Growing First Party Data With Contesting

Digital Marketing ROWhy?

Aug 10 2023 • 20 mins

One of the best ways to gather valuable first-party data is through contests — but it's not just collecting the data that matters. It's also what you do with it! Ryan Williams, Director of Content Fulfillment at FDS, joins Shannon Allen to discuss how businesses can use contesting to grow their first-party data, find qualified leads and drive revenue.

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