Creating Hand-Crafted Cannabis Content
Medical cannabis can make profound changes in people’s lives, and we’re here to share their stories. Like tales told around a campfire, people respond to stories that connect and engage them.
We’re bringing this concept to educational marketing content for cannabis brands, companies, and products. We feel it’s essential to help rebrand cannabis, moving away from the stoner stereotype.
Philip recently launched Don’t Strain Yourself, a patient-focused platform to educate adults age 40+ about medicinal cannabis. He shares stories from patients, medical professionals, and cannabis experts. You can also watch the videos on the GottaStory Video Page.
As an industry, we must first be a community. To that end, empathy and compassion drive everything that Gotta Story Media creates.
Philip’s ethos is to lend a hand when needed, and he relishes doing so. Philip creates educational marketing content for cannabis companies, products, and brands, via digital video, podcasts, and articles. He formed Gotta Story Media in 2018 and recently launched a new video platform entitled Don’t Strain Yourself. By sharing patient stories and advice from medical professionals, DSY educates adults age 40+ about medicinal cannabis.
Philip began his media career creating educational TV for NASA, and he's been fortunate to work in marketing, public relations, and entertainment in digital and broadcast endeavors. Philip also created content for non-profit organizations such as the American Heart Association Los Angeles, the American Red Cross, the Flying Samaritans, and the Aquarium of the Pacific.
Philip served as a two-term president of the American Marketing Association Los Angeles. As such, he exercised leadership skills, created its podcast series and blog, drafted weekly email content, hosted conferences, and moderated monthly educational panels.
When he is not behind a video camera, Philip is either with his amazing family or racing through the Southern California mountains on Triumph motorcycles.
You can see more of Philip's work at Gotta Story