Middle Earth - China’s cultural industry podcast

The World of Chinese

Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.

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TV & FilmTV & Film

Episodes

#92 How writers, bookstore owners, and printers survive in China’s publishing industry (Publishing industry - part 1)
Sep 22 2023
#92 How writers, bookstore owners, and printers survive in China’s publishing industry (Publishing industry - part 1)
Send us a Text Message.China’s book market is the second largest in the world, with people reading around 6 billion books a year. But how easy is it for small publishers, bookstores, and writers to get a piece of this pie? And how are digital alternatives to physical books impacting writers and small businesses and writers? Featuring- Chen Qiufan (陈楸帆): Writer & Futurist- Liu Jue: TWOC – Managing editor- Li Suwan (李苏皖): Maziren Bookstore (码字人书店) - OwnerTo go further- Middle Earth episode #95 Chinese Web Novels: The Hidden Golden Goose? - Middle Earth episode #91 How to Publish a Magazine for 100 Issues- Middle Earth episode #25 How to publish a book in China- "The Dark Room Problem" short story written by Chen Qiufan (陈楸帆) and published by The World of Chinese Magazine- How China’s Small-Town Bookstores Innovate to Survive, article by by The World of Chinese Magazine- Bookish Dreams: The fantasy of owning an independent bookstore lingers for China’s idealists, article by by The World of Chinese MagazineMiddle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! Chinese speaker? Follow our Bilibili account 阿拉丁_说电影With thanks to Sean Calvo for music support. The World of Chinese MagazineA magazine about Chinese society, culture, history, arts, language, and more.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
#86 Surviving the cutthroat world of e-commerce in China, with Dr Lin Zhang author of "The Labor of Reinvention"
May 8 2023
#86 Surviving the cutthroat world of e-commerce in China, with Dr Lin Zhang author of "The Labor of Reinvention"
Send us a Text Message.For a decade or more, rural Chinese have been setting up online stores in their homes, hoping to make a living through e-commerce rather than factory work or farming. But any easy money there was in online selling is beginning to dry up. Village neighbors have been pitted against each other in competition for customers, unscrupulous merchants copy products and images from competitors with impunity, while rural residents also struggle to keep up with evolving trends like livestreaming. For over 10 years Dr Lin Zhang followed several of these rural entrepreneurs and their families, culminating in her latest book The Labor of Reinvention - Entrepreneurship in the New Chinese Digital Economy.Featuring- Dr Lin Zhang : University of New Hampshire Professor, author of The Labor of Reinvention - Entrepreneurship in the New Chinese Digital EconomyWhere to buy the book -  The Labor of Reinvention, published by Columbia University Presshttps://cup.columbia.edu/book/the-labor-of-reinvention/9780231551298 To go further- Middle Earth episode #01 How to be internet famous in China (Part 1 of "China's internet and creation") - Middle Earth episode #29 Online KOL marketing in China Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! Chinese speaker? Follow our Bilibili account 阿拉丁_说电影With thanks to Sean Calvo for music support.
#85 How “patriotic influencers” gain millions of fans in China
Apr 22 2023
#85 How “patriotic influencers” gain millions of fans in China
Send us a Text Message.As China becomes more assertive on the global stage with its diplomacy and state media, “patriotic KOLs” have appeared on domestic Chinese social media platforms, influencing the political opinions of their millions of fans. But how do KOLs craft their message to be successful, and who’s paying their bills?Featuring- Fang Kecheng : The Chinese University of Hong Kong - Assistant Professor- Miro Li : Double V. Consulting - Founder To go further- Middle Earth episode #50 Xiaohongshu : Marrying content and e-commerce- Nikkei Asia's article : China’s online nationalist army- 孤烟暮蝉 (Guyanmuchan ) on Weibo- 心医林霖 (xīnyīlínlín) on Bilibili- 周小平 (Zhou Xiaoping), WeChat ID : 平局- 占豪 (Zhan Hao), WeChat ID : 占豪- 北美留学生观察, WeChat ID : 北美留学生观察 Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! Chinese speaker? Follow our Bilibili account 阿拉丁_说电影With thanks to Wen Jiayin for production assistance, episode's picture by maono闪克 and Sean Calvo for music support. The World of Chinese MagazineA magazine about Chinese society, culture, history, arts, language, and more.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.