PODCAST

Trade Wins by the World Trade Centers Association

World Trade Centers Association

Conversations that educate and inspire our constituents as they create vibrant ecosystems of economic activity through their access to real estate, trade services, hospitality, and networking.
Play Trailer
Trailer: Welcome to Trade Wins by the WTCA
Trailer: Welcome to Trade Wins by the WTCA
Apr 21 2021
2 mins
23: Honeybees and Peace Through Trade with Sade Shofidiya
23: Honeybees and Peace Through Trade with Sade Shofidiya
Highlights from the conversation:About Sade Shofidiya (0:53)The importance of bees (1:48)Where the bee colonies are (2:53)Decrease in the bee population (4:05)The root of Sade’s passion (5:52)Sade’s internship experience at WTC Savannah (9:18)The shaping influence of foster care (12:36)Overcoming impostor syndrome (15:19)To young student entrepreneurs (17:32)Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.
May 19 2022
21 mins
22: Africa: Opportunity & Beauty with Robin van Puyenbroeck
22: Africa: Opportunity & Beauty with Robin van Puyenbroeck
Highlights from the conversation:How World Trade Centers can help drought and famine (1:14)Investing in Africa without losing money (5:06)How Africa can support international trade (6:26)World Trade Center resources for upgrading skill (8:21)The future of the world economy (10:43)Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.
May 12 2022
13 mins
A Life Journey Building World Trade Center® Businesses with Khair Ull Nissa
A Life Journey Building World Trade Center® Businesses with Khair Ull Nissa
Highlights from the conversation:About Khair Ull Nissa (0:48)How Khair found the World Trade Center concept in various cities (1:55)How the World Trade Center brand has changed (4:14)Challenges that were encountered (7:32)How COVID-19 has impacted business environments (10:10)Using technology to complement in-person interactions (13:44)The ideal World Trade Center business (17:55)Making a difference in the women's community (20:02)Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.
Apr 14 2022
22 mins
Quick Wins: What's Next for Real Estate?
Quick Wins: What's Next for Real Estate?
Highlights from the conversation:The effect of wider market stresses on real estate (0:31)The correlation between commercial and residential markets (2:25)Shifts out of brick and mortar ownership (4:00)When the market will be in a good place for you to move (6:17)Real estate around the world (8:27)Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.
Feb 23 2022
11 mins
20: Reflections from Bahrain on World Trade and the Role of Culture with Rose Sager
20: Reflections from Bahrain on World Trade and the Role of Culture with Rose Sager
Highlights from the conversation:Rose’s background and career journey (0:32)What makes Bahrain special (3:59)Bahrain’s economy (5:52)Bahrain’s role in the Gulf Cooperation Council (8:49)COVID-19’s effect on Bahrain (12:39)How Rose introduces Bahrain (14:16)Bahrain’s constitutional monarchy and surrounding countries(16:28)Security concerns in the gulf (17:28)Changes in Bahrain and the U.S. (19:10)The birth of friendship even amidst COVID (26:05)Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.
Feb 18 2022
28 mins
Quick Wins: Pains in the Global Supply Chain
Quick Wins: Pains in the Global Supply Chain
Highlights from the conversation:What to make of this global supply chain issue (1:16)Timeline for future issues (6:02)Impact in reshoring and nearshoring (6:48)Future outlook (8:28)
Feb 16 2022
10 mins
19: An Insider Story on Afghanistan with Zabihullah Ziarmal
19: An Insider Story on Afghanistan with Zabihullah Ziarmal
Highlights from the conversation include:Zabihullah’s current and former positions (0:49)What the ground situation looks like for the Afghan people (2:19)The cash infusion’s effect on the establishment and development of business (9:10)Zabihullah’s transition from the private sector to government (14:04)The Peace Deal’s disastrous effects on Afghanistan (15:54)The inner workings of the final months of the Afghan government (20:57)Zabihullah’s foreknowledge of the government’s collapse (25:52)What the future of Afghanistan looks like (30:48)Afghanistan's absence from the building of their nation (36:03)Zabihullah’s political business secret (39:14)Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.
Feb 11 2022
46 mins
18: The Value of Public Service, Partnerships and Building a Stronger WTCA with John E. Drew
18: The Value of Public Service, Partnerships and Building a Stronger WTCA with John E. Drew
Topics in this conversation include: John speaks about how support for public service roles has changed from the beginning of his career to today and offers thoughts on why these changes have taken place. 7:13Stimulus money from the government is flooding the economy and John shows ways that private companies can be involved, benefitting and providing services as a result of the stimulus money. 13:53John discusses unemployment versus full employment numbers, and his thoughts on redirecting the conversation of higher education toward vocational work that will benefit people and industries in the long run. 17:45John shares why he joined the WTCA in the 1980s, how it has changed over the years and the continuous value proposition that the association provides. 34:40September 11, 2001 was a monumental day for the World Trade Centers Association and John shares his personal experience of being on the ground that day at the World Trade Center towers in New York City. 41:35Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.
Dec 16 2021
59 mins
17: Trade, Energy and National Security Dilemmas with Congressman August Pfluger
17: Trade, Energy and National Security Dilemmas with Congressman August Pfluger
Highlights in this conversation include: Congressman Pfluger shares his background, detailing his motivation for joining the Air Force, his 20-year military career, what it was like to serve as a combat pilot and several life lessons he has taken from being an Air Force pilot. 1:17The supply of labor has been impacted by the government stimulus and has created a domino effect impacting inflation and the supply chain. 9:45Congressman Pfluger discusses his view on the inefficiency of tariffs and also when they can be used positively. 13:11The United States needs to focus on being a leading voice in trade to ensure post-World War II world order with good business dealings, transparency and low corruption trade. 17:33Providing reliable energy is a key factor in international relationships, impacting the economy and national security. 19:49Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.
Dec 6 2021
31 mins
16: The WTCA: Conducting Trade in a World of Digital Globalization, with Robin van Puyenbroeck, WTCA, and Mariette Mulaire, President and CEO of World Trade Center Winnipeg
16: The WTCA: Conducting Trade in a World of Digital Globalization, with Robin van Puyenbroeck, WTCA, and Mariette Mulaire, President and CEO of World Trade Center Winnipeg
Topics in this conversation include: Mariette discusses the functions of World Trade Center Winnipeg, their history and the services that they provide to businesses as well as the importance of "Peace through Trade," a key philosophy of the WTCA. 2:35Robin discusses the diversity of the WTCA, specifically in regards to the function and diversity of licensee types that share in the WTCA's mission of facilitating international trade. 6:30The World Trade Organization (WTO) and the WTCA are often confused but vary greatly in purpose, funding and regulation. Robin takes time to explain these differences. 14:22Robin details the ways that the WTCA made its virtual GA engaging and beneficial for businesses, specifically sharing the AI-powered matching technology used to successfully connect businesses with each other. 18:28Mariette and Robin discuss the ways that technology could impact trade shows moving forward to allow businesses to make the most of their time and money while reaping better results. 25:11Robin looks at some of the many causes for the supply chain disruptions being seen around the world and how businesses can take advantage of this opportunity to provide closer-to-home services and products. 42:32Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.
Nov 18 2021
48 mins
15: Cities of the Future and Civilization 3.0, with Parag Khanna, FutureMap
15: Cities of the Future and Civilization 3.0, with Parag Khanna, FutureMap
Highlights of this conversation include: Parag discusses how he immerses himself in each culture where he lives and becomes part of each one, enabling him to have a better intercultural understanding in both business and social settings. 2:36Parag shares his vision for the next evolution of urban life, including the recognition of climate oases and sustainability factors that will need to be taken into consideration in order for civilizations to continue long term. 6:18Parag discusses globalization, the sovereignty of countries, and how these factors will impact the future of migration.14:24Parag explains his views on the new city movement as well as the track record of various new city efforts that have been conducted around the world. 25:07Sustainability is a large factor in planning for the future and we already have the technology to be designing and building for the future. 27:59Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.
Oct 7 2021
38 mins
14: WTCA's 2021 CIFTIS Interview with Anna Ge, China Plus News
14: WTCA's 2021 CIFTIS Interview with Anna Ge, China Plus News
Our conversation included topics such as: China hosting CIFTIS as an in-person event is a demonstration of their confidence in their control of the pandemic and can be used to encourage the recovery of the conference and exhibition industry. 3:54With digital future as one of the themes of CIFTIS this year, Robin shares how the WTCA is introducing an AI-powered corporate matchmaking platform for orchestrating and coordinating virtual events. 6:38China may soon become the largest economy in the world, but still has room for growth and opportunity within the service trade industry. 9:42Robin discusses fostering intercultural understanding and the impact of intercultural relationships on small and medium enterprises. 11:55The COVID-19 pandemic and the current challenges with the global trade infrastructure have highlighted the issue of globalization, presenting China with the opportunity to play a large role in the stability of the economy of the world. 16:43For the full China Plus News article, click here.Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.
Sep 16 2021
20 mins
13: Pura Vida - Costa Rica’s Sustainable Success Story
13: Pura Vida - Costa Rica’s Sustainable Success Story
Topics in this conversation include: Minister Valenciano explains "Pura Vida" and how that portrays the culture and happiness of Costa Rica as well as how happiness is measured in countries around the world. 2:12Long-standing democracy and the recognition of the importance of universal education, social security and universal health care have all led to the political and social stability of Costa Rica. 8:01Minister Valenciano discusses Costa Rica's focus on sustainable development, explaining their work to reverse deforestation, awarding of Payments for Environmental Services and why the people of Costa Rica understand the purpose behind sustainability. 12:53Costa Rica looks for trading partners who have the same vision for driving job creation, environmental goals, gender equality, digitalization of services and e-commerce. 23:34The Buyers Trade Mission is a 3-week event that will be hosted by Costa Rica in late September 2021 to showcase the diversity of products that can be found in Costa Rica and to connect potential buyers with exporters of goods from Costa Rica. 30:57
Aug 12 2021
41 mins
12: UN Academic Impact: A Journey of Engaging Youth and Rethinking Education
12: UN Academic Impact: A Journey of Engaging Youth and Rethinking Education
Topics in this conversation include: Ramu describes the UNAI and how it works to unite students toward making an impact on Sustainable Development Goals (SDGs).1:33The COVID-19 pandemic provided an opportunity to build a more solid family foundation with parents taking more responsibility for their children’s education while, at the same time, it widened the inequality gap, particularly in developing countries. 6:53Ramu discusses what he calls the "CC and BCC culture" and how it affects the ability to think and plan for long-term strategies. 18:15Ramu shares his career path, from being a disc jockey for a radio station created by Prime Minister Indira Gandhi to a creator and Chief of the UNAI. 24:13The UN's focus on SDGs has provided stability for the world during the last 6 years since the SDGs were created. 31:00Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.
Jul 23 2021
43 mins
11: The Future of Global Health: How Businesses Advance the SDGs with Science and Global Health Diplomacy
11: The Future of Global Health: How Businesses Advance the SDGs with Science and Global Health Diplomacy
Topics in this conversation include: Usama Malik discusses the changes that have occurred in business over the last 100-150 years with the incorporation of capitalism, the transformation to big business from local business; the growth of businesses to have larger GDP, in many cases, than smaller countries; and how these changes can impact the world for good when companies focus on being purpose-driven. 6:20Dimitri de Vreeze discusses his role at Royal DSM which has come to stand for “Doing Something Meaningful” and how the public and private sectors joined together during COVID-19 pandemic to produce magical results as well as how that same collaboration can work on behalf of the world to solve other SDGs -- such as zero hunger and climate change -- as companies focus on a balanced combination of people, planet and profit. 15:38Gabriela Cuevas Barron shares her experience in government and how budget is the most important public policy instrument for core national changes as well as how strategic collaboration between businesses and governments provide the opportunity for changes on a global level. 25:10Global health must be addressed with consumers taking a proactive approach to their health, which would lower overall healthcare costs -- making healthcare more accessible for all. 32:31Each speaker shares how their lives and business have been impacted by the COVID-19 pandemic and the global changes they believe will take place as a result. 46:56Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.
Jul 8 2021
54 mins
10: The Future Project: Gen Z Kids Speak Out on the Issues of Today
10: The Future Project: Gen Z Kids Speak Out on the Issues of Today
On today’s episode of Trade Wins, we don’t have one guest but a group of 20 New York elementary school 5th graders who join WTCA Executive Director-Business Development Robin van Puyenbroeck for a discussion on the biggest challenges facing the world today. This class of 2021 – soon-to-be middle schoolers – speak from the heart and shed light on many of the pressing issues faced around the world – from global warming and hunger/poverty to racism and gender inequality. We are given the opportunity to hear their thoughts on potential solutions to those issues, what they would share with President Biden if they were to meet with him, if they think children should vote and how they would grade adults on how they are taking care of the planet and of working towards a better future for all.
Jun 22 2021
48 mins
09: Measurement, Social Well-Being and a Way Forward with Roberto Rigobon
09: Measurement, Social Well-Being and a Way Forward with Roberto Rigobon
Social well-being can effectively be measured by the framework of "PROMISE" which includes personal aspects, relationships, organizations, markets/economy, institutions, social aspects and environmental aspects. 1:28Roberto discusses the shortcomings of current measurements and how the lack of assessment leads to negative consequences in our personal life, businesses and the world. 6:25 Roberto provides suggestions on measurements and actions that can be taken to improve commerce when the international trade infrastructure is uncertain.15:07Inflation is a necessary byproduct of the COVID pandemic and, although there will be consequences in the form of increased taxes, Roberto feels that the right decisions were made to provide extra support during these unprecedented times. 18:39Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.
Jun 15 2021
27 mins
08: Disruption and Innovation in Real Estate with Sharif El-Gamal
08: Disruption and Innovation in Real Estate with Sharif El-Gamal
Sharif believes that the next year will bring people back to the cities, offices and communities that they left during the pandemic, and how amenitizing work and living spaces will be an attractive benefit for many. 1:25Determining differentiators will be key for businesses moving forward, especially in areas of hospitality, travel and leisure. 9:21Sharif predicts that companies will have great success as they focus on transforming infrastructures and renewable energy sources, and discusses how that will have an impact on real estate. 10:45Energy, cryptocurrency, digitalization and sustainability are differentiating factors for real estate developers and consumers. 13:45Amenities such as physical and mental wellness centers, robust gyms, work extension spaces, and recreation spaces are the future of real estate. 17:22 Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.
Jun 8 2021
27 mins
07: Economic Outlook and Growth Opportunities in a Post-COVID World with Peter De Keyzer
07: Economic Outlook and Growth Opportunities in a Post-COVID World with Peter De Keyzer
The COVID pandemic ravaged the world economy and forced each country to choose from the trilemma of freedom, health and economy. 1:37The zombification of companies and even entire industries is a negative side effect of the stimulus packages that governments have given. 6:09Peter presents the idea of a "New Cold War" due to the value blocs that are emerging around the world and discusses how this will impact the recovery of the economy. 11:55Peter discusses the concept of influence and how it is a greater force of change than power or violence, giving the example that private companies are an impactful voice of change due to their relationship to consumers, shareholders, clients, employees and civil society. 15:25Much like the Space Race helped the economy recover after the Cold War, Peter believes that climate change and cleantech could play an important role in helping the world economy recover post-COVID. 21:50
Jun 2 2021
29 mins
06: Selflessness, Community and Building a Stronger Business with Richard Lui
06: Selflessness, Community and Building a Stronger Business with Richard Lui
Today's guest Richard Lui, news anchor at NBC/MSNBC, as well as author and filmmaker, joins us in this fourth episode in a special series of interviews conducted as part of the WTCA's General Assembly, held April 26-30, 2021. Richard shares his journey toward living selflessly while challenging listeners to consider how others living selflessly this past year has impacted the world. Richard describes how selflessness has impacted business in the past and how it will continue to impact business in years to come. Richard shares the pivotal aspect of his journalism career that challenged him to live selflessly. 1:23The past year of COVID provides poignant examples of people and businesses living and operating selflessly. 3:25Business was created to function selflessly and for the good of people. 6:19Richard discusses his book Enough About Me and how having his father diagnosed with Alzheimer's prompted him to consider his purpose and values in life as well as how his parents' lives impact his current values. 15:48  Practicing selfless living in smaller decisions on a daily basis leads to living selflessly in bigger areas of life and in business. 21:03Trade Wins is a podcast designed specifically to be thought-provoking and to provide insights from leading experts to help us navigate today’s changing environment. We aim to contribute to the empowerment of our global membership and their business networks in the world of global trade and investment.
May 25 2021
28 mins