PODCAST

Martech Zone Interviews

Douglas Karr

Douglas Karr Interviews Business, Marketing, and Sales Leaders
Kate Bradley Chernis: How Artificial Intelligence Is Driving The Art Of Content MarketingCumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds
In this Martech Zone Interview, we speak to Mark Schaefer. Mark is a great friend, mentor, prolific author, speaker, podcaster, and consultant in the marketing industry. We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors that influence success in business and life. We live in a world where being great may not be enough. We need momentum. From the best-selling author of KNOWN (https://amzn.to/3yWzo7R) and Marketing Rebellion (https://amzn.to/3ejY42f) comes a practical guidebook to building unstoppable momentum for your ideas and your business -- even when the odds seem stacked against you. Filled with motivating ideas and fascinating case studies, Cumulative Advantage (https://amzn.to/3i8B9bm) is an indispensable and practical source of inspiration for the entrepreneur, business leader, and every person with a dream that's ready to take flight. You will learn: How the initial advantage that drives momentum comes from everyday ideas. The inside secrets of creating vast awareness for your projects. How to nurture powerful connections that lead to break-through opportunities. Why momentum is driven by the speed, time, and space of a "seam." How the "certainty of business uncertainty" can be used to your advantage. Mark Schaefer weaves decades of research and revealing expert views into an entertaining guide to building momentous success in the real-world. You'll never view the world the same way again after learning how initial advantages, seams of opportunity, sonic booms, and the lift from mentors can impact your world in powerful and permanent ways. Get ready to make Cumulative Advantage work for you and your ideas right now! Special Guest: Mark Schaefer.
Jul 14 2021
29 mins
Lindsay Tjepkema: How Video and Podcasting Have Evolved Into Sophisticated B2B Marketing StrategiesMarcus Sheridan: Digital Trends That Businesses Aren't Paying Attention To... But Should BePouyan Salehi: The Technologies That Are Driving Sales Performance
In this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams. We discuss the technology trends that have shaped B2B sales and explore the insights, skills and technologies that will drive sales performance in the coming year. Pouyan is passionate about the non-traditional, bottom up SaaS approach of selling to customers and how revenue teams are utilizing this as a key go-to-market strategy. We discuss the key benefits of bottom-up SaaS including: * How users can easily try or use the product without heavy integrations or cumbersome onboarding. * How the decision-maker is sometimes a front-line employee (not always the C-Suite). * How teams and individuals get immediate value from the product opposed to a full enterprise roll-out. * How every application should have a consumer-like quality, making it something customers enjoy using. Pouyan is the co-founder and CEO of Scratchpad (https://martech.zone/scratchpad-command-salesforce-chrome-plugin/). Scratchpad is the first workspace built for sales. They designed every feature and interaction with account executives in mind, which means speed. Scratchpad combines sales notes, spreadsheets, tasks, Kanban boards, search, collaboration, and sales process adherence in one simple and intuitive workspace - connected to Salesforce to eliminate all those tabs and double work. Special Guest: Pouyan Salehi.
May 6 2021
26 mins
Michelle Elster: The Benefits and Complexities Of Market ResearchGuy Bauer and Hope Morley of Umault: Death To The Corporate VideoJason Falls, Author of Winfluence: Reframing Influencer Marketing To Ignite Your BrandJohn Voung: Why The Most Effective Local SEO Starts With Being HumanJake Sorofman: Reinventing CRM To Digitally Transform the B2B Customer LifecycleOwen Video: The Formula to Grow Your Brand And Sales With YouTube
In this Martech Zone Interview, we speak to Owen Video, who operates The Video Marketing School - the #1 YouTube Coaching Program for Business Leaders. Owen shares how he became a leading coach within the industry and how businesses can leverage video to grow their brand and drive sales with video. Owen shares how he's developed his own popularity on YouTube and how he assists his clients... beginning with a simple formula for great video execution with the acronym GREAT. * Grab their attention * Relate to the viewer * Explain your solution * Actual proof * Tell them what to do next Owen shares how businesses can make a minimal investment in building out a studio, a backdrop, and affordable hardware to help them create a video creation station. Then Owen walks through the content, delivery, and optimization strategy that businesses need to take a great video and make it work within online channels. He simplifies the process by teaching businesses the 4 disciplines of producing a successful YouTube channel: 1. Programming 2. Production 3. Promotion 4. Progress. Owen provides you the information you need to produce the highest quality, easiest videos that drive the greatest return on investment through growth to your channel... to drive sales to your business. Be sure to follow Owen Video on YouTube and check out all the free resources his site has to offer. If you're serious about being successful with video - sign up for The Video Marketing School (https://thevideomarketingschool.com/). Special Guest: Owen Video.
Feb 8 2021
34 mins
Wendy Covey: How Technical and Engineering Firms Are Capitalizing On Digital Marketing To Drive Business GrowthTyler Ludlow: The Art and Science of Moving from Decisions to ClarityMary Koberstein: How To Achieve Next-Level Personalization To Perfect The Customer Experience
In this Martech Zone Interview, we speak to Mary Koberstein, Director of Integrated Marketing and Experience Management Practices at Avionos. Mary helps partners define the go-to-market strategy, drive new business development, build delivery best practices and manage client relationships for CMS, analytics, personalization, marketing automation and digital marketing engagements. Consumers expect personalization – in fact, 73% expect personalized digital experiences – leaving little to no room for error when it comes to delivering a standout customer experience as businesses navigate the current pandemic. Mary outlines: The value of adjusting web pages in real time as visitors interact with the site by displaying related products/articles based on visitor’s purchasing/viewing habits or even different items based on what similar visitors have done – and how this approach allows companies can achieve next-level personalization The benefits of achieving this level of personalization, such as more consistent messaging, optimized conversion rates, higher converting landing pages and most importantly, improved customer loyalty The process of developing a full personalized customer journey without touching a single line of the site’s code-base and in under one week – Mary can discuss her key learnings working with JLL, the technical and overarching approach she took to improve the customer experience and the lasting effects it made on JLL's overall business Special Guest: Mary Koberstein.
Jan 12 2021
35 mins
Kyle Hamer: How to Build A High Performance Sales And Marketing StrategyStephanie Cox: How Marketing, Sales, Service, and Support Alignment Transforms The Customer ExperienceHunter Hastings: Opportunities in Crisis and How Marketers and Businesses Will SucceedErin Jordan Spanski: Three Keys When Selecting a B2B Marketing AgencyJack Klemeyer: Marketing Leadership With An Uncertain FutureJanet Mesh: Perfecting Agile Marketing and the Quick Pivot
In this Martech Zone Interview, we speak to Janet Mesh, CEO and Co-founder of Aimtal. Janet is an advocate and practitioner of agile marketing with her internal team and external clients. With daily (virtual) stand-ups, collaboration software, and weekly sprints, Janet and her team have perfected the Quick Pivot, a process to pivot strategies based on the results of her clients' campaigns. Janet and her team have built their wildly successful online marketing agency through focusing on a variety of elements, agile marketing being one of them. To market with agility means to be constantly improving your techniques through taking on high-value projects, working in small increments (sprints), and then analyzing your results and continuing to improve them from there on out. One of the most important elements of agile marketing is teamwork -- something Janet is very passionate about and loves to speak on. In this episode we'll discuss: * What is Agile Marketing? * What is the agile marketing process that takes place internally with Janet's team? * What are the tools necessary to maintain an successful agile marketing strategy? * How can it be applied to omni-channel marketing efforts like content, social, and ad campaigns? * How do you keep expectations set with clients on deliverables? * What is the Quick Pivot strategy? In this time where the vast majority of companies had to quickly pivot their marketing strategies - many moving from in-person to digital mediums - agile marketing is becoming an essential culture and process to adopt with your marketing teams or agencies. This episode has some great nuggets to get you started! Special Guest: Janet Mesh.
Sep 10 2020
29 mins

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