Unlocking Sales Success: Navigating Your Role as either the Hero or the Guide - Anthony Iannarino, International Speaker, and Sales Leader [Sales Experience]

Press 1 For Nick

Apr 17 2023 • 33 mins

Unlocking Sales Success: Navigating Your Role as either the Hero or the Guide - Anthony Iannarino, International Speaker, and Sales Leader [Sales Experience]


In this podcast, sales expert Anthony Iannarino explores the crucial role of the sales guide in the buyer's journey, the importance of creating certainty for clients, and how focusing on outcomes rather than solutions can lead to greater success. He also discusses the common pitfalls of desperation and the value of becoming a trusted advisor to decision makers.


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