On Purpose with Lisa Colantuono

Lisa Colantuono

The podcast that gives marketers a sneak peek at what agencies are doing on purpose to create purposeful work that ultimately drives true brand purpose. Join us as AAR Partner's President, Lisa Colantuono, interviews some of the largest martech agency leaders in the U.S. read less
BusinessBusiness
Start Here
Episode #17 - Building a Brand Story That People Actually Want to Hear
Apr 4 2024
Episode #17 - Building a Brand Story That People Actually Want to Hear
Episode resources:Learn more about Bob's Your Uncle here.Connect with Bob Froese here.

Episodes

Episode #17 - Building a Brand Story That People Actually Want to Hear
Apr 4 2024
Episode #17 - Building a Brand Story That People Actually Want to Hear
Episode resources:Learn more about Bob's Your Uncle here.Connect with Bob Froese here.
Episode #16- Building a Challenger Mindset to Disrupt Your Market
Jul 10 2023
Episode #16- Building a Challenger Mindset to Disrupt Your Market
Learn more about VCCP here.Connect with Brett Edgar here.Connect with Jonny Shaw here.
Episode #15- How to Leave a Mark on Your Customers
May 2 2023
Episode #15- How to Leave a Mark on Your Customers
Learn more about Partners + Napier here.Connect with Courtney Cotrupe here.
Episode #14- How Your Brand Can Win in the Battle Against Indifference
Mar 22 2023
Episode #14- How Your Brand Can Win in the Battle Against Indifference
To learn more about Courtney Lewis, connect with her here.To learn more about The Variable, visit its website here.
Episode #13- Making Your Brand More Memorable
Feb 21 2023
Episode #13- Making Your Brand More Memorable
Connect with John Haber, Co-Founder of Giant SpoonLearn more about Giant Spoon by visiting their website here.
Episode #12- The Powerful Trifecta Required for Successful Modern Marketing
Jan 27 2023
Episode #12- The Powerful Trifecta Required for Successful Modern Marketing
Click here to learn more about GYK AntlerClick here to connect with Pam HamlinClick here to connect with Mark Battista
Episode #11- Selling with a Frictionless Experience
Oct 10 2022
Episode #11- Selling with a Frictionless Experience
Connect with Laurel Rossi on LinkedIn here.Learn more about Infillion here.
Episode #10- Turning Your Brand Identity Into the Brand Experience
Sep 14 2022
Episode #10- Turning Your Brand Identity Into the Brand Experience
Connect with Todd Irwin on LinkedIn here.Learn more about Fazer Agency here.
#9- Building a Brave Brand to Drive True Social Impact
May 16 2022
#9- Building a Brave Brand to Drive True Social Impact
Episode resources:David Angelo LinkedInDavid&Goliath websiteToday I’m Brave website
8- Using Integration & The Human Touch to Build Brand Advocates
May 9 2022
8- Using Integration & The Human Touch to Build Brand Advocates
To learn more about Mike Caguin, add him on LinkedIn here.To learn more about Periscope, view their website here.
#7- Building a strategy that moves at the speed of culture
Feb 27 2022
#7- Building a strategy that moves at the speed of culture
For more information on Libby Brockoff, you can connect with her here on LinkedIn.For more information on Jake Sugarman, you can connect with him here on LinkedIn. If you are interested in learning more or working with Odysseus Arms, check them out here.And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.
#6 How Marketers Can Create the Future Faster with Barbarian
Feb 7 2022
#6 How Marketers Can Create the Future Faster with Barbarian
For more information on Steven Moy, you can connect with him here on LinkedIn.If you are interested in learning more or working with Barbarian, check them out here.And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.
#5 Understanding What Consumers Are Saying About Your Brand with ModOp
Oct 4 2021
#5 Understanding What Consumers Are Saying About Your Brand with ModOp
For more information on Eric J. Bertrand, you can connect with him here on LinkedIn.For more information on Miles Dinsmoor, you can connect with him here on LinkedIn.If you are interested in learning more or working with ModOp, check them out here.And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.
#4 How to Stop Producing Tone-Deaf Content with Creative Digital Agency
Aug 2 2021
#4 How to Stop Producing Tone-Deaf Content with Creative Digital Agency
For more information on Jin Kim, you can connect with him here on LinkedIn.If you are interested in learning more or working with CDA, check them out here.And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.
#3 How Brands Can Use Data to Break Through Creatively and with Relevance with BARKER NYC
Jul 11 2021
#3 How Brands Can Use Data to Break Through Creatively and with Relevance with BARKER NYC
For more information on Mary Beth Weil, you can connect with her here on LinkedIn.If you are interested in learning more or working with BARKER NYC, check them out here.And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here.
#2 The Difference Between Brand Purpose and Doing Good Work with FCB's CEO, Carter Murray and CCO Susan Credle
May 20 2021
#2 The Difference Between Brand Purpose and Doing Good Work with FCB's CEO, Carter Murray and CCO Susan Credle
FCB talks about the difference between brand purpose and doing good- and how many marketers may not know the difference. Their 3-part framework helps brands identify their true purpose by looking at the brand's past, present and future. Learn more about how FCB helps brands drive a bigger more meaningful purpose in episode 2!
#1 Focusing On What Excites Your Audience with Energy BBDO
Apr 28 2021
#1 Focusing On What Excites Your Audience with Energy BBDO
In this episode, Lisa Colantuono speaks with Larry Gies, Chief Strategy Officer at Energy BBDO about how brands can create incredible marketing campaigns by focusing solely on what excites their audiences.