Juan Vasquez & Jose Hernandez, Co-owners of Illusions Painting Inc, share how they have grown Illusions Painting, Inc. from doing $480k three years ago to surpassing $2 million in 2021. The partners dive into limiting beliefs they had to conquer, and how attending the PCA Expo for the first time in 2018 changed their lives. They discuss how embracing new challenges has made all the difference in their business, and some big plans they have to help other Hispanic painting company owners find similar success.

Some topics include:

• Power of the PCA - dive in before you think you're ready
• Why living outside your comfort zone is a necessity for business growth
• Evolution of the painting industry, and predictions for future change
• Bringing educational resources and PCA access to more Hispanic painting company owners