Stories and Strategies for Public Relations

Stories and Strategies

Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Is it any wonder communication has become a thriving profession? Those who succeed have the ability to persuade through public relations, government relations, media relations, crisis management, stakeholder engagement, marketing strategy, advertising, through all things strategic communications. They will create the websites and social media campaigns that influence us and the podcasts we remember. Doug Downs hosts this podcast about PR for those who do the work and those who hire the comms pros.

Four Tips for New PR Grads
Jun 26 2022
Four Tips for New PR Grads
So, you’re graduating with a Communications or Marketing degree? Congratulations. It’s a growing industry and there are plenty of opportunities.The US Bureau of Labor Statistics forecasts employment of PR specialists to grow 11 percent from 2020 to 2030 with 29,000 new jobs every year.One Canadian study (McGill University in Montreal) predicts more than 36,000 job openings to become available in the PR Industry in Canada by 2026.In general, a PR pro is responsible for managing the relationship between an organization and its various audiences, including stakeholders, investors, the media, the government, and the general public. Each audience has different needs and an organization’s objectives with regards to each audience differ. So PR pros are tasked with creating and implementing communication strategies to:Provide informationManage the organization or individual’s reputationPositively influence public opinionEffectively respond to crisesComply with government enforced transparency laws and regulationsIf you’re graduating now and entering the workforce, it’s an exciting time – with new technologies daily but accompanied by ever escalating audience expectations for engagement and openness.In this episode, Communications Vet Michelle Garrett offers her thoughts for those starting out to help them navigate the inevitable bumpy roads and choppy waters. Guest: Michelle GarrettEmail michelle@michellegarrett.comWebsite Follow Michelle on Twitter @PRisUs Listen to Michelle’s other episodes on Stories and StrategiesSnake Oil on Apple Podcasts – on SpotifyPR Trends on Apple Podcasts – on SpotifyRead Michelle's article in Muck Rack on this topic PR AssociationsThe Canadian Public Relations SocietyThe Canadian Association of Communicators in Education The Chartered Institute of Public RelationsThe Global Alliance for Public Relations and Communication ManagementThe International Communications Consultancy OrganisationThe Institute for Public RelationsThe International Association of Business CommunicatorsThe Public Relations and Communications AssociationThe Public Relations Institute of AustraliaThe Public Relations Society of AmericaThe Public Relations Society of IndiaWomen in PRDo you want to podcast? Book a meeting with Doug Downs to talk about it.Email Doug directly doug@storiesandstrategies.ca Follow us on:LinkedInTwitterInstagram" rel="nofollow">
How Executives Use Social Media to Lead
Jun 12 2022
How Executives Use Social Media to Lead
A new survey by Brunswick Group makes it clear executive leaders today are not only expected to be online, but to be active and connected. 2,800 readers of financial publications and 3,600 employees in large companies were surveyed worldwide and in-depth interviews were conducted with more than a dozen leaders and their teams at various companies.82% of employees said it’s important for business leaders to use social media to communicate about the company’s mission, vision, values86% of financial publication readers felt leaders should be onlineBy a four to one ratio, employees would rather work for a CEO who uses social media than one who does notLink to the StudyGuest: Craig Mullaney, Partner Brunswick GroupCraig Mullaney is a Brunswick partner in Washington, DC. Craig advises clients on a broad range of critical issues, with a specialist focus on leadership communications and US-Japan cross-border issues.  He is one of the leading authorities on executives’ use of digital media and pioneered Brunswick Group’s Connected Leadership research. He joined Brunswick from Facebook where he led strategic partnerships and founded Facebook’s Global Executive Program. Craig has provided strategic counsel to leaders ranging from former heads of state and Fortune 50 CEOs to presidents of major charitable foundations, scientific luminaries, and numerous TED speakers.  He is a New York Times bestselling author, and a decorated Army combat veteran. Salutatorian / BS, History at United States Military Academy at West PointRhodes Scholar / MSt. / MSc. Diplomatic History / Economic History at University of Oxford. Follow Craig on Twitter @craigmmullaney and on LinkedInCraig’s New York Times Bestseller “The Unforgiving Minute, a Soldier’s Education” Connect with Stories and Strategies on Twitter @stories_strats. We follow back.Let’s talk about the podcast idea doug@storiesandstrategies.ca
Making Communications More Accessible
May 1 2022
Making Communications More Accessible
This Spring the PRCA (Public Relations and Communications Association) updated its Guidelines for Accessible Communications. They provide more detail on video and animated graphics, thoughtful use of language and representation, and hosting of physical and virtual events.We talk about making our processes and materials more accessible and at times we even take steps on a specific project to make sure they are. But accessibility is seldom a core value that is delivered on. And yet the numbers of people impacted are staggering globally:Over 400 million people have severe hearing lossNearly 300 million people are visually impairedNearly 200 million people have cognitive disabilityPeople with disabilities make up 15% of the World’s populationPeople with disabilities control nearly $13 Trillion worth of buying powerUnderstanding the importance of accessible communications will force us as communications professionals to pay greater attention to engaging people with disabilities in our processes and materials. And accessible communication benefits all audiences, making information clear, direct, and easy to understand.Guest: George Coleman, CEO, Current GlobalLink to Current Global’s Making communications accessible by designLink to the PRCA Accessible Communications GuidelinesGeorge loves telling stories. Big, tall or short. He’s been doing it for more than 25 years for some of the world’s most iconic brands. He started his career as an electronics engineer, but craved a more creative canvas, and made the leap into marketing communications. Following a stint at the BBC, he joined his first PR agency and the rest, as they say, is LinkedIn profile history.He founded Interpublic Group agency Creation in 2011 and served as global president, before teaming up with Current Marketing to form Current Global in 2019.Outside of work he’s often found in his vegetable patch or brewing beer. He’s also a film fanatic, collects original cinema posters and has a cat called Butch Cassidy and a dog called Sundance. Email George: gcoleman@currentglobal.comConnect with George on Twitter @theprmonkey Connect with Stories and Strategies on Twitter @stories_strats. We follow back.