JFDI with The Two Lauras - For Freelance Social Media Managers

Think you don’t have a fear of rejection? Think again! In today’s episode, we’re sharing the three ways you might find it showing up for you (and one of these REALLY triggered Laura Davis!!). So, if you’re finding clients hard to sign, make sure you listen in to see if you’re doing one of these three things. We’re also talking about Chris Hemsworth, and why our new effect named after him is going to help you stop discounting your services. Intrigued? We thought so! Hit play and find out what we’re on about.In this episode, we’re chatting about:Why you might not even realise you have a fear of rejectionNiching down and why you really, really need to do itHow to get rid of your packaged pricingChris Hemsworth and why he’ll help you to market your business better (yes… really.)Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

If you believe that businesses won’t pay four-figures for social media management, we’re happy to tell you that you’re wrong. There’s plenty out there that are – it’s just that unfortunately, you’re not attracting them to you. So, what is it that you’re doing that’s attracting low-budget clients, and turning off the high-paying ones? What can you start doing to attract businesses that are willing to pay you over £1000 per month, every month? In this episode, we’re chatting about:Why social media management is a luxury, premium, exclusive, four-figures-per-month serviceHow your messaging and low “starting from” price is turning clients awayWhy your positioning on social media needs to be spot on to attract clientsThe reason that relying on referrals is going to get you nowhereCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

It’s officially 2025 tomorrow! Have you thought about how you might make next year different to this one? No? Well, this episode’s clearly come at the right time for you!In this special episode, you’re going to hear from us (as normal!) and also some other voices who are sharing what they’re going to start, stop and continue doing on social media in 2025. Hopefully this will give you lots of inspiration so that you can make next year your best one yet on whatever platforms you choose to be on!In this episode, we’re chatting about:Threads, LinkedIn, Instagram, and other platforms tooNew content types to tryPrioritising yourself and your businessRemembering to share your offers and sell them!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

So many times we go on social media because we want to feel something – happiness, excitement or feeling supported are some common ones. We’ve all known that feeling of finding a reel so funny we just have to send it to someone! So, how could you start incorporating emotional triggers into your own and your clients’ content, to help kickstart more engagement?In this episode, we’re chatting about:What emotional triggers are (and what emotions count?)Which types of businesses will suit content that triggers emotionsHow to find out which emotions you should target for your audienceShould you follow trends or give them a miss?Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This episode is sponsored by Constant ContactMentioned in this episode:Check out our sponsors - Constant Contactwww.constantcontact.comCheck out Constant Contact

We love a good time saving tool – bonus points if it’s free! The one we’re talking about today is one that we use pretty much all day, every day, and if you aren’t using it, chances are you’re wasting a lot of time when carrying out work for your clients.We don’t want to spoil the surprise as to which tool it is, so you’ll have to tune in now if you’re ready to take back some time and energy in your business!In this episode, we’re chatting about:Why we love this tool and use it almost all day, every day!Our favourite features in this tool and we use themIdeas of how you can use this tool with your clientsHow we’re going to be integrating it into the toolkitCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This episode is sponsored by Constant ContactMentioned in this episode:Check out our sponsors Constant Contactwww.constantcontact.comCheck out Constant Contact

Social media has changed so much in the last few years, to the point that social media management is almost an entirely different role to what it used to be! That’s why in our opinion, we’re finally entering the era where it’s going to be seen as a premium, luxury service that commands a four figure price tag. What can you do then, if four figures is a world away from what you’re charging right now? Grab your headphones – and let’s start planning out what you need to do to get to that point in 2025. In this episode, we’re chatting about:What we think social media management is going to look like in 2025How you can create a better client experience to win over your clients instantlyWhy you need to set clear expectations with your client right out of the gateHow you can find clients who are ready to pay you four figures per monthCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras. This episode is sponsored by Constant ContactMentioned in this episode:Check out our sponsor - Constant Contactwww.constantcontact.comCheck out Constant Contact

As an employee, you’re basically told, “here’s how much money you can have” and you’re left to see whether it will go far enough to buy and do everything you want. As a freelancer – you can work backwards! Plan out the dream holiday, house extension and whatever else – then work out what you need to make. In today’s episode, we’re diving into how you can actually make the amount you need to, so that you can prioritise your life and everything in it, over your work. Let’s shake off those employee mindsets! In this episode, we’re chatting about:Our approach to spending money and why a life-first method suits freelancers so much moreGetting started with planning out your goals and plans for next yearWorking out what investments you might need to make in your business to make it work better for youFiguring out how you can make more money without just working moreCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This episode is sponsored by Constant ContactMentioned in this episode:Check out our sponsors - Constant Contactwww.constantcontact.comCheck out Constant Contact

Do you remember why you started your business? No? Here’s the episode for you! Your “why” should shape every decision you make in your business (including turning down that client who wants a million calls a month), because it’s just that – YOUR business. You’re no one’s employee and you can do whatever you like. But if you’ve lost sight of why you started, and have ended up running a business you’re falling out of love with, maybe it’s time you sat down and got yourself realigned (and not in a “woo” way. Just a normal way). In this episode, we’re chatting about:What each of our “whys” are and how they’ve slightly changed over the years as we’ve changedBenefits of freelancing vs being an employee (and a reminder that you aren’t an employee of your clients as a freelancer!)Getting your business aligned with what you actually want and your interestsHow you can share parts of your “why” with your audience to create connectionsCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This episode is sponsored by Constant ContactMentioned in this episode:Check out our sponsors Constant Contactwww.constantcontact.comCheck out Constant Contact

You might have seen we’re revamping The Social Media Managers’ Toolkit – and when we started on this process we knew we wanted a way to bring you all along on the process. We explain in the episode how we landed on the idea of using a real-time Google Doc, why it’s working brilliantly and even more importantly – ways that you can implement this into your business too, to bring new clients flooding your way! In this episode, we’re chatting about:Why we wanted to find a way to bring you with us on the journey of revamping the Social Media Managers’ ToolkitEverything we considered using instead and why we settled on a Google DocWays that you could implement real-time Google Docs into your businessHow we’ve structured the Google Doc to make it fun, interactive and get us waitlist sign ups too!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This episode is sponsored by Constant ContactMentioned in this episode:Check out our sponsor - Constant Contactwww.constantcontact.comCheck out Constant Contact

Social media – sometimes it just feels like the land of the icks. From shady MRR to banner posts that just don’t bloody make sense, we’re honestly sick of it all and used this episode as a good excuse for a rant. There’s so much we want to leave behind us in 2024, but also a few things that we’ve really enjoyed this year that we hope to see more of in 2025, so don’t worry, it’s not all doom and gloom. You’ll want to pop the kettle on and buckle in for this one!In this episode, we’re chatting about:Our top icks we’ve seen on social media in 2024 that we definitely don’t want to see in 2025Going in on faceless marketers and why we hope the whole MRR thing dies a deathGetting on our high horses about banner postsSpeaking of horses – why we personally want to see more horses and alligators in 2025 🐴🐊 and how you can apply that to your content (no, we haven’t gone mad, promise)…and so much more – there’s been a lot of icks this year!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.This episode is sponsored by Constant ContactMentioned in this episode:Check out our sponsors - Constant Contactwww.constantcontact.comCheck out Constant Contact

You’ve decided it’s time to put your prices up – yay! But when’s the best time to do it? You’re in luck – we think there’s a number of different times that work well for a price increase, so there’s probably one coming up soon. In this episode, we’re sharing our favourite times to talk prices with clients and reassuring you that it’s absolutely fine to put your prices up, even if everything else is getting more expensive too. Especially if everything else is more expensive, in fact! So, you know the drill – notebook out, headphones in, it’s time to start planning your price increase!In this episode, we’re chatting about:Identifying key moments in a calendar year when you might like to raise your pricesThe best time to start thinking about a new year’s price riseExamples of situations where a client’s deliverables have changed and why you should adjust your pricingHow you could include a mandatory price review clause into your contractCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Getting on a call with a potential client and discovering they only have £50 to spend on you is bad – dropping your rates and accepting that price is so, so much worse. But how can you avoid doing this when it feels like no one coming your way can afford you? We’re diving into all things pre-qualifying and perfecting your show-up in today’s episode!In this episode, we’re chatting about:Finding out your base rates so you’re never losing moneyHow to get a budget out of your lead and not quoting them a set package priceDifferent questions you can ask to pre-qualify your leadsMaking sure you’re showing up as a service provider worth paying top dollar forCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

We’ve seen (and made, oops!) lots of money mistakes over the years we’ve been in business. Whether you’ve realised you haven’t got enough money for that conference ticket, are feeling overworked and underpaid, or don’t know whether you can raise your prices, having any sort of money problems isn’t a good feeling. We want you to feel empowered to change your ways to be able to grow your business and treat yourself to that new iPhone! (If you want to, of course. Other smart phones are available!)In this episode, we’re chatting about:The obvious money mistake and why we’re skipping straight over it!Why preparation and planning should become your best friendsKeeping a float in your bank account – and which bank account you needAll things pricing, including handling price increases and what do to if a client asks you to do extra workCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Passive income – the idea that you can earn money doing nothing. Does it even exist? We think not. But, there is an alternative that could be exactly what you’re looking for! This idea builds off of our Offer Triangle Framework (we have an episode just on this – link in the show notes!) and could be a nice complement to your existing client work. It won’t be easy, quick or truly passive, but it’s as close as you’re going to get!In this episode, we’re chatting about:The definition of passive incomeWhat we really think of passive income and why it shouldn’t be the goal in businessThree alternative things you can test out in your businessHow to combine all three to get you as close to passive as possible!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Ever wondered exactly what’s in our Social Media Managers’ Toolkit? Well, we’ve finally sat down and recorded a podcast episode going into exactly that. What started as an idea for a simple PDF to help other social media managers has turned into so much more than we could have imagined and we’re so proud that we’ve created the go-to resource that people turn to again and again throughout their entire careers. And the best part is, if you join before next Friday at 10pm BST (that’s 18th October 2024!) you’ll get an extra special bonus that you won’t want to miss!In this episode, we’re chatting about:How we met and who we each think of as “Laura 1”What prompted us to put client work aside for a moment and create a resource to help other social media managersAll the things that are currently included in The Social Media Managers’ ToolkitHow to get your hands on an extra special bonus that’s only included up until 10pm BST, 11th October 2024!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

You know how it’s so much easier to work out how you want to improve a client’s account than your own? Yeah – us too! That’s why we’ve recorded this episode detailing the 6 things we’re looking at whenever we do an Instagram audit. Even if you think your account’s doing really well, it’s so important to every so often let someone else take a look at your account. Sometimes you just can’t see the wood for the trees! Grab your notebook and make sure you’ve written down our top tips for doing an audit!In this episode, we’re chatting about:Why it’s often quite hard to audit your own account!The mistakes you might be making in 6 main areasTips for how you can build out your account and content in the right wayWhy audits are a great service to offerCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Lip-syncing and dancing on reels is out – b-roll is in and firmly here to stay. Some people really struggle with creating b-roll reels for a number of reasons, whether that’s because their husband is rubbish at it (Laura Moore’s dilemma) or they just don’t hold themselves accountable to recording videos throughout their day. Enter: you. We’ve come up with seven different brilliant services you could start offering to make extra money in your social media management business. Whether you want to film them yourselves, or stay at your desk, there’ll be a service in this episode for you. So, don’t dilly-dally, fish out your notebook now!In this episode, we’re chatting about:What we think b-roll actually isHow you can create 7 different b-roll related services to sellPlenty of ideas to get you started making money with these!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

“Give value” - when you hear that, what springs to mind for you? Is it creating reams and reams of instructional how-to content? If so, please don’t do that – instead spend your time listening to this podcast episode! We’re sharing with you the six ways we believe you can give that all-important value to your audience (or your clients!) and maintain variety so that your followers don’t switch off. We never know what mood someone is in when they head for their favourite social media platform, so it’s important to create all of the six types. Tune in now to find out what they are!In this episode, we’re chatting about:Common misconceptions about value-based contentAll the types of content you can create beyond just “how-to” contentHow you can ensure your audience sees the type of content they’re looking forLots of ideas for your content along the way!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Whether it’s a “whoopee” from Laura Davis, or a Diet Coke break from Laura Moore, we all have our own ways of celebrating when a new client says they want to work with us. But once you’ve got over the excitement, now what do you do? How do you make the client confident that you’ve got your shit together and know that they’ve got a brilliant working relationship to look forward to?! In this episode, we’re sharing the exact steps we follow when we sign a new client, so you’ll be sure to onboard them with ease. Tune in now!In this episode, we’re chatting about:Why you insist you don’t start work until your contract is signed and your invoice is paidWhich questionnaires you’ll need to send as part of your onboarding processSorting out what things your client needs to give you access to (and why they need to sort their shit out before you start together)Why you need to do an audit and strategy before you post anything – and not let the client tell you otherwise!Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Has a client ever come to you wanting you to start up a new account for them and you wonder if you went about it in the best way? Or wanting to start a new account for yourself and grow it as quickly as you can? In today’s episode, we’re sharing a few tips that we would implement if we were starting a new social media account, either for ourselves or for a client. It’s easy to feel like there’s so much you could be doing but want to put your time into the right things, but hopefully this episode will give you a bit of a checklist you can follow!In this episode, we’re chatting about:Considering what someone sees when they land on the account How you can get the account visible quicklyOur thoughts on using ads on brand new accountsWhy you’ll need to be doing proactive engagement (we’re sorry!)Check out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.