You want to be on TV...so are you ready for it? In this debut episode of Lights Camera Expert: Unleash Your Expertise, hosts Paula Rizzo and Terri Trespicio interview PR maven, founder of HARO, entrepreneur and investor Peter Shankman to find out what it takes to crack the media code and crush it on air--not just once, but hundreds of times. Plus, insights into what the media wants, and why it's looking for you.