Tapping into the Intangibles: The Heartbeat of Branding

The Ali Rae Haney Show

Jan 24 2024 • 26 mins

Welcome to the Ali Rae Haney Show! I'm Ali Rae, your host, and I'm thrilled to dive into the world of branding. As an English teacher turned brand developer and business owner, my journey has been a rollercoaster of lessons, pivots, and finding my true passion.

The Branding Journey:

From a photography business with zero background to brand development and photography, my love for small business owners keeps me fueled. My goal is to be your business best friend, delivering hard truths while cheering you on through the challenges of entrepreneurship.

Podcast Structure:

To honor my current season of life as a mom of three and business juggler, the show releases in seasons. Each season, including breaks, spans five weeks. Anticipation builds, and you'll be hearing from me consistently.

Unpacking the Intangibles of Branding:

  • Ideal Client Definition:
  • Dive deep into your ideal client's daily life, frustrations, and where they seek solutions.
  • Example: Analyzing a wedding photography business to understand the ideal client's desires, lifestyle, and problem-solving journey.
  • Unique Value Proposition (UVP):
  • Craft a concise statement that sets you apart in a sea of competition.
  • Essential for both product and service-based businesses.
  • Example: Delving into the UVP for a wedding photography business, focusing on service, professionalism, and efficiency.
  • Brand Messaging:
  • Identify ideal client frustrations and create a brand vocabulary for consistent messaging.
  • Example: Unveiling the messaging strategy for a wedding photography business, emphasizing keywords like "image," "legacy," and "heirloom."

Consistency is Key:

Branding is not a one-and-done task; it's the lifeblood of your business. Consistency across your UVP, messaging, and encounters with your audience builds the know, like, and trust factor.

A Living Document:

Whether you've been in business for a year or a decade, your brand evolves. Constantly update it based on learning about your ideal client, pivoting services, or changing client dynamics. Small tweaks can have a big impact.

As we wrap up the first episode, I hope these insights make your brand irresistible to your ideal client. Cheers, everybody!

BSF Course: https://photographyframeworkshop.com/products/brand-strategy-framework-course

Brand Development Program: https://aliraehaney.com/brand-development