Behind the Numbers: an eMarketer Podcast

eMarketer

How is the internet changing our lives? The Behind the Numbers daily news podcast from Insider Intelligence helps listeners make sense of the ever-changing worlds of digital media, commerce, advertising and technology. We keep you up to date, provide thought provoking analysis and have a little fun along the way. read less

Reimagining Retail: Shoptalk 2023—Livestream Shopping, Generative AI, and The Fulfillment Experience | Mar 29, 2023
2d ago
Reimagining Retail: Shoptalk 2023—Livestream Shopping, Generative AI, and The Fulfillment Experience | Mar 29, 2023
On today's episode, we're at Shoptalk 2023 discussing why influencers might be the key to unlocking livestream shopping, what folks on the floor are saying about generative AI in retail, and how one company plans to redefine the fulfillment experience. In our new "From the Shop Floor" segment, we bring you the best bits from the most interesting retail events. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and chief content officer Zia Daniell Wigder, live from this year's Shoptalk event.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-shoptalk-2023-livestream-shopping-generative-ai-fulfillment-experience   © 2023 Insider Intelligence    Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.         “3/22/23-4/12/2023 EMAIL CONTEST” Eligibility: The contest is open to all individuals who are 18 years of age or older, reside in the United States, and where this contest is legally permissible.How to Enter: To enter, email be one (1) winner each week, with four (4) winners in total.  No more than one entry per person, per week’s contest, is permitted.Prize: The prize for the contest is a "Reimagining Retail" branded duffel bag.Winner Notification: The winner will be announced on the podcast following the contest and will be notified by email within 24 hours of the podcast airing.Prize Claim: The winner will have 48 hours to claim their prize by responding to the winner notification email with their name, address, and phone number. If the winner does not respond within 48 hours, a new winner will be selected.Disqualification: Any entry that is incomplete, illegible, or contains inaccurate information will be disqualified.Publicity Release: By entering the contest, the winner agrees to allow the contest organizer to use their name and likeness for promotional purposes without additional compensation.Disclaimer: The contest organizer is not responsible for any technical malfunctions or errors that may occur during the contest.Privacy: The contest organizer will not share or sell any personal information collected during the contest.Modification: The contest organizer reserves the right to modify or cancel the contest at any time for any reason.Legal: The contest is void where prohibited by law and is subject to all applicable federal, state, and local laws and regulations.  NO PURCHASE REQUIRED TO ENTER OR WIN.  For a detailed set of contest rules email podcast@emarketer.com.
Reimagining Retail: What are folks looking for from livestream shopping, and who’s doing it well? | Mar 22, 2023
Mar 22 2023
Reimagining Retail: What are folks looking for from livestream shopping, and who’s doing it well? | Mar 22, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why livestream shopping hasn't caught on in the US and the UK the same way it has in China, what TikTok is doing to make the US’s launch more successful than the UK's, and what shoppers are looking for from a livestream. Then for "Pop-Up Rankings," we rank the top four brands that have done livestream shopping well. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-reimagining-retail-what-folks-looking-livestream-shopping-who-s-doing-well   © 2023 Insider Intelligence    Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.     “3/22/23-4/12/2023 EMAIL CONTEST” Eligibility: The contest is open to all individuals who are 18 years of age or older, reside in the United States, and where this contest is legally permissible.How to Enter: To enter, email be one (1) winner each week, with four (4) winners in total.  No more than one entry per person, per week’s contest, is permitted.Prize: The prize for the contest is a "Reimagining Retail" branded duffel bag.Winner Notification: The winner will be announced on the podcast following the contest and will be notified by email within 24 hours of the podcast airing.Prize Claim: The winner will have 48 hours to claim their prize by responding to the winner notification email with their name, address, and phone number. If the winner does not respond within 48 hours, a new winner will be selected.Disqualification: Any entry that is incomplete, illegible, or contains inaccurate information will be disqualified.Publicity Release: By entering the contest, the winner agrees to allow the contest organizer to use their name and likeness for promotional purposes without additional compensation.Disclaimer: The contest organizer is not responsible for any technical malfunctions or errors that may occur during the contest.Privacy: The contest organizer will not share or sell any personal information collected during the contest.Modification: The contest organizer reserves the right to modify or cancel the contest at any time for any reason.Legal: The contest is void where prohibited by law and is subject to all applicable federal, state, and local laws and regulations.  NO PURCHASE REQUIRED TO ENTER OR WIN.  For a detailed set of contest rules email podcast@emarketer.com.
The Weekly Listen: Consumers’ Breaking Point, Women Cast in Domestic Roles In Ads, and Is Same-Day Delivery Fast Enough? | Mar 17, 2023
Mar 17 2023
The Weekly Listen: Consumers’ Breaking Point, Women Cast in Domestic Roles In Ads, and Is Same-Day Delivery Fast Enough? | Mar 17, 2023
On today's episode, we discuss how close consumers are to reaching their breaking point, what consumers actually want from companies when shopping online, whether same-day delivery is fast enough, why ads are starting to depict women in domestic roles more frequently again, Subway's plans for an electric car charging "oasis," facts about weddings today, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Evelyn Mitchell.   Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcast-weekly-listen-consumers-breaking-point-women-cast-domestic-roles-ads-same-day-delivery?_ga=2.66762798.1653279008.1678839383-175926949.1671072240&_gl=1*1jdmewm*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY3OTA3MTk2MS40OC4wLjE2NzkwNzE5NjEuMC4wLjA.   © 2023 Insider Intelligence    Analyze, engage, and influence your audience with Meltwater’s data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.
Reimagining Retail: The Latest Retailer Earnings Checkup, and The Best and Most Concerning Performance Awards | Mar 15, 2023
Mar 15 2023
Reimagining Retail: The Latest Retailer Earnings Checkup, and The Best and Most Concerning Performance Awards | Mar 15, 2023
On today's episode, in our "Retail Me This, Retail Me That" segment, we talk about what the leading retailers' Q4 performances tell us about the state of retail. Then for "Pop-Up Rankings: Earnings Awards Edition," we rank the two best and the two most concerning retailer performances of late. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.   Visit the link below and use the code "eMarketer" to register for the CommerceNext Ecommerce Growth Show on June 20-21 in New York City: https://commercenext.com/conference?utm_source=eMarketer&utm_medium=podcast       Follow us on Instagram at: https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://content-na1.emarketer.com/podcdast-reimagining-retail-latest-retailer-earnings-checkup-best-most-concerning-performance-awards   © 2023 Insider Intelligence    Reach more than 100 million shoppers with Ibotta’s network of retailers, publishers, and owned digital properties. The Ibotta Performance Network delivers unprecedented scale with performance marketing efficiency. Introducing the era of Rewards as a Service - promotions will never be the same. Click here to learn more.