Coming up with your business niche can seem like a daunting task. But your business niche, at its core, is simply who you help and how you help them. When you frame it this way, you clear away confusion and can zero in on identifying the problem you solve. From there, your prospective clients and how you’ll help them come into focus as well.
Welcome back to my brand new podcast, Introverts Thriving In Business. I’m your host, Sally Miller. As you enjoy this second episode, I encourage you to evaluate where you currently are in clarifying your business idea, and how to choose a path if you’re stuck. I give you my steps for choosing a business niche and share how I continually encourage myself whenever doubts creep in.