The Growth Pod

Join us as Alex Sanfilippo, founder of PodMatch, shares his journey of creating a platform that connects podcast guests and hosts, addressing the critical need for finding the right match in the podcasting world. He discusses the initial challenges he faced, including the importance of launching quickly and learning to prioritize user feedback over perfection.Specifically, Alex shares:How to find the right problem to solve with your business.How to launch with the right offer before you're ready.The fastest way to improve your offer.Mentioned in This Episode:Learn how to take your podcast to the next level: https://podmatch.com/freeJoin PodMatch: https://www.joinpodmatch.com/tgpTGP Episode 56 - I've Fixed Dozens of Bad Marketing Strategies. Here's How: https://growthpod.fm/episode/fix-your-marketing-strategy TGP Episode 54 - The End of Cold Emails: https://growthpod.fm/episode/alternatives-to-outbound-marketingAbout Alex:Alex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners!Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Masterminds are powerful tools for business growth, and in this episode, Jeremy Shapiro shares insights on how they can unlock new levels of potential for entrepreneurs. Specifically, Jeremy shares:Why masterminds are key to your business growth.Critical mistakes to avoid as a mastermind participant.How to know which type of mastermind is best for you.Mentioned in This Episode:Learn more about Bay Area Mastermind: https://bayareamastermind.com/About Jeremy:Jeremy B. Shapiro is a serial entrepreneur with a focus on software as a service (SaaS), technology, and information marketing.In his role as a mentor and coach to entrepreneurs, Jeremy has helped small business owners make the transition from “solopreneur” to “business owner” – an important distinction that many entrepreneurs can easily miss when working “in” their business instead of “on” their business.Since 1998, Jeremy has been helping entrepreneurs discover the core strengths in themselves and their business, and realize their true potential combining passion and expertise to grow their businesses and attain the freedom they deserve.Through structured masterminding, one-on-one coaching, and consulting work, Jeremy is able to uncover hidden opportunities within individual businesses that provide the maximum profit for the business owner.Jeremy has been interviewed extensively by the media for his expert opinions on the real estate market and business and has been interviewed and featured on NPR Morning Edition, the Boston Business Journal, Fox News, ABC, NBC, PBS, the Boston Globe, New England Cable News, The Australian, California Biz Journal, Market Watch, and was even interviewed by the Toyo Keizai – the Business Week of Japan.When not helping other entrepreneurs take their businesses to the next level, you’ll likely find Jeremy traveling the world with his family, soaking up language and culture like a sponge, climbing mountains, cycling unreasonably long distances for fun, running, or playing in the kitchen.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

introSpecifically, Mark shares:How looking after your body leads to better business decisions.The key turning point in Mark's personal training business.How you can find the time to invest in your health, even if you're a busy founder.Mentioned in This Episode:Connect with Mark on LinkedIn: https://www.linkedin.com/in/health-and-fitness-coaching-for-entrepreneurs/Learn more about Mark: https://www.paradigmproject.uk/About Mark:Mark Gray is an Online Personal Trainer originally from Ireland. After spending eight years in London, where he began his career as a personal trainer in 2016, Mark now resides in Barcelona.With nearly a decade of coaching experience, Mark is passionate about helping entrepreneurs and business owners achieve healthier, stronger, and more fulfilling lives. As a pain-free performance specialist, he focuses on helping clients overcome pain and build energetic, resilient bodies, empowering them to approach their entrepreneurial endeavors with greater confidence and vigor.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Unlocking business growth starts with understanding your numbers, and in this episode, Samantha Eck, dives deep into how financial insights can help you hit your growth goals faster.Specifically, Samantha shares:Why knowing your numbers is the secret to business growth.Which three financial metrics matter most for growth.The role of strategic planning and financial projections.Mentioned in This Episode:Connect with Samantha on Threads: https://www.threads.net/@firestormfinanceFollow Samantha on Instagram: https://www.instagram.com/firestormfinance/Listen to Samantha's Podcast: Creative Minds, Smart Money: https://creativemindssmartmoney.buzzsprout.com/Learn more about Firestorm Finance: https://firestormfinance.com/About Samantha:Samantha Eck is a bookkeeper for creatives and a coach for bookkeepers looking to build their business. Using her corporate background and education in accounting she focuses on helping creatives read the story their numbers are trying to tell them so that they can utilize them to grow their business to unexpected heights. When not crunching numbers Samantha can be found spending time with her husband Justin and dog Vivi usually reading, gaming or cross stitching while watching a good show.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Tax debt can be a challenge for many business owners, but understanding how to manage it effectively can make all the difference. In this episode of The Growth Pod, we're joined by tax debt expert, Morgan Anderson, to learn her strategies for avoiding costly tax traps.Specifically, Morgan shares:Costly tax traps you can avoid.How to avoid surprises during tax season.The step-by-step strategy for resolving tax debt.Mentioned in This Episode:Learn more: https://goldenliontaxsolutions.com/Connect with Morgan on LinkedInAbout Morgan:Morgan Q. Anderson, EA, has been relentlessly representing her clients before the IRS and state tax agencies for over 25 years. During that time, she has resolved thousands of clients' personal and business tax debt issues for income, payroll, and sales taxes. To say she has handled pretty much any tax debt problem you can imagine is an understatement! Her experience and knowledge have led to her publishing a book called "Tax Debt Rule #1... There's ALWAYS a Solution!" that individuals and tax professionals can use as a guide for identifying where they are in the tax debt collection process and the steps they can begin to take to move towards a resolution.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Podcasting is an excellent way to grow the relationship you have with prospects and customers, but how does that translate to business growth? In this episode of The Growth Pod, Isabella Sanchez Castaneda shares how podcasting can grow your brand.Specifically, Isabella shares:How to grow your revenue through podcasting.The #1 most important thing when launching a podcast.Key mistakes to avoid when hosting a podcast.Mentioned in This Episode:About Isabella:Isabella Sanchez Castañeda is an award-winning podcast strategist and producer for expert personal brands. Isabella is the CEO and founder of Isa Media Inc, a digital marketing agency focused on helping you grow your visibility and revenue through podcasting. Combining her background in journalism, dedication to marketing, and years in podcasting, Isabella is here to help you know exactly what to say in your next podcast episode.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Systemization and automation may be the missing keys to help you create massive growth at scale. In this episode of The Growth Pod, Angela shares how to systematize and automate marketing to accelerate growth. Specifically, Angela shares:How automation streamlines your growth.When to automate your marketing channels.Which tools to use for your automation.Mentioned in This Episode:Google Looker StudioPorter MetricsAgencyAnalyticsKajabiZapierStreakCRMLet’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Changing your perceived value is critical for business success as it directly influences how prospects view you and your offerings. Today we're joined by sales expert Mitch Carson, who shares insights on the importance of aligning your personal brand to build trust and credibility. Specifically, Mitch shares:Why perceived value matters for all businesses.The key elements to maximize perceived value.How to change your perceived value.Mentioned in This Episode:Learn More about Mitch CarsonGet Covered on Network TelevisionAbout Mitch:Mentored CEOs, speakers, authors, consultants, coaches with a purpose to share their message and business objective on an international level. Some notable clients include Mark Victor Hansen (author of Chicken Soup for the Soul, ½ billion books sold), Chris Okazaki who is the Tony Robbins of Japan, Dan Kennedy (author of 30+ books), and has shared the stage with Sir Richard Branson, Donald Trump, Lord Sugar, Vishen Lakhani, Zig Ziglar, Chinkee Tan, Suria Sparks, two Prime Ministers and three members of royal families from Malaysia, Bahrain and Oman. Guarantees Network TV interviews to speakers, authors and podcast hosts.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Customer acquisition and retention are key to marketing success, but which drives growth more? In this episode of The Growth Pod, Angela shares how to balance both strategies to fuel faster growth.Specifically, Angela shares:How to improve your customer acquisition strategy.The key way to reduce CAC via customer retention.The secret hybrid approach for business growth.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Customers are the foundation of every successful business, but how do you truly understand them and use that knowledge to fuel your brand's growth? In this episode, Angela sits down with customer transformation expert Chris Hood, who reveals how leveraging the right customer insights at the right time can drive transformative business growth.Specifically, Chris shares:How customer transformation generates more revenue for your brand.What brands miss when it comes to customer transformation.The easiest way to start implementing customer transformation.Mentioned in This Episode:Book: Customer Transformation: A 7-Stage Strategy for Customer Alignment and Business ValueConnect with Chris: chrishood.comAbout Chris:Chris Hood, currently the CEO of Muddy Robot Games and CMO for PolyAPI, is a keynote speaker and thought leader in digital strategy with over three decades of experience in online development. Author of 'Customer Transformation,' Chris offers a comprehensive roadmap to aligning customer needs with business value through a transformative seven-stage strategy. His expertise has been applied across various industries, including financial, healthcare, retail, and non-profit sectors. At Google, Chris developed transformation programs for Fortune 500 companies, and at Fox Broadcasting, he introduced innovative storytelling technologies for shows like Glee and American Idol. As a co-founder of Blind Squirrel Games, his influence spans multiple industries. In addition to consulting in AI, Chris imparts his knowledge to Southern New Hampshire University students through courses like Business Systems Analysis, bridging the gap between business and technology.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Many founders think adding headcount is the solution to their growth challenges. However, growing headcount doesn't always equate to business growth. In this episode, Angela discusses why adding headcount isn't the solution you've been looking for and how to know when it's the right time for a full-time hire.Specifically, Angela shares:Why hiring isn't the solution for growth.The best way to grow your brandHow to avoid costly hiring mistakes.Mentioned in This Episode:The Global and American Companies Generating the Most Revenuer Per EmployeeLet’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Social media alone is not a marketing strategy, but what do you need to create a high-performing marketing strategy for your brand? In this episode of The Growth Pod, Ruthie Sterrett breaks down the key components of social media and content marketing.Specifically, Ruthie shares the:role of social media in a marketing strategy.components of a high-performing marketing strategy.how to be consistent on social media.Mentioned in This Episode:Connect with Ruthie on InstagramWork with RuthieAbout Ruthie:Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full-service marketing agency that provides CMO-level strategy and done-for-you implementation for service-based businesses. With 15+ years of experience and wins, such as taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs take off the marketing hat and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality and a solution-finding growth mindset. Ruthie loves cheering on the Purdue Boilermakers in her spare time while raising her family in sunny Florida.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

Should you focus more on sales or marketing to grow your brand? In today's episode, Angela discusses the pros and cons of sales- and marketing-driven organizations and how she combines the two to create supercharged growth for clients.Specifically, Angela shares:Key differences between marketing-driven and sales-driven organizations.How these two organizational structures impact your growth trajectory.Her strategy for creating Growth-Driven Organizations.Mentioned in This Episode:Meet with Angela 1:1 and Improve Your Growth StrategyLet’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

SDRs (sales development representatives) have been Angela's secret weapon when scaling growth teams, but how do you know if an SDR makes sense for your brand? In this episode of The Growth Pod, Gabe Lullo shares the ins and outs of supercharging your pipeline with SDRs.Specifically, Gabe shares:The biggest difference between SDRs and Sales Reps.The best way to hire an SDR to support your growth.Costly mistakes to avoid when working with an SDR.Mentioned in This Episode:Work with AlleyoopConnect with Gabe on LinkedInAbout Gabe:Gabe Lullo is the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft, and Adobe. He has trained over 8,000 salespeople across diverse businesses and, during his tenure in Alleyoop, he has personally hired and managed more than 1,500 SDRs. With over two decades of experience in sales, marketing, and executive recruitment, his strategies have significantly driven Alleyoop’s growth and shaped its corporate culture. Beyond his career accomplishments, Gabe graduated from the Barney School of Business at the University of Hartford and his leadership ethos is rooted in cultivating environments that prioritize both professional development and individual success.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

One of the biggest misconceptions in marketing is that you can have profitability or growth, but you can't have both. Today, Angela shares why that's not true and how you can create a simple strategy that achieves both.Specifically, Angela shares:How to create a profitable marketing strategy (step-by-step).The difference between product-market fit and a perfect offer.Her step-by-step method for finding your highest ROI marketing channels.Mentioned in This Episode:The Key to Using Promotions Strategically (aka How to Escape Discount Dependence)Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.Affiliate Disclaimer: Some of the links mentioned above are affiliate links. This means if you click on the link or make a purchase using it, we may receive a commission at no extra cost to you. This helps support our podcast and allows us to continue bringing you great content. We only recommend products and services we truly believe in. Thanks for your support!

Smart financial management is key to creating successful growth strategies for your brand. In this episode of The Growth Pod, Angela is joined by startup accountant Chidi Egbujie to learn the key reasons why businesses fail and how you can set financial strategies for growth.Specifically, Chidi shares:The difference between profit and cashflow management.How cash flow can make or break a profitable business.The secret keys to successful tax strategies. Mentioned in This Episode:Listen to Richard Walsh's interview: Escaping the Owner PrisonConnect with Chidi on LinkedInVisit Chidi's WebsiteAbout Chidi:Chidi Egbujie is driven by a deep passion for uncovering the hidden levers that propel businesses forward. His journey into business growth and tax efficiency wasn't just by chance; it was a path carved out by his curiosity and the desire to make a tangible difference in the entrepreneurial landscape.Over the last three years of working closely with startups and established businesses, Chidi has been privileged to witness companies fail and contribute to the transformative journeys of successful businesses. The outcomes have been both rewarding and profound, from restructuring operations for efficiency to devising tax strategies that safeguard profits. These experiences have equipped him with a wealth of insights and practical tips he's eager to share.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

Tired of the generic spammy emails you get in your inbox every day? So are your prospects. In this episode of The Growth Pod, Angela shares why cold outbound marketing is dead and what you can do to get better results in your marketing.Specifically, Angela shares:Why outbound marketing is ineffective (and illegal).The #1 growth strategy that gets better results than cold outbound.How leading with value will grow your brand now and into the future.Mentioned in This Episode:More on the CAN-SPAM ActLet’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

When done right, social media is a powerful marketing channel. That's where Jessica Wikingellis comes in. Today, she's sharing her method for creating a social media marketing strategy that sells. Specifically, Jessica shares:Why branding is key for social media success.How to bridge authenticity with sales.Key social media traps (and how to avoid them).Mentioned in This Episode:Connect with Jessica on:Instagram TikTokLinkedInLearn more about Love Wild Rivers: www.lovewildrivers.comAbout Jessica:Jessica Wikingellis, co-founder of Love Wild Rivers, brings over a decade of expertise in marketing at Corporate Global companies and Agencies, with a specialized focus on social media strategy and management. Her adventurous spirit and entrepreneurial savvy have seen her launch three successful businesses across various countries, gathering unique insights and inspirations along the way.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

Digital advertising can be one of the trickiest marketing channels to master. In this episode, Angela shares her strategy for analyzing and improving paid ads performance and remedying agency relationships.Specifically, Angela shares how to:Actually know if your ads can perform better.Effortlessly uncover the cause of low ROI.Easily improve your agency's performance.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.

Trying to get the most from your marketing budget? Guesting on podcasts might be the solution! Today, Nicole Grinnell shares her step-by-step strategy for getting more business by becoming a podcast guest. Specifically, Nicole shares how to:Create a profitable podcasting strategy (step-by-step). Maximize podcast appearances and make more money.Streamline content production by repurposing your interviews.Mentioned in This Episode:Learn more about Mic'd Up BookingAbout Nicole:Nicole Grinnell is a two-time business owner who founded Mic'd Up Booking. Driven by her firsthand experience of the power of podcasting, she desires to extend this powerful tool to fellow entrepreneurs and business owners.Nicole comes from a long line of entrepreneurs and small business owners. She launched her first business, Bosun Solutions, in 2017. As the daughter of a Small Business Owner turned Corporate Executive Support- she has a unique insight into the needs that Entrepreneurs & CEOs face when scaling their business.Her entire career has been laced with finding family-life balance, from working for her family business to getting married and having kids while climbing the corporate ladder. She now has a marriage and two teenage children and has grown her business to $2 million in revenue. Her goal is to help other small businesses succeed. She is a client of her services and firmly believes that podcasting is a form of marketing that can lead to great networking opportunities and business success.Let’s Connect!Connect with Angela on LinkedInWork With Me: growthdirective.comAbout AngelaAngela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue for clients. She is the founder of The Growth Directive, a marketing consultancy helping brands create sustainable marketing programs. Her new book Your Marketing Ecosystem: How Brands Can Market Less and Sell More helps business owners, founders, and corporate leaders create straightforward and profitable marketing strategies.Angela is the host of The Growth Pod podcast, where she shares actionable tips to help you build a profitable brand you love.