In todays' episode, the teacher becomes the student!
Listen along as Adriane willingly takes the hot seat by turning the tables and inviting Steve - a curriculum-design expert - to review her latest 12-month program, Sustainable Growth Lab. Steve walks Adriane through his method for curriculum mapping and creates a spreadsheet in real time that assesses her most robust course to date.
In short - it's course-building GOLD.
Quick overview of what we cover:
- The 5 columns that belong on a curriculum mapping spreadsheet
- The tools that can tell you if your content is truly engaging your learners (or not!)
- How to weave macro and micro outcomes into your course mapping
- The best ways to get your learners to demonstrate knowledge gained
- Why it's important to go beyond what you want your learner to know and do, to what you want them to feel at the conclusion of your course
- Why "free-range chicken" learners are the least engaged
- Steve's persuasive argument for locking down content
- Why your price point should not dictate the amount of support you give your learners
- How to hold your learners accountable with kindness
- The secret weapon Adriane employed in her last program that blew Steve away with its cleverness
CHECK OUT STEVE + ADRIANE'S PROJECT:
LISTEN TO MORE EPISODES WITH STEVE:
- Episode 45, How Bro Marketers Have Destroyed Digital Learning
- Episode 55, Marketing With Integrity in a Post-Bropocalypse World
- Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
- Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2
- Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
- Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
- Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
- Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
- Make More Money + Sales with your Established Course or Coaching: Episode 76, part 1; Episode 78, part 2; Episode 80, part 3
RESOURCES:
- Click here to join Adriane’s $7 Marketing Strategy Membership
- Click here to get on the waitlist for Sustainable Growt
Connect with Adriane:
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