Matt Handal is a specialist in contracts, helping firms of all kinds write winning contracts on projects ranging from $500,000 to $2 billion. In 2009, he started his own agency, Help Everybody Everyday, which offers both proposal services as well as instructional content. Concurrently, he continues to work as a Business Development Manager at Trauner Consulting Services, Inc., where he’s worked for more than 18 years.

Matt is best known for his book Proposal Development Secrets, which shares his insight for proposal development. His background in marketing for industrial companies gives him a unique and thorough perspective that he uses in his contract work.

In this episode:

What makes a winning proposal?

Many firms don’t have a solid answer for the question. While marketing and business are common fields with plenty of education, there’s little focus done on the writing of proposals. However, that small component is becoming more important by the day. For construction companies and law firms alike, creating a nuanced and favorable proposal can rake in incredible profits.

Matt Handal has dedicated his career to writing these proposals and teaching others how to do it. He’s submitted work in almost every state, and with 20 years of experience, he’s more than qualified to answer that initial question.

In this episode of the Spill the Ink! podcast, Michelle Calcote King interviews Matt Handal, the Founder of Help Everybody Everyday, to talk about the secrets behind writing a winning proposal. They start by discussing what most people miss and the small changes they can make to improve. Then they break down the details such as non-technical people writing technical proposals, the newest trends and using data to your advantage.