Planning Your Branding Session: Simplifying the Process for Entrepreneurs

The Ali Rae Haney Show

Feb 14 2024 • 27 mins

In this episode of The Ali Rae Haney Show, Ali dives into the world of branding photography, offering insights and tips to simplify the process for entrepreneurs. Brand photography, she explains, is more than just headshots; it's a visual representation of your brand's values, mission, and client experience. With the goal of easing the intimidation factor of hiring a branding photographer, Ali breaks down the process step by step.

Ali emphasizes the importance of setting clear goals for the session, as these images will be utilized across various marketing channels. She advises listeners to communicate their specific needs and objectives to the photographer, whether it's for social media, email marketing, or launching a new product/service.

Next, Ali discusses the process of curating a shot list, which involves brainstorming visuals that align with the brand's identity and resonate with the target audience. She encourages thinking outside the box and incorporating audience feedback to ensure messaging clarity.

The episode covers selecting outfits that reflect the brand's colors and style, choosing locations that complement the brand's story, and determining props that enhance the visual narrative. Ali stresses the importance of coordination and organization throughout the planning process.

Listeners are reminded that preparation is key and that executing the prep list typically takes place over a manageable timeframe of one to three months. Ali assures entrepreneurs that their photographer is there to support them in achieving their branding goals.

As the episode concludes, Ali extends an invitation to entrepreneurs seeking a brand photographer, highlighting her expertise and willingness to travel. She leaves listeners with a reminder that their brand is their story and encourages them to keep dreaming and creating.


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