Marketecture: Get Smart. Fast.

Marketecture Media, Inc.

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv read less

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Zach and Ari: What is Marketecture?

Zach and Ari: What is Marketecture?

The founders of Marketecture, Zach Rodgers and Ari Paparo, in conversation about the goals of the project, why it was built, and where it is heading.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.

Episodes

IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports

IAB Tech Lab Summit: Manny Puentes on how Genius is taking on live sports

Jeremy Bloom interviews Manny Puentes of Genius sports. Genius has been a leader in visual enhancements to live sporting events and is now building an advertising business.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Episode 100! Michael Kassan helps us celebrate

Episode 100! Michael Kassan helps us celebrate

Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything!For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

IAB Tech Lab Summit: Mathieu Roche of ID5

IAB Tech Lab Summit: Mathieu Roche of ID5

Mathieu talks about how ID5 is trying to replace third party cookies with something better.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

IAB Tech Lab Summit: Cadi Jones from Index

IAB Tech Lab Summit: Cadi Jones from Index

Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.m36M678BgOBEML6GrhJu

Episode 98: Marc Guldimann explains everything about attention

Episode 98: Marc Guldimann explains everything about attention

Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations against Zeta.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Episode 97: Live from London with the IAB Tech Lab

Episode 97: Live from London with the IAB Tech Lab

Ari interviews Shailley Singh the COO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com)For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Advertising Week: Elizabeth Chapman of Nextroll In-Person

Advertising Week: Elizabeth Chapman of Nextroll In-Person

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and how they are approaching the cookieless future as a retargeting company.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Episode 95: Randall Rothenberg, former head of the IAB

Episode 95: Randall Rothenberg, former head of the IAB

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Advertising Week: Katie McAdams of Basis In-Person

Advertising Week: Katie McAdams of Basis In-Person

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditional position with smaller clients.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Episode 94: Dave Otten on the JW-Connatix deal and what's next

Episode 94: Dave Otten on the JW-Connatix deal and what's next

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Advertising Week: InMobi and Kochava In-Person

Advertising Week: InMobi and Kochava In-Person

We took advantage of Advertising Week by conducting a number of in-person interviews. We kicked off the week Vasuta Agarwal, the Chief Business Officer of Inmobi and Charles Manning, the CEO/President of Kochava. We talk about the current state of in-app advertising, as well as how brands are looking at the opportunities outside of the walled gardens.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Episode 93: What's up with the Amazon DSP? Plus merger mania!

Episode 93: What's up with the Amazon DSP? Plus merger mania!

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Bonus Episode: The Monopoly Report with Jason Kint

Bonus Episode: The Monopoly Report with Jason Kint

This is our inaugural episode of the latest podcast from Marketecture, The Monopoly Report. Hosts Ari Paparo and Alan Chapell will be interviewing legal, policy, and business experts about the ongoing antitrust cases against the advertising giants.Subscribe to the Monopoly Report podcast for more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Episode 92: John Battelle on Wired, Web 2.0, and the future of media

Episode 92: John Battelle on Wired, Web 2.0, and the future of media

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Episode 91: Mark Jablonowski on programmatic politics

Episode 91: Mark Jablonowski on programmatic politics

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk's OS

Episode 90: Brian O'Kelley on the Google case, greening ad tech, and Trade Desk's OS

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Episode 89: Alan Chappel helps put the antitrust trial in perspective

Episode 89: Alan Chappel helps put the antitrust trial in perspective

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Symitri: TrustX is reborn with clean room technology from Akamai

Symitri: TrustX is reborn with clean room technology from Akamai

Symitri is a company that provides a real-time privacy firewall and data clean room solution for the open internet, called Symitri Prism. The platform leverages a partnership with Akamai to allow advertisers and publishers to securely manage and match first-party data without sharing it directly, enabling real-time deterministic addressability and measurement. The company evolved from a media exchange service called Trust X and now focuses on privacy-safe, real-time data solutions for programmatic advertising.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.