Pinterest - A look at its evolving ad platform and user trends
Pinterest’s “inspiration platform” has proven surprisingly durable. Launched in 2009, it has found a dedicated install base among Gen X, Millennial and Gen Z users who use it to express themselves and keep track of desired purchases. It’s great for marketers too, who like its fusion of search, social and commerce features. In our interview, Julie Towns, VP product marketing and operations, gives an overview of Pinterest’s ad formats, data integrations and measurement capabilities. She also talks about recent innovations in areas like shoppable ads, deep linking and AI. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2023 Marketecture Media, Inc.