I see business as a series of experiments. I do this for two reasons…
First, experiments help you get better at what you do. When you’re constantly improving, your business results will always be trending in the direction you want. Success becomes inevitable
Second, experiments are fun. Viewing your business as a series of experiments reminds you not to take things too seriously. It’s easier to let go of any heaviness and instead grow your business in a way that feels good.
However, many people don’t know how to execute an effective test. They focus on what steps to take but overlook the other three components of an experiment.
So, on this week’s episode I discuss how to run better experiments in business.
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