Redefining Sustainability with Mo & Michelle Mokone


Jul 17 2023 • 41 mins

In this episode of Gooder, host Diana Fryc is joined by Michelle Mokone and Mo Mokone, co-founders of Mo's Crib, a sustainable home decor company in South Africa. They discuss how businesses can make a difference in sustainability beyond just recycling. Mo's Crib prides themselves on creating sustainable jobs and taking care of their employees with a wellness initiative and Mindful Fridays. They also share their journey of using recycled PVC pipes for origami decorations, including the challenges of sourcing the material and adhering to industry specifications.

They also talk about their expansion to the US market and their commitment to making all their products environmentally friendly. Tune in to hear more about their inspiring story and sustainable practices.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn:


"We take pride in creating sustainable jobs and providing a 50% transportation subsidy for our employees. Our goal is to empower our workforce and uplift the community, leading to positive transformations and economic growth." - Mo Mokone

"The advocacy for environmental awareness by companies is increasingly spreading a message of hope and inspiration. People are now finding solace in businesses that actively contribute towards tackling these pressing issues, fostering a sense of goodwill and positivity."- Michelle Mokone“

Recognizing the trials and tribulations of each other's journeys, we come to appreciate the tremendous efforts and obstacles overcome in attaining our current successes” - Michelle Mokone

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn:

  • Sustainable Business Practices
  • Prioritizing employee well-being and creating sustainable
  • How Mo’s Crib overcame adversity in the waste management industry in Africa
  • Successful expansion into the US market led to the growth of their business
  • Fostering a healthy work environment for their employees.
  • Navigating marketing challenges in a highly competitive market
  • Why Mo's Crib's products prioritize environmental sustainability.
  • The complex components of PVC pipes present challenges in the recycling process.
  • Michelle's contributions to the community exemplify the success of black women
  • Rejection of a sustainable basket in South Africa did not deter their determination to explore opportunities in the US market.

Michelle Mokone & Mo Mokone
CEO/Founder of Mo’s Crib


00:00 | Introduction
05:19 | Gratitude Overflowing: Appreciating the Thoughtful Gift Basket
07:46 | How Origami Swan Art Took Off as a Thriving Business Venture
11:00 | Reshaping Sustainability: Crafting Origami from Recycled PVC Pipes
15:06 | Weaving Nature's Gifts: Sustainable Baskets from Natural Materials
17:46 | From Rejection to Triumph: Pitching Baskets, Conquering the US Market
21:34 | The Marketplace Game: South Africa's Challenges, America's Opportunities
20:02 | Mo's Crib's Journey from Product Showcase to US Market Infiltration
32:01 | Fulfillment Beyond Profits: Nurturing a Healthy Work Environment
36:52 | Michelle's Inspirational Influence on Entrepreneurship
40:19 | Seeking Inspiration: Explore Creighton Barrel or Target for Unleashing Creativity
41:50 | Outro

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit to set up a discovery call today.

Produced by Heartcast Media