Gooder

Heartcast Media

After spending 20 years working in the food, beverage & wellness industry I’ve created this podcast to introduce you to the powerhouse women who have found success on every level. My goal is to give you direct access to their insights and expertise in order to help you make your business ”Gooder”.

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Leadership Growth When Women Run Boards with Cassie Burr
5d ago
Leadership Growth When Women Run Boards with Cassie Burr
Join us as I sit with Cassie Burr, a Talent Partner at VMG Partners and the Executive director of the Women On Boards Projects which she co-founded in February 2020. From analyst to powerhouse talent developer, Cassie Burr talks about her her unforgettable and favorite life moments, and how she became the Executive Director of Women on Board Project. As women in leadership is on the rise, this is an episode you don’t want to miss.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: the guestCassie BurrExecutive Director, Women On Board ProjectTalent Partner at VMG PartnersLinkedin: / Chapters 00:00 | Introduction03:49 | What is the Women On Board Project and why does it exist?08:09 | How does an analyst become a powerhouse talent developer and leader?15:55 | Pivotal moments that changed Cassie’s life.20:50 | The moment that working with Women On Board was the right decision23:24 | Why do women want to be on boards and why are women not accepting the offer?36:16 | How can someone become impactful in a business?39:51 | What’s next for Cassie and her career?42:07 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit to set up a discovery call today.Produced by Heartcast Media.
Leadership Growth When Women Run Boards with Cassie Burr
5d ago
Leadership Growth When Women Run Boards with Cassie Burr
Join us as I sit with Cassie Burr, a Talent Partner at VMG Partners and the Executive director of the Women On Boards Projects which she co-founded in February 2020. From analyst to powerhouse talent developer, Cassie Burr talks about her her unforgettable and favorite life moments, and how she became the Executive Director of Women on Board Project. As women in leadership is on the rise, this is an episode you don’t want to miss.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: the guestCassie BurrExecutive Director, Women On Board ProjectTalent Partner at VMG PartnersLinkedin: / Chapters 00:00 | Introduction03:49 | What is the Women On Board Project and why does it exist?08:09 | How does an analyst become a powerhouse talent developer and leader?15:55 | Pivotal moments that changed Cassie’s life.20:50 | The moment that working with Women On Board was the right decision23:24 | Why do women want to be on boards and why are women not accepting the offer?36:16 | How can someone become impactful in a business?39:51 | What’s next for Cassie and her career?42:07 | ConclusionThis episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit to set up a discovery call today.Produced by Heartcast Media.
Increasing Accessibility to Food as a Form of Medicine with Maya French
Nov 14 2022
Increasing Accessibility to Food as a Form of Medicine with Maya French
Today Maya French, the founder of Koia and Joydays joins us to talk about her growth journey as an entrepreneur and startup founder. Both Koia and Joydays are mission-driven brands that are working to get healthy food and beverage products into the hands of underserved populations. Maya works hard to ensure that her products are filled with vital nutrients and wholesome ingredients to counteract unhealthy eating habits across America, ones that she’s all too familiar with. Maya and I also discuss burnout and how she approaches taking breaks by finding a creative space to thrive in and coming out better on the other side. Maya also shares which key relationships have shaped her career and her outlook on what’s next for her.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: TAKEAWAYS:Brands Koia and Joydays, who are they and how do the products help consumers seeking healthy food options.The important mission behind Maya’s work and how it shapes her leadership.Maya’s journey to becoming an entrepreneur and mentor in the better-for-you food business.ABOUT THE GUEST:Maya FrenchCPG Entrepreneur, Cofounder Koia and founder of JoydaysLinkedin: / | Introduction02:03 | Organic Food and Health Equality03:23 | Playful Packaging04:20 | Quality Food and Value Proposition06:07 | Product Distribution and Accessibility13:23 | Applied Learnings19:23 | Mission-Driven Brand22:12 | Women Leadership25:45 | Mentorship27:19 | New Perspectives29:37 | Brand Growth30:42 | Healthy Habits32:37 | Food and Wellness Trends37:40 | Health EducationThis episode is brought to you by Retail Voodoo. A brand, marketing and design consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit ( to set up a discovery call today.Produced by Heartcast Media.