Leads To Growth

Leads to Growth with NASP

The National Association for Sales Professionals podcast, Leads to Growth, provides in-depth interviews and discussions sharing the best sales training techniques, sales, and prospecting skills, as well as influence and communication skills to take your professional sales career to the next level! Join Chris McCoy as he creates engaging conversations with the sales industry's top talent. read less
BusinessBusiness
EducationEducation
EntrepreneurshipEntrepreneurship
Self-ImprovementSelf-Improvement

Episodes

The Art of Differentiation: Reclaiming the Human Touch in Sales with Patrick Kagan
Jun 14 2023
The Art of Differentiation: Reclaiming the Human Touch in Sales with Patrick Kagan
Do you ever feel like sales has lost its human touch? Don't miss our enlightening conversation with internationally renowned podcast host, business coach, and author Patrick Kagan, who sheds light on this issue. We discuss his insights on how sales has become robotic and the importance of finding and maintaining our unique selling propositions to differentiate ourselves from the competition. Patrick also shares valuable information about the training offered by the National Association of Sales Professionals and why differentiation is both the number one most important skill and the most neglected in professional development.Together, we explore the power of practicing consistency, commitment, and patience to make differentiation a standard in our sales approach. We dive into the world of proper intent and how it can help us make the right decisions, and how using hate and fear as motivators can fuel our growth. Additionally, we discuss the importance of introspection and Peter Drucker's quote, "What you measure, you can improve." This episode is filled with actionable advice and valuable insights on becoming a standout sales professional through the art of differentiation, so tune in and discover the secret sauce to separate yourself from the competition!For more content like this, join the National Association of Sales Professionals for Free Today! Click HereGet your ideal Seller Style with our free Seller Style Assessment Now HERE!Facebook. LinkedIn. Instagram.
From Boring to Hilarious: How to Add Laughter to Your Presentations
May 30 2023
From Boring to Hilarious: How to Add Laughter to Your Presentations
In this episode of the "Leads to Growth" podcast, host Chris McCoy speaks with Don Colliver, a teacher of public speaking courses and an expert in improv clown and sketch comedy. Don shares his experience and tips on how to add humor to presentations while maintaining professionalism and authenticity. He emphasizes the importance of authenticity and vulnerability in connecting with an audience and suggests using personal stories and engaging in activities to build rapport and increase engagement. Don also shares an exercise that can help build awareness and audience engagement. Chris and Don agree that awareness is everything and encourage listeners to engage in Don's practice routine for presentations.Time Stamp:How Don Colliver got started [00:01:11]Don shares his journey from being a television producer to becoming a host clown of a show for Blue Man Group and how he brings his comedic skills to Fortune 500 companies.Using pattern interruption in comedy [00:03:18]Don explains how pattern interruption is the foundation of comedy and how it can be used to engage and connect with an audience, especially in trade shows.Adding humor to presentations [00:05:10]Don advises on how to add humor to presentations without compromising professionalism and authenticity, including making fun of oneself and using the rule of three to create a pattern and break it.Clown Presence [00:09:27]Don Collier explains the concept of clown presence in public speaking, which involves being authentic and vulnerable while engaging with the audience.Engaging the Audience [00:10:39]Don shares tips on how to engage the audience during virtual presentations, including acknowledging specific individuals, telling personal stories, and using activities.Low-Stakes Practice [00:17:46]Don suggests low-stakes practice as a way to overcome nervousness in public speaking, such as delivering short presentations in Toastmasters or at work.Awareness is Key [00:19:19]Chris and Don discuss the importance of awareness in public speaking, including how to control physiology, attitude, and focus.Feeling the Vibe of the Room [00:22:39]For more content like this, join the National Association of Sales Professionals for Free Today! Click HereGet your ideal Seller Style with our free Seller Style Assessment Now HERE!Facebook. LinkedIn. Instagram.
Conquer Your Fears with a Confident Mindset || Stacey Hall
Nov 10 2022
Conquer Your Fears with a Confident Mindset || Stacey Hall
Welcome to the 53rd episode of the Leads to Growth podcast, the show where we share hot, juicy, and actionable tips to take your skills to the next level!Today’s guest is Stacey Hall, Author of 3 #1 Global Best-Sellers. And she really blew our mind with the amount of information she shared on—Is Your Comfort Zone Really The Best Place To Sell From?What you can expect from this episode…The Misconception of Your Comfort ZoneUnderstand the Formula of Like, Trust and RespectWhy Conversation Win over PresentationsYou’d Regret missing these actionable tips, Timestamps!Show Introduction [0:02]What’s identifying from internal place means and how it can help you push beyond limits [04:47]4 Laws of Focus [10:33]Why you should stop giving sales presentations instead…[15:56]How you can get your hands on a premium training on 8 steps to sales [19:39]A beautiful take on comfort zone and quiet quitting [27:24]Outro [36:55]What do you think of this episode? We would love to hear your thoughts on this episode, so please leave a comment below.If you’re interested in exploring how you can improve your sales techniques, you’d love taking those really detailed quick assessment: https://www.nasp.com/the-growth-quotient/For more content like this, join the National Association of Sales Professionals for Free Today! Click HereGet your ideal Seller Style with our free Seller Style Assessment Now HERE!Facebook. LinkedIn. Instagram.
Maximize Sales with Data || Steffen Hedebrandt
Oct 12 2022
Maximize Sales with Data || Steffen Hedebrandt
Do you know what revenue attribution means? No worries. If you don’t know, just listen to us and 2X your chances to close a deal.So, revenue attribution—is a method that connects different data sets to determine exactly which forms of marketing are resulting in revenue. Sounds good!But do you exactly know how it’s different from traditional conversion tracking…B2B businesses have a complex selling process. The sales process takes months, has higher ticket values, has sophisticated pathways, and involves multiple decision-makers. Clearly, traditional conversion tracking alone won’t cut it. Therefore, we need marketing and revenue attribution.And this revenue attribution model is so powerful that it directly impacts user experience.You know user experience is the ‘KING’ for improving conversions.Curious about how revenue attribution can impact user experience…1. By identifying high-value points—By identifying which touchpoints contribute the most to your customer journey, you can focus your resources on making these points as user-friendly and accessible as possible.2. Modifying Sales Path—You can use attribution modeling to identify your longest and shortest pathways to a sale.Not only this, the revenue attribution model helps sales and marketing teams to collaborate and create massive results for the company.You already know that when sales and marketing teams work together (it’s a lethal combo) and your chances of closing your deals just doubles.Wanna learn more about the revenue attribution model…Steffen Hedebrandt, Co-founder/CMO of Dreamdata.io, spills the beans and reveals all his secrets on how the revenue attribution model works and doubles your chances of closing a deal.You can pick his brain by listening to this amazing podcast episode.Download now and listen to the secrets of the revenue attribution model.For more content like this, join the National Association of Sales Professionals for Free Today! Click HereGet your ideal Seller Style with our free Seller Style Assessment Now HERE!Facebook. LinkedIn. Instagram.
Storytelling for Sales Mastery with David Hutchens:  coaching for leaders
Sep 29 2022
Storytelling for Sales Mastery with David Hutchens: coaching for leaders
How do you convince people to buy from you?Since birth, stories have been embedded in us through books📚, grandparents, cartoons,🎦 TV Shows🎥, etc. With this in mind,  we interpret the world the same way. We tend to create stories from our own life experiences or from what we hear from others. Human minds remember, connect bits and pieces of experience into a story, and understand. Stories are how we remember. Storytelling sets vibrant brands apart from simple businesses. Storytelling is an art that needs creativity, vision, skill, and practice. It’s not something that you can ace in one sitting or after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? In this episode, we are delighted to have David Hutchens of Coaching For Leaders teach us about storytelling. We discuss:🏮The difference between novel, continuity, and transition Stories🏮Novel: Narrative prose is meant to entertain and tell a storyFact is, you're probably telling yourself a story right now😀, and hopefully, it's a tale about how to incorporate storytelling into your Sales strategy☺️.This episode will help you understand the value of stories, types, and how to tell them in ways that demand attention. Grab your headphones🎧 and take notes📒.For more content like this, join the National Association of Sales Professionals for Free Today! Click HereGet your ideal Seller Style with our free Seller Style Assessment Now HERE!Facebook. LinkedIn. Instagram.