Pinterest’s “inspiration platform” has proven surprisingly durable. Launched in 2009, it has found a dedicated install base among Gen X, Millennial and Gen Z users who use it to express themselves and keep track of desired purchases. It’s great for marketers too, who like its fusion of search, social and commerce features. In our interview, Julie Towns, VP product marketing and operations, gives an overview of Pinterest’s ad formats, data integrations and measurement capabilities. She also talks about recent innovations in areas like shoppable ads, deep linking and AI. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

Scope3's co-founder and COO talks about carbon measurement and reduction, and how it is working with BOK. Plus the TV+ trademark dispute and an update on Kubient and the TV+ trademark dispute.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

Vibe is building "Facebook ads for TV", allowing small and less sophisticated advertisers to show ads on TV for as little as $50 per day.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

Brian Morrissey from the Rebooting talks to us about sustainable media models, the Jezebel closing, and Buzzfeed's new strategy. Also YouTube blocks ad blockers.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

From the founder of DemandBase, Channel99 is an analytics solution that shows you how your marketing efforts touch specific companies in your ABM strategy.Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees. Recorded in November, 2023

Shamim Samadi was the co-founder of Beeswax and a long-time veteran of Google's ad group. Now he's working with the IAB on developing standards for bringing RTB to retail media.

Recess is a marketplace where brands can purchase sponsorships of real world events, like races and festivals.Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees. Copyright (C) 2023 Marketecture Media, Inc.

Tom Trisacari talks about the musical he's writing, plus valuations of ad tech companies.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

Noah Palansky from Taiv.tv explains how his technology replaces the linear ads on bars and restaurant TVs with new creatives specifically targeted and designed for that environment.Justify Your Existence is a new format from Marketecture that asks start-ups to do exactly that. These short-form audio-only interviews feature pre-A round companies with under 50 employees. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Gavin Dunaway of The Media Trust talks fraudulent ads, including scams targeting the elderly and the early days at AdMonsters. We have an update on the Freewheel duplicate auction issue, and its earnings week for tech giants.Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

The hardest thing in podcasting is finding an audience. Amaze Media Labs offers an ad buying platform that podcast owners can use to serve digital ads alongside contextually relevant content. Its ads can drive audiences to landing pages with more content such as a trailer or a specific episode. Bryan Barletta talks with co-CEO Robert Tuchman.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.

Chris Kane from Jounce joins us to try to define what an MFA site is and what we should do about them. An anonymous blog post accuses Freewheel of duplicating bid requests. And Fenestra tries to Justify Its Existence.In this episode:https://telegra.ph/Comcast-deliberately-inflates-bidding-requests-to-extract-extra-revenue-from-DSP-partners-10-15 https://jonathanmendezblog.com/2023/10/17/neuralift-ai-is-born-to-run/Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

Spaceback’s creative automation tools turn high-performing social posts into production-ready ads for brands like CB2, UGG, Ulta and Corkcicle. In our interview, Ari Paparo asks CEO Casey Saran to explain why brands need a vendor for this when they already have creative assets and production tools at hand (short answer: automation and authenticity). Saran also explains how Spaceback turns social video into production-ready CTV placements in 4K. Includes a demo. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.

Jon Carpenter, the CEO of Comscore, joins us to talk about the company, the JIC, and the future of measurement. Plus Scope3 and Sincera funding rounds. Also Aderize tries to Justify Its Existence.Each week we'll bring you the latest news and perspective about advertising technology, trends, Copyright (C) 2023 Marketecture Media, Inc.

Captify has been around a long time. Historically, the company has used search intent data ingested from its partners’ on-site search to build cookie-based segments that it then licenses to media buyers — typically big agencies. In recent years the company has developed a contextual ad product for web and TV that uses the same search data without the need for persistent identifiers. In our interview led by Mike Shields, CEO Mike Welch and Chief Product Officer Amelia Waddington claim the contextual product outperforms the cookie-based approach thanks to machine learning models that link search search behaviors to content preferences. The full version of this episode if available at https://www.marketecture.tv/programs/captify-mike-welch-amelia-waddington .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.

Adam Heimlich from Chalice.ai tries to convince Ari that he should have invested in custom algos. We also pour one out for the legendary Sizmek. Elliott Easterling from BonBon tries to Justify His Existence.Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

BrightLine offers interactive and shoppable ad formats to large media companies like NBC Universal and Disney.For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/bright-line-robert-aksman .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.

LightShed's Rich Greenfield talks WGA strike, Charter-Disney, antitrust, and more. Also Justify Your Existence with Octane11.Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.

ActionIQ is a customer data platform with a focus on data activation and orchestration.For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/action-iq-tasso-argyros .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.

Ari and Eric are joined by reporter Ryan Barwick from Morning Brew to discuss Google, privacy, Twitter/X going programmatic, the Instacart IPO, and much, much more.Plus Justify Your Existence with Openads.aiVisit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.