see their dreams as our own. We aim to foster a community that embraces freedom, generosity, and integrity. We strive to overdeliver every week and look forward to engaging with you on our various platforms. Nana's approach is to help the business owner see their business from an external observer perspective when it comes to where they should best focus their strategy and time to maximize value and ensure the "sellability" of their business to gain peace of mind. The show is a mix of the host sharing his opinions and interview episodes for business owners generating up to 10M in annual revenues. This show will be your weekly ace of inspiration and ideation. Whether you want to sell your business, pass it down to the next generation or just grow the value of your business asset for the future, this podcast will equip you with ideas to capture the following outcomes and benefits: - increase your cash flow, minimize or eliminate stressful periods of low cash flow, and increase the overall value of your company. - increasing both the number and quality of recurring revenue streams flowing into your business. - minimize your reliance on any one employee, customer or supplier. - identify areas where additional training, systems or processes are needed to allow your company to operate without you.   At Infinite Horizons, Inc. our value-add is helping you with DISCIPLINED ACTION, HIDDEN VALUE & IMPEDIMENTS DISCOVERY, CLARITY OF VISION. We work with you to protect your business against the 5 Ds – Divorce, Disability, Death, Disagreement, Disaster. You, the owner, are equipped to build value. The question is are you? read less
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Episodes

Evaluating a Remote Executive Assistance Company with Valerie Trapunsky
Aug 23 2023
Evaluating a Remote Executive Assistance Company with Valerie Trapunsky
Valerie is a former A-list personal assistant and Chief of Staff, current founder and CEO of ChatterBoss, the first and only remote executive assistant service of its kind. Her mission is to guide entrepreneurs to building friction-less teams using a human-centric approach. She joins Nana on Build Value By Choice to discuss her company and what it can do for business owners.  KEY TAKEAWAYS ChatterBoss is the brainchild of Valerie Trapunsky, who founded the company in 2017 after a decade spent working as a top-level assistant for A-list celebrities and as the Chief of Staff for high-net-worth individuals and CEOs. During that time, Valerie developed a passion for effective problem-solving, and became committed to bringing the same level of excellent service to solo entrepreneurs and small business owners.Valerie’s problem-solving skills and genuine love of people are the foundation of everything at ChatterBoss. They solve customer needs through a combination of intelligent technology, intelligent systems, and most importantly, intelligent people. Together, the whole team has built a product that clients can trust to deliver personalized, reliable, and thoughtful service.Your dedicated assistant will be in the same country as you, this has nothing to do with education or quality. This is because it makes the process easier with day to day things someone in your country would know. For example in the US someone would know what the DMV is, but someone in France may not.The most effective advice Valerie has is to give yourself grace and start slow. You’re not going to become a master delegator overnight even if you come from a corporate structure. Work at delegating over time and giving up that control we all feel we need to have. BEST MOMENTS ‘I was supporting these really powerful people who utilize assistants in ways I never imagined’ ‘Customization is the foundation of what we’re built on’ ‘We have a goal to scale and be the top executive assistant company in the US’   EPISODE RESOURCES   Valerie Trapunsky | LinkedInChatterBoss VALUABLE RESOURCES Infinite Horizons Free WebinarProductize ebookLeave your comments on the show's facebook community page: https://www.facebook.com/BuildvaluebychoiceGet your free valuation here: https://bit.ly/get-free-valuationPodcast website: https://infhorizons.com/podcast/ ABOUT THE HOST Nana Bonsu: “I am an entrepreneur and ex-Corporate Executive who's applying his experience and knowledge from working in various ways to pursue my passion of helping small business owners increase their choices in life by leveraging my knowledge and experience, their employees, systems and money. I help small business owners transform their business and increase value through action-oriented education and implementation of strategies and tactics to make their business sellable even if they are not planning on selling. Known for establishing an environment for personal growth and development. My multicultural background equips me with the intuitive understanding of different cultures and how they impact business owners.” infhorizons.com
The Gift of Pain with Tony Kitchens: The Inspiring Story of The Highs and Lows of a 30-Year Business Career
Aug 9 2023
The Gift of Pain with Tony Kitchens: The Inspiring Story of The Highs and Lows of a 30-Year Business Career
Tony Kitchens is our guest today. He's a speaker, author, and entrepreneur who believes in transforming fear and pain into fuel for an amazing life. With the book "The Gift of Pain," Tony inspires as an entrepreneur and philanthropist. His companies have generated over $100 million in revenue and serviced multinational corporations worldwide. He's on a mission to share his wisdom globally. KEY TAKEAWAYS The Gift of Pain is a story of entrepreneurship, mental toughness, and above all the power of charting a path of your own choosing in life. It will teach you how to find the courage and strength to reach for your dreams.One of the lessons Tony learned from the global pandemic was to plan as much as you can but be open to changing those plans when the situation changes. You can’t allow yourself to be defeated when you face challenges, you have to rise and overcome them. Through Tony’s philanthropic work he and his family helped put 37 Kenyan children who had never had any education before through school. They even built water systems and an entire technology center at a school there. Thanks to Tony the students had access to laptops for the first time and the local community could use them as well. The 5 key takeaways Tony wants you to take from his story are: 1. Build your mindset. Don’t give your mind the opportunity to talk you out of your dreams. 2. Have faith. The biggest rewards come after the biggest leaps of faith. 3. Face the pain. Embrace adversity and challenge as opportunities to dig deeper and grow more. 4. Channel your strength. Learn to draw on past pleasure and pain to move through life. 5. Cultivate the future. You never know when the seeds you plant will grow, so tend carefully. BEST MOMENTS‘Closing a business is way more difficult than starting one’ ‘I wanted other people to see tough situations and how the pain can propel us’‘Never in your business plans did you ever see a situation where global trade would stop’ ‘What can you do for others outside of your space’ ‘It’s not about them as business owners, it’s about what they can do to serve the greater good’ EPISODE RESOURCES  Experiences he shares in his book entitled “The Gift of Pain” available at www.giftofpainbook.comLife and Business Strategies, available at https://www.tonyrkitchens.com/programsMotivational Speaking events, inquire at https://www.tonyrkitchens.com/book-tony-to-speakOnline Business Courses, available at https://academy.tonyrkitchens.com/how-to-win-in-businessYoutube Channel: youtube.com/@tonykitchensLinkedIn: https://www.linkedin.com/in/tony-r-kitchens-466778209/ VALUABLE RESOURCES Infinite Horizons Free WebinarProductize ebookLeave your comments on the show's facebook community page: https://www.facebook.com/BuildvaluebychoiceGet your free valuation here:
Dealing With And Preventing Business Owner Burnout
Jul 26 2023
Dealing With And Preventing Business Owner Burnout
We have a special guest today who is going to be talking about business owner burnout: how do we recognize the signs, how to prevent it, and what strategies we can use to deal with it if, and when it occurs. Our guest today is Michael D. Leavitt . Michael is the founder and chief burnout officer of the Breakfast Leadership Network, which is a San Diego and Toronto-based burnout consultant firm. KEY TAKEAWAYS As business owners, especially when starting out, we often find ourselves juggling multiple roles, from bookkeeper to janitor to CEO and everything in between. This can consume a lot of time, and if we neglect self-care, monitor our energy levels, and ensure sufficient rest, it can eventually catch up to us. Balancing these responsibilities while prioritizing our well-being is crucial to sustainably building a successful business.Effective delegation is vital for business owners. By entrusting routine tasks and responsibilities to skilled workers or team members, owners can focus on strategic decision-making, client relationships, and leadership. Embracing delegation maximizes productivity and leadership impact, leading to greater overall success for the business and vital time for yourself. If the numbers on your screen are literally moving around, it's a sign that you need to shut the laptop down and take a break. The work you're doing in that state won't be productive or beneficial. Is the toll on your health and well-being worth it? While striving for business success is essential, it should not come at the expense of your health and happiness. Good nutrition is key for sustained focus and alertness at work. A balanced diet supports brain function, concentration, and mental clarity, leading to improved productivity and overall well-being. Staying hydrated is also essential for cognitive function and preventing fatigue. Prioritize nutrition for optimal work performance. BEST MOMENTS‘I was guilty of not being good at delegation because I was afraid I’d burnout my employees’ ‘The damage we do today gets piled on top of the damage we do tomorrow and the next day’ ‘If the things that normally interest you are not interesting anymore, that’s a good warning sign’ ‘In an 8 hour day the actual productivity of a worker is 4 hours’ EPISODE RESOURCES LinkedIn: https://linkedin.com/in/MichaelDLevittTwitter: https://twitter.com/bfastleadership Instagram: https://www.instagram.com/bfastleadership/ YouTube: youtube.com/@breakfastleadership Blog: https://BreakfastLeadership.com/blog Interviews: https://BreakfastLeadership.com/mediaPodcast: https://open.spotify.com/show/4fJZLyoYQ82T3DR4OPqRIb Patreon: https://www.patreon.com/bfastleadership Books: Burnout Proof: https://amzn.to/37prw48 369 Days: How To Survive A Year of Worst-Case Scenarios: https://amzn.to/38Zd807 Burnout: How You Entered The Path To Burnout: https://amzn.to/2GQWFyZSpeakerHub:
A Happy and Healthy CEO Means a Happy Team and Happy Customers: Anne Hill’s Journey to Empowering CEOs to Create Thriving Agencies
Jul 12 2023
A Happy and Healthy CEO Means a Happy Team and Happy Customers: Anne Hill’s Journey to Empowering CEOs to Create Thriving Agencies
Today’s guest is Anne Hill, creator of Hilltop Virtual Solutions. Anne and host Nana Bonsu will be discussing business operations. We will explore how business owners can thrive by leveraging their zone of genius, optimizing assistance processes, conducting data analysis, managing teams, and improving overall business owner health. Join us as Anne shares her expertise and insights on these important topics. KEY TAKEAWAYS After suffering from burnout, Anne took her experience building processes, teams and businesses in the healthcare space and started her own business. While Anne started as a Physical Therapist and Rehab Manager, she now spends her days rehabbing and restoring businesses. In the medical world it's easy to see if you’re healthy or if you’re sick, whereas in the business world you can’t necessarily see if your company is healthy or if there is something wrong. There’s no set guide to what a successful business is. To run a healthy business you need to be healthy yourself as the business owner. We see so many business owners work constantly, continuously trying to grow, and try to wear too many hats at once. We need to learn to let go of some control to allow ourselves that space to take care of our own personal needs. As your business grows you need to keep track of how your increasing team size will affect your profits. What is the breaking point where the cost of hiring more staff will overtake the growth in your business financially. When hiring you need to have a clear understanding of what specific role they are there to do and how it will compliment your zone of genius. To avoid a revolving door in your hiring, you need to find someone who fits in with your business culture and values so they’ll be there for the long haul. Anne’s key piece of information for growing your business is having that foundational structure in place so that when you are building and growing, not everything revolves around you as a business owner doing it yourself.  BEST MOMENTS‘It took me a while to notice everything I did as a rehab manager correlates to what small businesses need’ ‘There needs to be a line of when is business time and when is personal time’‘When the business owner is taking care of themselves the better shape the business is in’ ‘It’s all in looking at the data and the metrics’ EPISODE RESOURCES Hilltop Operations + Consulting VALUABLE RESOURCESInfinite Horizons Free WebinarProductize ebookLeave your comments on the show's facebook community page: https://www.facebook.com/BuildvaluebychoiceGet your free valuation here: https://bit.ly/get-free-valuationPodcast website: https://infhorizons.com/podcast/Don’t forget to subscribe to the podcast and share it. ABOUT THE GUESTAnne Hill has had the desire to help others for as long as she can remember. She spent over 15 years in the Physical Therapy field, where she thrived at managing the operations side of the business, along with supporting multiple other rehabilitation managers in the area. Anne went on to create Hilltop Virtual Solutions, an agency dedicated to fine tuning...
Looking at Your Business From the Perspective of a Manufacturing Business Broker & Ex-Business Owner
Jun 28 2023
Looking at Your Business From the Perspective of a Manufacturing Business Broker & Ex-Business Owner
Chris Fagnant joins Nana Bonsu on this episode of Build Value By Choice to discuss making your business more sellable, specifically in the manufacturing industry. As a broker and ex-business owner in the manufacturing industry, he’s the perfect person to advise and guide you through making your business more attractive to buyers.   KEY TAKEAWAYS   The key factors that determine the value of a manufacturing business are people, productivity, execution, and cashflow. Much like any other business, potential buyers will want to see proof of healthy and sustainable cash flow. They will also want to see that the supply chain you’re a part of works and if you control your own product lines.It can take at least 3 years to correctly prepare your business for sale, even from the day you buy or start the company, you should be working out your exit strategy. If you run your business in a way where it can operate without you, then you’re on the right path to preparing your business for sale.There are personal expenses for business owners that get wrapped up in the company books. These minor expenses should be worked out of our books because when your business is being appraised they want the true business expenses, they want to see how it will look when they run it and not have to work out what it looks like without you.The number one mistake business owners have when selling their business is understanding how their business is valued. Top line revenue is not the main driver and when it comes to your specific IP, 99% of the time is not the reason someone wants to buy you.If you’re looking at building the value of your business for the next 3 to 5 years, look at the suppliers you have, are they the right suppliers or are there better ones out there. You need to foster those relationships with regular lines of communication and even paying a day early will put you top of their list of people they like to work with.SDE = Seller's Discretionary Earnings.EBITDA = Earnings Before Interest, Taxes, Depreciation, and Amortization.   BEST MOMENTS   ‘It was an opportunity to put a lifetime's worth of experience in manufacturing to work for others’ ‘The outcome of that was a 95% reduction in demand from our largest customer, so we had to pivot’ ‘We leveraged relationships with the right people to ensure we had advocates for our business’ ‘You don’t sell a business and get a check the next week’ ‘Only 30% of businesses successfully transfer for the 1st generation to the next’   EPISODE RESOURCES   https://www.fbb.com/ chris@fbb.com https://www.linkedin.com/in/christopherfagnant/   VALUABLE RESOURCES   Productize ebook Leave your comments on the show's facebook community page: https://www.facebook.com/Buildvaluebychoice Get your free valuation here: https://bit.ly/get-free-valuation Podcast website: https://infhorizons.com/podcast/ Don’t forget to subscribe to the podcast and share it.   ABOUT THE GUEST Chris’ role as a business broker is born out of a lifetime of experience living and working in family-owned businesses. He grew up in the heat seal lidding business. Initially, Chris pursued more corporate opportunities and...
Overcoming Information Overload For Business Decision Makers
Jun 14 2023
Overcoming Information Overload For Business Decision Makers
Today we’re going to be talking about information overload. How do we prevent information overload for business decision makers and how do we overcome those problems when they do occur? To answer this, Nana is joined on Build Value By Choice by Jonathan McPike, co-founder of Haven, a one-stop-shop app for small businesses. KEY TAKEAWAYS Small businesses are the backbone of our economy and the foundation of their communities. When a small business fails, the ripple effects hurt a lot of people. Haven is about supporting the small businesses that support all of us.Software is designed with large organizations in mind, and that creates a lot of headaches for small businesses. Co-Founders Luke Mongin and Jonathan McPike believed that small businesses deserved tools that were right-sized for them.Whatever information we need, we can get. But we forget that not all information is equally as important. So when we’re looking at information to make decisions, we’re often overloaded with information. Instead we need the relevant information available in one simple easy to use place. By enabling systems to communicate and share information, businesses can eliminate manual tasks and allow data that would need to be manually input several times to be shared between systems. BEST MOMENTS‘A lot of times if you’re a small business, you might be using software designed for larger companies’‘You need tools that are the right size for the job’‘You want all those core tools in one place and you want them speaking to each other’‘Most normal users will say this is too complicated and hard to use’ EPISODE RESOURCES https://www.withhaven.com/https://www.linkedin.com/in/jonathanmcpike/ VALUABLE RESOURCESProductize ebookLeave your comments on the show's Facebook community page: https://www.facebook.com/BuildvaluebychoiceGet your free valuation here: https://bit.ly/get-free-valuationPodcast website: https://infhorizons.com/podcast/Don’t forget to subscribe to the podcast and share it. ABOUT THE GUESTJonathan McPike is a co-founder of Haven, a one-stop-shop app for small businesses. He is a recovering lawyer with over a decade of experience in business and corporate law. While representing investment fund sponsors, he has formed private equity, venture capital, real estate, and hedge funds ranging from $1 million to over $1 billion in capital commitments before deciding to move into the small business space. Jonathan holds an MBA from the University of Notre Dame Mendoza College of Business and a J.D. from the Indiana University Maurer School of Law--Bloomington. PODCAST DESCRIPTIONHosted by Nana Bonsu of Infinite Horizons, this show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination of interviews with industry leaders, and host presentations. We are certified value builder advisors and leverage a statistically proven methodology to help clients such as you scale
Build Your Dream Team and Change Behavior With Strategy X: The Global SaaS Platform For Consistently Achieving Results
May 31 2023
Build Your Dream Team and Change Behavior With Strategy X: The Global SaaS Platform For Consistently Achieving Results
Brett Quinn and Brian Marshall, Co-Founders of Strategy X SaaS platform join Nana today on Build Value By Choice to discuss the topic of building your dream team and changing human behavior with Strategy X. Listen in to find out how this platform can help businesses create high performance teams and create growth and alignment in their organizations. KEY TAKEAWAYS Strategy X is a global Software as a Service (SaaS) platform designed to help individuals, leaders,  or businesses consistently achieve desired outcomes or results. This platform provides tools, methodologies, and resources to support strategic planning, goal setting, performance tracking, and execution of strategies. It aims to streamline and optimize the process of achieving desired outcomes across various industries and sectors.The big firms can afford expensive management consultants that cost hundreds of thousands of dollars, but with Strategy X you as a smaller business can help level the playing field.Processes typically fail between events, not at the start or at the end. With Strategy X they use AI and automation to help ensure that these vital steps don’t fail halfway through. Your entire strategy on the Strategy X platform is all on one page, as is all of the data used to measure and monitor that strategy. This allows you to use that real time data to make faster and better decisions in a much easier and more efficient way. When communication is spread over multiple platforms, it becomes difficult and time consuming to collate all that information together and make an informed decision. Strategy X allows you to keep all your communications in one place which streamlines the whole process.  BEST MOMENTS‘We needed to help leaders and managers succeed’ ‘The failure taught me more than the successes did’ ‘75% of strategic plans never get implemented, how frustrating must that be’‘Waiting a whole quarter to plan is far too long, it needs to be dynamic’ EPISODE RESOURCES https://www.strategyexe.com/https://www.linkedin.com/in/sxstrategy/https://www.linkedin.com/in/brianmarshall/ VALUABLE RESOURCESProductize ebookLeave your comments on the show's facebook community page: https://www.facebook.com/BuildvaluebychoiceGet your free valuation here: https://bit.ly/get-free-valuationPodcast website: https://infhorizons.com/podcast/Don’t forget to subscribe to the podcast and share it. ABOUT THE GUESTS Brett Quinn, Founder and Chief Executive Officer of Strategy X, applies expert knowledge, industry experience, and relentless energy to solving one of the biggest challenges in business; building high-performing teams that consistently deliver world-class results. The way he does it is what sets him apart. Brett has refined the process and developed a technology platform to fulfill the promise of business operating excellence in a way that’s affordable, automated, and sustainable. S.A.M the StrategyX Automated Manager (www.strategyexe.com) takes proven strategy execution principles, aligns them with your specific...
Strategies And Techniques to Achieve Success in Business And Personal Branding
May 17 2023
Strategies And Techniques to Achieve Success in Business And Personal Branding
Nicky Billou, The Millionaire Maker, is an acclaimed author of 8 best-selling books, including Finish Line Thinking: How to Think and Win Like a Champion, and The Thought Leader’s Journey: A Fable of Life. Nicky is also the host of The Thought Leader Revolution, the world's top podcast for thought leadership, featuring esteemed guests like Dr. Ken Blanchard, John Maxwell, and Jack Canfield. He joins Nana today on Build Value By Choice to discuss strategies and techniques to achieve success in business and personal branding. KEY TAKEAWAYS Nobody wants to be sold to, Nicky prefers to teach people to put others first so that you’re not trying to sell to them, you’re trying to show how you can serve them. Then when you’ve shown your value and that you really want to help them, that’s when people want to buy. An expert is someone who knows something while a thought leader is someone who is known for knowing something, and is therefore more valuable. Think of it like an expert being the cover band of the thought leader’s original band. Charge what you’re worth. When you undercharge, you’re not properly serving the client. When you pay more for something you expect more from it, when you pay less they expect less from it. If you don’t get what you should get then you don’t give what you should give.All good business people have had good coaching and mentorship, too many people think they can do it alone even though they lack the skills and base knowledge to do the task at hand. It’s investing in personal development.  BEST MOMENTS ‘Someone who comes from a country where freedom doesn’t really exist really values their freedom’ ‘I saw good people shoot themselves in the foot because they didn’t understand sales and marketing’ ‘Get your message out there, so you’re seen as a go-to authority’ EPISODE RESOURCES  Nicky Billou - Toronto, Ontario, Canada | Professional Profile | LinkedIn VALUABLE RESOURCES Productize ebook Leave your comments on the show's facebook community page: https://www.facebook.com/Buildvaluebychoice Get your free valuation here: https://bit.ly/get-free-valuation Podcast website: https://infhorizons.com/podcast/ Don’t forget to subscribe to the podcast and share it. ABOUT THE GUEST Nicky Billou, aka The Millionaire Maker, is the #1 International Best Selling Author of 8 books, including: Finish Line Thinking TM: How to Think and Win Like a Champion, The Thought Leader’s Journey: A Fable of Life, The Power Of Connecting: How To Activate Profitable Relationships By Serving Your Network (with Kai Bjorn), and How To Create A Million Dollar A Year Income: The Priceless Guide For Insurance Agents, Professional Salespeople, And Anyone With A Big Dream (with Perry Wong). He has read over 4000 books, in genres from biography, history, fictional literature, self-help, health and fitness, poetry business, sales, spirituality and religion. Nicky is the host of the #1 podcast in the world for thought leadership, The Thought Leader Revolution, featuring guests like Dr. Ken Blanchard, John Maxwell, and Jack Canfield. PODCAST DESCRIPTIONHosted by Nana Bonsu of Infinite Horizons, this show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination
Transforming your Business Through Intentional Relationships and Word-of-Mouth Marketing
May 3 2023
Transforming your Business Through Intentional Relationships and Word-of-Mouth Marketing
Are you tired of the traditional networking methods that fail to bring real value to your business? In this episode, Nana interviews the owner of a business to business networking group that operates on an invitational basis. Discover how this unique approach to networking leads to predictable results from word of mouth marketing and real business growth. Clay Hicks is an entrepreneur with a portfolio of 5 different companies, including H7 Network and he is on the podcast today.    KEY TAKEAWAYS H7 Network is a networking hub for the following values and principles, these are: Connect - Serve - Ask - Influence - Focus - Champion -  and Win-Win.H7 network is an invitation only group to prevent those who just want to sell to the room from joining. Clay wants to build a community of people who really want to work with each other and grow each other's businesses. The key to transforming your business is not just having customers, it’s the relationships you build with those customers, with your staff, with your team, with your prospects. Having people know that you’re reliable, trustworthy, and good to work with is more valuable than any marketing strategy you can have. Connect, serve, and ask is the philosophy behind how Clay builds relationships with people in one on one business meetings. Simply put it’s building a relationship, then giving them something they need, then asking them for something that you need. The connection part is the most important and that’s why it comes first. The real success in networking is becoming a champion for other people and them being a champion for you. It’s about finding someone who is intentionally active in networking your skills to other people, instead of waiting for those opportunities to arise.    BEST MOMENTS ‘We’re looking for a very strong community of professionals who want to grow their businesses, who also want to work with other people’ ‘We had over 1000 visitors to our community all through word-of-mouth, not a single dollar spent on marketing’  ‘I keep smarter people around me than myself’ ‘It’s not just who you know, it’s how you know them’   EPISODE RESOURCES    Clay Hicks - CEO and Founder - H7 Network | LinkedIn clayton@h7network.com H7 Network   VALUABLE RESOURCES Productize ebook Leave your comments on the show's facebook community page: https://www.facebook.com/Buildvaluebychoice Get your free valuation here: https://bit.ly/get-free-valuation Podcast website: https://infhorizons.com/podcast/ Don’t forget to subscribe to the podcast and share it.   ABOUT THE GUEST    Clay Hicks is an entrepreneur with a portfolio of 5 different companies, an author, a speaker, and trainer on professional relationships. Clay Hicks founded his first company, H7 Network in 2008 with the hopes of positively impacting the many under-served entrepreneurs and sales professionals. His vision is to globally revolutionize the way business professionals "Connect" first, "Serve" with purpose, and "Ask" of their peers. H7 Network, a Franchisor, is a national B2B networking platform, In person and Virtual, for professionals to build their own audience and develop champions for their business. His responsibility as the CEO/Founder is to innovate new programs, develop new markets...
Top Criteria for Businesses to Consider When Choosing a Technology Vendor
Apr 19 2023
Top Criteria for Businesses to Consider When Choosing a Technology Vendor
This week host Nana Bonsu will be exploring technology procurement and vendor selection from an inspirational perspective with today’s guest Gregory Klein-Herzel. We’re going to hear his story, some of the key strategies he has for business success, and unlock some of the secrets that help contribute to the financial performance of companies through smart information technology procurement and vendor selection.   KEY TAKEAWAYS   Greg is always in the process of vetting technology companies to create approved vendor lists. Because of this when a client needs help being matched to the right resources, 75% of the process is already done.You need an expert in each line of technology these days, you need someone who knows that technological language. Unfortunately there are more bad than good around and you need to know who to trust, that’s where Greg comes in.The fees involved for tech companies being connected with clients through Greg all pay the same amount, this means that there is no preferential treatment for a bigger cheque. Businesses and vendors really are connectedfor the right reasons, not on a financial basis.The top five factors businesses should consider when choosing a technology vendor are your own business operations and your ability to implement changes. Integrating those technologies into your already existing systems. Your budget. The personality of the company you are hiring. And finally the ethics of your business and the vendors.Red flags to look out for when looking for a technology vendor are when they don’t know their own limitations, they’re just saying yes to everything you ask. Remember technology is only as good as the people implementing it, the people behind the sales people can be a red flag if they’re not the right people with the wrong ethics.   BEST MOMENTS   ‘I’m an avid believer that a business and individual can be defined by the people they’re surrounded with’ ‘We play matchmaker with companies and technology vendors and see who fits together best’ ‘One thing I’ve learned on this journey is that every business is unique’ ‘We’re trying to make it a win-win for everyone’ ‘Technology is an art, not an exact science. There are a million ways to solve tech problems’   EPISODE RESOURCES   ConnectivTech greg.kh@connectivetech.com https://www.linkedin.com/in/gregory-klein-hertzel/   VALUABLE RESOURCES Productize ebook Leave your comments on the show's facebook community page: https://www.facebook.com/Buildvaluebychoice Get your free valuation here: https://bit.ly/get-free-valuation Podcast website: https://infhorizons.com/podcast/ Don’t forget to subscribe to the podcast and share it.   ABOUT THE GUEST   Gregory Klein-Herzel leads ConnectivTech, a Fractional CTO organization specializing in I.T. procurement & vendor selection. With over 100 vetted and approved technology experts/companies, ConnectivTech carefully matches the best fit, approved vendor/s to the companies they help. ConnectivTech offers a complementary service to vet technology companies and match them with...
Unpacking the ‘Ugly Mug’ of Entrepreneurship with Wayne Mullins: Scaling Your Business Marketing for Success
Apr 5 2023
Unpacking the ‘Ugly Mug’ of Entrepreneurship with Wayne Mullins: Scaling Your Business Marketing for Success
Today Nana is joined by Wayne Mullins, founder of Ugly Mug Marketing, creator of the Freelance Accelerator, and author of Full Circle Marketing. You’re going to hear his story and learn some key strategies for success. Listen in to find out how to unlock the secrets of how to take your business to the next level using some of his powerful marketing strategies.   KEY TAKEAWAYS Ugly Mug Marketing, stems from the belief that the results should never be compromised - not even for the sake of "good" design. They would rather an "ugly" design that delivers results, than a "beautiful" design that doesn't. The day they begin focusing on winning awards, instead of delivering results for clients, is the day their business has lost its way.One of the most impactful things Wayne has done in business is get the right people in place. This is so vital for small businesses because your limited staff needs to have a big impact.As a father of 4, being there to see his kids grow up is very important to him. Clients and business opportunities will come and go, so Wayne has had to learn to say no to good people and good opportunities sometimes.Wayne believes that some external motivation only lasts for a moment, he tries to focus on the things within that motivate him, because those things will be constant and stay with him forever.To Wayne success is when he and his team get better and better every day, it’s not set in profits or milestones. He wants people to get better every day and be held accountable to one another.   BEST MOMENTS   ‘If you want to know how I scaled my businesses so quickly, the answer is creative marketing’ ‘I’d rather have an ad that’s ugly and effective, over one that’s beautiful but isn’t’ ‘When we look for external motivations, we will always need that crutch’   EPISODE RESOURCES   uglymugmarketing.com Ugly Mug Marketing | Alexandria LA   VALUABLE RESOURCES   Infinite Horizons Free Webinar Productize ebook Leave your comments on the show's facebook community page: https://www.facebook.com/Buildvaluebychoice Get your free valuation here: https://bit.ly/get-free-valuation Podcast website: https://infhorizons.com/podcast/ Don’t forget to subscribe to the podcast and share it.   ABOUT THE GUEST   Wayne Guest is a husband, father of 4, entrepreneur, and the Founder of Ugly Mug Marketing, creator of the Freelance Accelerator, and author of Full Circle Marketing. He's an out-of- the-box, against the grain, thinker and it has more than paid off for his company and clients. He leads from the heart and is passionate and unapologetic about doing so. As Founder of Ugly Mug Marketing, he's inspired clients from more than 100 industries and his work directly influences more than 250K entrepreneurs/year. (Headshot attached for banner)   PODCAST DESCRIPTION   Hosted by Nana Bonsu of Infinite Horizons, this show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination of interviews with industry leaders,...
Financial Performance & Forecasting Considerations for Retirement, Business Sale, and Business Transfer
Mar 22 2023
Financial Performance & Forecasting Considerations for Retirement, Business Sale, and Business Transfer
Today on Build Value By Choice, Nana is joined by Mark Crowley to discuss financial performance and forecasting considerations for retirement, business sale, and business transfer. Mark has over 30 years experience, is a Partner at B2B CFO and provides strategic guidance to small business owners to help them overcome the financial challenges they face. KEY TAKEAWAYS Most people get into business because they have a passion and have value they can add for their customers, they don’t get into business to do administration. Mark’s first piece of advice is to think through what you want and what information you need from your financial situation for your business to operate. Mark’s second piece of advice is to organize your books and records in a way that provides you the information you now know you need and makes it easily accessible. Things move fast for small business owners and they have to wear a lot of hats and make a lot of decisions so they need good information to be able to make those decisions. All of Mark’s clients have at least a 13 week forecast of rolling cash flow. He chose 13 weeks because you’re always looking one quarter ahead. This allows you to react to potential problems ahead of time. A lot of business owners don’t plan correctly for their transition or sale, this leads them to getting less than they may have expected. If you set up your business in a way that is not overly dependent on one person through systems and processes you will be able to achieve a better sales result.  BEST MOMENTS ‘Begin with the end in mind’ ‘Most business owners don’t look ahead to what information they will need’ ‘It’s rewarding in the small business environment because you can watch the business owner become more successful’ EPISODE RESOURCES  Website: b2bcfo.com/mark-crowley/ LinkedIn: linkedin.com/in/markcrowleycfo Email: MarkCrowley@b2bcfo.com VALUABLE RESOURCES Infinite Horizons Free Webinar Productize ebook Leave your comments on the show's facebook community page: https://www.facebook.com/Buildvaluebychoice Get your free valuation here: https://bit.ly/get-free-valuation Podcast website: https://infhorizons.com/podcast/ Don’t forget to subscribe to the podcast and share it. ABOUT THE GUEST  Mark is a Partner at B2B CFO and provides strategic guidance to small business owners to help them overcome the financial challenges they face. With over 30 years of experience in financial planning, consulting, and auditing, Mark has a wealth of insight into how business owners can successfully manage their finances. Today, he will be discussing financial performance and forecasting considerations for retirement, business sale, and business transfer. PODCAST DESCRIPTION Hosted by Nana Bonsu of Infinite Horizons, this show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination of interviews with industry leaders, and host presentations. We are certified value builder advisors and leverage a statistically proven methodology to help clients...
Former NFL Player Rick Elmore's Journey From The NFL to Working in Sales in Corporate America to Founding His First Company, Simply Noted
Mar 8 2023
Former NFL Player Rick Elmore's Journey From The NFL to Working in Sales in Corporate America to Founding His First Company, Simply Noted
Today on Build Value By Choice we are joined by former NFL Player Rick Elmore. We’re going to discuss his journey from the NFL to working in sales in corporate America to founding his first company, Simply Noted, a software platform for building stronger relationships between businesses and their customers using handwritten notes at scale. KEY TAKEAWAYS Simply Noted is a platform that makes sending 1,000s real pen written notes as quick and easy as sending just 1. Rick’s goal is to make it easier for businesses to scale their personal touch.Growing up, Rick always remembered hand written notes and how they added more meaning than just the words written on them. When he was in college studying marketing, a comment from his teacher on the small margins in the industry sparked a connection in his brain. This is when he decided on his future career path. In sales you simply have to be extroverted, if you’re not naturally an extrovert then you have to learn to be one. Simply Noted started out being financed by credit cards to where it is now making multi-millions of dollars. Rick obsessed over the details in the build up to launch so that when he did take his shot, he knew he wouldn’t miss.  BEST MOMENTS ‘Businesses that are focused on relationships are more successful’ ‘Relationships matter in business, they’re a great retention and acquisition tool’ ‘I transferred what my coaches told me into the business world’ EPISODE RESOURCES  Simply Noted Rick E. - Founder - Simply Noted | LinkedIn VALUABLE RESOURCES Productize ebook Leave your comments on the show's facebook community page: https://www.facebook.com/Buildvaluebychoice Get your free valuation here: https://bit.ly/get-free-valuation Podcast website: https://infhorizons.com/podcast/ Don’t forget to subscribe to the podcast and share it. ABOUT THE GUEST  Rick Elmore is an entrepreneur, sales and marketing expert. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees.  Founded in 2018 and based in Tempe, Arizona, Simply Noted has grown into a thriving company with clients of various sizes across the country including in hospitality, real estate, insurance, nonprofit, franchise, B2B, and others. Rick has served as the company’s CEO since its founding, for more than three years, and has over a decade of sales and marketing industry experience. PODCAST DESCRIPTION Hosted by Nana Bonsu of Infinite Horizons, this show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination of interviews with industry leaders, and host presentations. We are certified value builder advisors and leverage a statistically proven methodology to help clients such as you scale or transition their business to the next chapter.  We care for our listeners and see their dreams as our own. We aim to foster a community that embraces freedom, generosity, and integrity. This is a show by entrepreneurs and business...
Leadership Advice From an Experienced Tech Software-as-a-Service (SaaS) CEO
Feb 22 2023
Leadership Advice From an Experienced Tech Software-as-a-Service (SaaS) CEO
Today on the show Nana is joined by Russ Hawkins, the President and CEO of the leading data technology company, Agilence. Russ has spent over 35-years in the tech industry, helping established organizations and small start-ups reach their full potential by driving change from the "inside." He’s here to give you leadership advice in the Tech Software-as-a-Service (SaaS) field.  KEY TAKEAWAYS One of the most important things you need to have when it comes to leadership in technology is a goal or series of goals. These can be long or short term but they’re needed because you can’t move in the right direction if you don’t know where you want to go.A strategy business owners can use to avoid getting stuck in the day to day operations of their company is to completely understand those day to day operations to the point where you can hire the best people for the job and then stay out of their way. Processes and procedures are so important but it’s also vital to understand how those processes and procedures interact with each other. That allows for the best autonomy for your departments and all you have to do is step back and oversee. On an ongoing basis your business should be investing in the technologies that allow your business to run and grow. The main thing is keeping the lights on then you have to look at if the investment is going to give you a return or avoid a problem. Every manager needs to have a plan for if they win the lottery and leave the business. Will the business be able to continue to function without you? A good leader develops employees and gives them the right tools and infrastructure to do so. When people are trusted and supported they grow and achieve.  BEST MOMENTS ‘Without meeting your short term goals, it's impossible to achieve your long term goals’  ‘You have to make sure your finances support what you’re trying to achieve’  ‘If you’re only relying on yourself then you only have a team of one to draw experience from’ ‘As a leader you need to direct the team in the right direction and tell them what we want to achieve together’  EPISODE RESOURCES  Agilence rhawkins@agilenceinc.com VALUABLE RESOURCES Productize ebook Leave your comments on the show's facebook community page: https://www.facebook.com/Buildvaluebychoice Get your free valuation here: https://bit.ly/get-free-valuation Podcast website: https://infhorizons.com/podcast/ Don’t forget to subscribe to the podcast and share it. ABOUT THE GUEST  Russ Hawkins is the President and CEO of the leading data technology company, Agilence. Russ has spent over 35-years in the tech industry, helping established organizations and small start-ups reach their full potential by driving change from the "inside." Russ is responsible for developing the overall strategy and leading the growth of SAAS Analytics & Reporting company Agilence, which helps retailers, grocers, and restaurants improve their operational effectiveness and uncover preventable losses using the data already in their hands.  Before Agilence, he transformed two early-stage tech companies into successful businesses by leading go-to-market strategies focused on product development, re-brands, and customer profile analysis resulting in exponential growth and success. ...
How to Effectively Use LinkedIn to Acquire Prospects And Customers
Feb 8 2023
How to Effectively Use LinkedIn to Acquire Prospects And Customers
Relationship Building & Networking is a key strategy for acquiring customers and strategic partnerships. It can be done in person or virtual. In the modern day of pandemics and globalization, virtual networking mastery and participation is a must for any business owner. One platform that helps with business networking is LinkedIn. In this episode, Daniel Alfon joins us from Israel to share how to discuss what business owners need to know to leverage their LinkedIn presence to get leads and strategic partnerships. KEY TAKEAWAYS Every second 3 people sign up to LinkedIn, adding to its almost 900 million strong user base. Using it as a networking tool is almost essential in today's world to gain referrals. LinkedIn is also one of the best business search tools out there if you need to identify someone in the right position within a company to start a conversation with. You can reach out without asking anything. Daniel’s four tips for business owners using Linkedin are: 1. Optimize your LinkedIn presence. Look at your profile and ask yourself who you want to attract, what action would you like them to take when they see you, and are you making it as easy as possible for them to understand why you are part of the solution. 2. Optimize your network. Do you want to be the most connected or the best connected? You need to choose quantity or quality, they are mutually exclusive. 3. How do you want to share content on LinkedIn? Are you sharing and repurposing your content for your audience? For example if you share a podcast, don’t tell people the answer they will find in there, but give them a question that encourages them to listen to find out the answer. 4. Lead generation. That is what you are there to do, get connecting and networking with people you want to work with.  BEST MOMENTS ‘I’ve made all the mistakes you can make when it comes to LinkedIn’ ‘The most important thing you need to invest your time in is networking’  ‘Just uploading a banner puts you above 95% of other users’ EPISODE RESOURCES  https://www.danielalfon.com/#freebie VALUABLE RESOURCES Infinite Horizons Free Webinar Productize ebook Leave your comments on the show's facebook community page: https://www.facebook.com/Buildvaluebychoice Get your free valuation here: https://bit.ly/get-free-valuation Podcast website: https://infhorizons.com/podcast/ Don’t forget to subscribe to the podcast and share it. ABOUT THE GUEST  Daniel Alfon is the author of “Build a LinkedIn Profile for Business Success”. Daniel joined LinkedIn in early 2004, which means he has made all the mistakes you can imagine but came back to tell what works! Today, Daniel's clients get results organically: No need to spam people when seeking promotion or job hunting. Absolutely no need to share 24/7 when growing your business. Plus you don't have to become someone else, because LinkedIn is here to serve you - and not the other way around. Daniel publishes articles, interviews and exclusive content about advanced LinkedIn strategies to clients and subscribers on his PODCAST DESCRIPTION Hosted by Nana Bonsu of
How to Optimize Your Business For Growth and Scaling with The Lean Out Method
Jan 24 2023
How to Optimize Your Business For Growth and Scaling with The Lean Out Method
Today we are going to be talking about how you can optimize your business for growth and also for scale using what is called a lean out method. Joining Nana on Build Value By Choice is the inventor of this lean out method process and methodology, Crista Grasso. Crista is an international lean and agile business consultant to Fortune 50 multi billion dollar businesses and is host of the Lean Out Your Business Podcast. KEY TAKEAWAYS The lean out method is a four step framework that's really all about making sure that everything you do in your business is aligned back to that big, bold vision that you have and where you really wanna take things.Set CONTEXT so you know where you are going and why it is important.Gain CLARITY on the right things to be doing right now in your business.Make a COMMITMENT to do whatever it takes to achieve your big bold vision.Practice KAIZEN and continuously reflect and improve in order to grow. Kaizen is a concept referring to business activities that continuously improve all functions and involve all employees from the CEO to the assembly line workers. Kaizen also applies to processes, such as purchasing and logistics, that cross organizational boundaries into the supply chain.We live in a more is more culture in a lot of ways when it comes to business. Crista thinks that when you truly want to scale quickly and sustainably, it's all about finding those few things that are working that you're 100% passionate about that provide the most possible value to your clients in going all in on those. BEST MOMENTS ‘How come I'm getting these other businesses such incredible results and meanwhile I'm struggling so much in my own business.’ ‘The principles of lean, of maximizing value and minimizing waste’ ‘Everything has a place and everything is in its place’ ‘People confuse growth and scale a lot. Scale is not the same as growth’ EPISODE RESOURCES  leanoutmethod.com VALUABLE RESOURCES Infinite Horizons Free Webinar Productize ebook Leave your comments on the show's facebook community page: https://www.facebook.com/Buildvaluebychoice Get your free valuation here: https://bit.ly/get-free-valuation Podcast website: https://infhorizons.com/podcast/ Don’t forget to subscribe to the podcast and share it. ABOUT THE GUEST  Crista is an international lean and agile business consultant to Fortune 50 multi-billion-dollar businesses, strategic advisor to 6 - 8 figure small businesses and entrepreneurs, and creator of the Lean Out Method®, 90-Day Lean Out Planner, and the Lean Business Scaling SystemTM. She is also the host of the Lean Out Your Business Podcast where she shares her top strategies to simplify and scale a business. PODCAST DESCRIPTION Hosted by Nana Bonsu of Infinite Horizons, this show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination of interviews with industry leaders, and host presentations. We are certified value builder advisors and leverage a statistically proven methodology to help clients such as you scale or transition their business to the next chapter....
How to Modernize Your Marketing with direct mail marketing software called Postalytics
Jan 11 2023
How to Modernize Your Marketing with direct mail marketing software called Postalytics
In today's podcast, we are going to be talking with a distinguished gentleman about how to modernize your marketing with direct mail marketing software called Postalytics. Our guest today is Dennis Kelly. Dennis Kelly is the CEO of Postalytics, a fast-growing direct mail automation software company that helps marketers do more in less time with streamlined production integration into the marketing tech stack and real-time direct mail campaign tactic.   KEY TAKEAWAYS Business people receive over 120 emails per day. The average Gmail account contains over 8,000 messages. Postalytics helps you stand out by delivering personalized messages directly into the hands of your audience to form a deeper impression than email alone.Automated direct mail marketing is radically shaking up the old, tradition-bound world of direct mail marketing. It uses new technology to enable direct mail to be used in conjunction with, and just as easily as, digital marketing channels like email.The number one concern of marketers is seeing a decline in their email open rates. Number two is that they're seeing a rise in their cost of digital marketing. Then number three, there's a lot of uncertainty around the privacy issues associated with email and digital marketing.If you make direct mail marketing very personalized, easy to use and a part of the technology that most businesses are now investing in to control their marketing, whether it's CRM or a marketing automation tool, then all of a sudden direct mail's a very viable channel.   BEST MOMENTS  ‘When some folks are getting success, everybody piles in and then spends, and spends’ ‘It was very hard to have your message stand out or be distinguished’ ‘Doing a startup is a marathon, but it feels like a marathon made up of a bunch of sprints that are all tied together’   EPISODE RESOURCES   Postalytics Dennis Kelly - CEO - Postalytics | LinkedIn Postalytics | LinkedIn   VALUABLE RESOURCES   Infinite Horizons Free Webinar Productize ebook Leave your comments on the show's facebook community page: https://www.facebook.com/Buildvaluebychoice Get your free valuation here: https://bit.ly/get-free-valuation Podcast website: https://infhorizons.com/podcast/ Don’t forget to subscribe to the podcast and share it.   ABOUT THE GUEST   Dennis Kelly is CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack and real time direct mail campaign analytics. Postalytics is Dennis’ 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years.   PODCAST DESCRIPTION   Hosted by Nana Bonsu of Infinite Horizons, this show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination of interviews with industry leaders, and host presentations. We are certified value builder...
How to Successfully Source Human Capital: An Interview with Dan from CCR Search
Jan 4 2023
How to Successfully Source Human Capital: An Interview with Dan from CCR Search
Today we are going to be talking about human capital and to do that, Nana is joined by an expert to help us discuss this topic. Our guest today is Dan Steiner, an award-winning, top performing sales professional having sold delivery and recruitment services and technology to Fortune 1000 companies. After a 17 year career working for best in class technology firms, as well as 10 years selling to human resources and staffing and recruiting firms, he saw an opportunity to start his own recruiting firm to leverage his considerable network to align with candidates with the next great opportunity. KEY TAKEAWAYS CCR Search is an executive recruiting firm primarily focusing on sales, marketing, finance, accounting and construction. Because of his background in sales, Dan knows how to spot really high performing sales executives and finds a lot of passion in helping individuals go from an organization to another to advance their career.Ultimately why Dan started this is not only the joys of helping individuals and putting everybody together, but recruiting is a lot of fun. You get to do sales, you get to do sourcing and finding great people. You get to have constant conversations and in this virtual world that we're all living in, it's really nice to meet all types of people all across the country from all different backgrounds.When it comes to recruiting, first off start with data so you know exactly what the market actually looks like. Then you need to craft information based off of that search. From there, you’re also going to leverage technology. Where can I automate, what tools can I use?When looking to fill 10 positions and the pool of available workers is 5000, once you factor in all the things you’re looking for and that they’re looking for, you realize that the pool actually needs to be closer to 20,000. That’s one of the reasons why it’s so hard to fill positions. BEST MOMENTS ‘I don't pretend to be a lifelong recruiter. I don't have a recruiting background. I have the sales background’ ‘Everything starts with data’ ‘Hire for the role, not for the title’ EPISODE RESOURCES  CCR Search Dan Steindler - Founder - CCR Search | LinkedIn VALUABLE RESOURCES Free Step Change Thinking eBook Productize ebook Leave your comments on the show's facebook community page: https://www.facebook.com/Buildvaluebychoice Get your free valuation here: https://bit.ly/get-free-valuation Podcast website: https://infhorizons.com/podcast/ Don’t forget to subscribe to the podcast and share it. ABOUT THE GUEST  Dan is an award-winning top performing executive sales professional, having sold Recruitment solutions and Technology to the Fortune 1,000 in addition to managing multiple sales teams. After a 17-year career working for best-in-class technology firms as well as ten years selling to Human Resources and Staffing and Recruiting firms, he saw an opportunity to start his own Executive recruiting firm and to leverage his considerable network to align candidates with their next great opportunity. Dan finds great joy in helping people advance their career and the recruiting space is a natural fit for him. Him and his partners each have individual expertise on the industries they focus on, including placing Sales, Marketing, Accounting & Finance, and...
The Amazing Power of Retargeting... And Why Everybody Should be Doing it!
Dec 21 2022
The Amazing Power of Retargeting... And Why Everybody Should be Doing it!
Today’s guest, Greg Goshorn has worked with small businesses all the way up to Fortune 500 companies sharing his expertise in digital marketing with them. Greg specializes in reputation and video marketing, conversion and business consulting. He joins Nana this week on Build Value By Choice to talk about retargeting. KEY TAKEAWAYS Retargeting is part of Web traffic. You may know it as remarketing. This is essentially where you will see ads for products you have looked at or thought about purchasing before.Not everyone is at the stage of being ready to buy a product when they visit your website. So with retargeting you can remind them later on down the line when they might be in a position to buy.96% of people leave your website without buying or signing up to your newsletter. There are three categories of people who will visit your website. You can target each type with ads that appeal to their needs. The three categories are someone who is looking for a deal, someone who is looking for a reputable company, and someone looking for something specific. BEST MOMENTS ‘Smart companies stay top of mind' 'You're getting people to your site but letting them walk away'  'Mix up your ads so you find what their needs are' EPISODE RESOURCES  mappingyourmarketing.com  mappingyourmarketing.com/websitetrafficreport ** Get more customers with display ad traffic ** VALUABLE RESOURCES Productize ebook Leave your comments on the show's facebook community page: https://www.facebook.com/Buildvaluebychoice Get your free valuation here: https://bit.ly/get-free-valuation Podcast website: https://infhorizons.com/podcast/ Don’t forget to subscribe to the podcast and share it. ABOUT THE GUEST  Greg established G2 Internet Solutions in 2013 after 20 years in the IT and Internet Space. The agency has grown and worked with small businesses and Fortune 500 companies. His expertise is in Digital Marketing with a specialization in Reputation & Video marketing, conversion, and business consulting. Greg’s determination, energy and his passion for helping businesses continue to drive the growth behind G2 Internet Solutions and Mapping Your Marketing. PODCAST DESCRIPTION Hosted by Nana Bonsu of Infinite Horizons, this show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination of interviews with industry leaders, and host presentations. We are certified value builder advisors and leverage a statistically proven methodology to help clients such as you scale or transition their business to the next chapter.  We care for our listeners and see their dreams as our own. We aim to foster a community that embraces freedom, generosity, and integrity. This is a show by entrepreneurs and business owners for entrepreneurs and business owners.  ABOUT THE HOST Nana Bonsu: Nana believes in the power of business to help humanity and that's why he's passionate about helping owners and leaders execute on their vision while growing their business. Through this show he helps listeners keep up with