The Reluctant Marketer

Matthias Bohlen

Marketing doesn't come naturally to everyone. Matthias explores with his guests what our listeners can do who don't "want" to do marketing but feel they "must". read less
BusinessBusiness

Episodes

Systematize Your Marketing with Fab Giovanetti
Apr 23 2023
Systematize Your Marketing with Fab Giovanetti
Fab Giovanetti is an award-winning author, entrepreneur and marketing consultant helping busy professionals reclaim their time. She is also the CEO and head teacher of Alt Marketing School, supporting people making a positive impact through their marketing.She lives what it says on her T-shirt: "Market to Hearts!"In this episode, she talks about marketing systems, i.e. sets of procedures that have defined inputs, a step-by-step recipe, and some outputs. Such marketing systems can make marketing a lot easier for a busy solopreneur or other reluctant marketer.Listen to the examples she gives, and to her explanations why they work. Fascinating and fun!TIMESTAMPS:02:41 Make marketing less pushy but more human06:58 What do marketing students want to learn?09:22 What is a marketing system?13:26 How to make a first marketing system17:00 Use Tiago Forte's PARA method to help with systems design20:19 Helping your future self by writing it down23:22 Build a marketing experiment dashboard28:13 When marketing experiments fail, how do you find out the root cause?34:22 The importance of starting out simple36:54 In your marketing school, how do recognize success in your students?39:30 Where to learn morePODCAST TRANSCRIPT:https://2Quiet2Market.com/blog/trm-e09-systematize-your-marketing-with-fab-giovanetti/WHERE TO FIND FAB:- Website:  https://altmarketingschool.com/- Book:       Reclaim Your Time Off, https://amzn.to/3oA6QkX- Twitter:    https://twitter.com/fabgiovanetti- LinkedIn: https://www.linkedin.com/in/fabgiovanettiCreators & GuestsFab Giovanetti ✌🤘 - GuestMatthias Bohlen - Host
Introverts can Thrive in Marketing with Ana Bibikova
Jan 29 2023
Introverts can Thrive in Marketing with Ana Bibikova
Introverts can Thrive in Marketing with Ana Bibikova – The Reluctant Marketer Podcast #1Today, I’m talking to Ana Bibikova. She is Head of Marketing at Aimondo, a pricing SaaS for e-commerce, retailers, and brands. She's also on a mission to help founders with very limited financial resources to launch more successful and useful products that help real people solve real problems.She has been mentoring and consulting startup founders in accelerator programs and on a one-on-one basis for 3 years. Before that, she had been actively building her own innovative businesses for 15 years.Ana has published a number of very exciting things that can help solopreneurs with their marketing:- a maker's guide on how to find customers before launch- an ultimate marketing playbook for early-stage technical founders- the Hidden Brain Marketing Newsletter- an ebook on how to find a Tech Co-Founder- she invented Nigel the Introvert, a cartoon character that I totally love.Here's Ana:00:00:43 Ana Bibikova00:01:44 Ana ran a business, then became a mentor00:12:26 Why introverted solopreneurs struggle with marketing00:16:17 Introverts are more sensitive and like to be in control00:18:12 Introverts can be great in sales00:24:25 Do marketing, one experiment at a time00:26:55 The age of mass marketing is over, you're not Coca-Cola! 00:36:06 The arrival of the creator economy changed marketing00:39:52 Personalized marketing is the new way to earn people's trust00:46:32 Planting as many seeds as you can00:51:04 The development and marketing loop01:00:33 Parting wordsRead the full transcript on 2quiet2market.com.You can also watch this episode as a video on YouTube.Where to find Ana:Twitter: https://twitter.com/NotechAnaAna's courses and info products: https://bio.link/anabnHCSRCreators & GuestsAna Bibikova - GuestMatthias Bohlen - Host