Apr 23 2023
Systematize Your Marketing with Fab Giovanetti
Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant helping busy professionals reclaim their time. She is also the CEO and head teacher of Alt Marketing School, supporting people making a positive impact through their marketing.She lives what it says on her T-shirt: "Market to Hearts!"In this episode, she talks about marketing systems, i.e. sets of procedures that have defined inputs, a step-by-step recipe, and some outputs. Such marketing systems can make marketing a lot easier for a busy solopreneur or other reluctant marketer.Listen to the examples she gives, and to her explanations why they work. Fascinating and fun!TIMESTAMPS:02:41 Make marketing less pushy but more human06:58 What do marketing students want to learn?09:22 What is a marketing system?13:26 How to make a first marketing system17:00 Use Tiago Forte's PARA method to help with systems design20:19 Helping your future self by writing it down23:22 Build a marketing experiment dashboard28:13 When marketing experiments fail, how do you find out the root cause?34:22 The importance of starting out simple36:54 In your marketing school, how do recognize success in your students?39:30 Where to learn morePODCAST TRANSCRIPT:https://2Quiet2Market.com/blog/trm-e09-systematize-your-marketing-with-fab-giovanetti/WHERE TO FIND FAB:- Website: https://altmarketingschool.com/- Book: Reclaim Your Time Off, https://amzn.to/3oA6QkX- Twitter: https://twitter.com/fabgiovanetti- LinkedIn: https://www.linkedin.com/in/fabgiovanettiCreators & GuestsFab Giovanetti ✌🤘 - GuestMatthias Bohlen - Host