How to Market Your Business On Social Media | Omnipresence Strategy

Jun 9 2023 • 19 mins

The marketing process can be really tricky if you're not sure what to do. But you know that posting videos on all your social media accounts will work, right? To increase your business's visibility, you don't need to spend thousands of dollars on Google ads in order to create this content.
In today's podcast, I'm going to explain how to begin this task if you are not sure where to begin. These tricks took me a lot of time and money to learn, and now I'm passing them on to you. Since I've mastered all of this. Here's your chance to do the same.

Let me give you the basics right now. However, if you want to learn the best strategies, you can enroll in the Social Media Explosion Course, which comes bundled with the Entrepreneur Bundle for a very low price. Give it some thought and let me know. Feel free to send me a message if you are interested. I hope you enjoy today's show.

"Omnipresence is where you can be everywhere at once"

- Keith Kalfas.

Today’s topic:

1:55 “I've learned out of pulling my hair out and trying to do it all myself how you can actually build a small team of virtual assistants around you for an incredibly low cost.”

The idea of hiring one person to do everything for you will not work. Because he or she might be good at one thing but not at everything. Therefore, it is better to have a specialist handle each task in order to avoid messes.

3:18 - “There's fiverr.com. I know you've heard of that. But you ain't heard of it like this. There's upwork.com. There are all these different freelance websites.”

You can hire a virtual assistant from these freelancing platforms. There are people who can do these tasks at very low costs. Find a specialist who is an expert in each area.

4:47 - “You create one great piece of content per month.”

Creating the monthly content that you need to upload does not require much effort. The only thing you need to do is create one great piece of content per month. The goal is not just about creating content, so listen to Keith for some additional advice. There should also be a bit of work on this.

9:10 - “Send it to an article writer. The article writer writes the article on your website, like the blog plugin or something, and you get the blog. And then, when the blog is done, you send it to another virtual assistant, a va, whose job is to repurpose content.”

Getting noticed can be achieved through a blog. As a bonus, you'll be more visible when you repurpose it.

12:09 - “I want you to book 24 or 48 hours with the studio person or somebody who's got a dope camera and maybe some lighting and good audio. And then I want you to script and write out and plan.”

In the absence of a recording space. Booking a studio or room where you can record this stuff would be a good idea. For a small amount, you can buy a green screen and have the video editor edit it for you. This will ensure your content looks professional, regardless of whether you are on a job site or not.

15:02 - “When a customer goes to your website, and they see professional videos, and then they go bounce around on Facebook, and maybe they check to see because you have an Instagram link and everything is cohesive and looks well, it looks professional”

The advantage of creating your own content is that you can control the quality. This proves that you are the best candidate for the job. It is the best marketing strategy you could use for your business.

Key Takeaways:

"Omnipresent means you're on all social media platforms all the time. But you're not doing you have a virtual assistant posting it all for you."

"You tell a story about the job site, a case study testimonial video, for instance."

"If you could take that one video and get a hit, maybe only one out of eight of those videos would become a hit. You can put that thing on the front of your website, and it'll sit there for two-three years and will sell your work."

Connect with Keith

Facebook: https://www.facebook.com/thelandscapingemployeetrap
Instagram: https://www.instagram.com/keithkalfas/
YouTube: https://www.youtube.com/@keith-kalfas
Website: https://www.keithkalfas.com/