"Hustle and Get Traction" with Roy Pereira of Unified API

What The Tech?

Mar 20 2024 • 27 mins

Today I’m thrilled to welcome to the show self-proclaimed serial entrepreneur and Techstar Roy Pereira.

Roy is currently the CEO of Unified, the integrations-as-a-Service platform for B2B SaaS companies. With their Unified APIs, developers can integrate just once to add multiple software systems to their products from categories like HR, ATS, CRM and Authentication. Their solution has transformed what used to take several months into an afternoon project, helping SaaS companies swiftly and securely scale their integrations.

It should go without saying, but those time savings and value adds can be a gamechanger for emergent SaaS products as they look to make their mark, achieve new market potential and drive more revenue.

But along with steering the innovation over at Unified, Roy has been a positive presence in the Toronto and broader Canadian tech scene for a while now, with more than a decade of pushing the envelope in the Advertising, Security, Networking, and of course Software industries.

I’m thrilled to hear what’s in store for Unified, how Roy got into the startup scene in the first place, and his take on the current state of the tech ecosystem.

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Intro and Outro music provided by Dennis Ma whose mixes you can find on Soundcloud at DJ DennyDex.