PODCAST

Selling the Couch

Melvin Varghese, PhD

With over 1.3 million downloads, Selling the Couch is the #1 podcast for mental health private practitioners. Psychologist Melvin Varghese interviews successful therapists about how they've built their therapy practices + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts. You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income." Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team. What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey. The best way to get started is to check out https://sellingthecouch.com/start. =)

310: Creating an Online Course for Parents
I’m the fortunate podcast host with two guests today, which is a first for me! They are long-time friends of mine from grad school who have taken a unique idea and brought it to fruition in starting their company and launching their first online course. If you’re anything like me, you’ll want to hear all about it, so join us to hear their story! Our Featured Guests Jordana Mortimer, PhD Erin Avirett, PhD Jordana Mortimer and Erin Avirett are both child neuropsychologists with independent private practices. They have been friends for 15 years since their days in grad school, and they always had the idea to start a business together. Even though they live in different cities in Texas (Jordana in Fort Worth/Erin in Amarillo), they made things happen this year in starting their company, Mind and Child. In addition, they developed and launched their first online course, Parenting 101, for parents with kiddos under the age of twelve. The course takes their experiential parenting lessons and merges it with solid research and data. In this session, Jordana and Erin share how this business idea originated, how they approached marketing, and how they are handling the practical challenges of working together. Even though close friends don’t always make good business partners, they share with us how they are navigating that intersection and overcoming the odds to make it work well for their families.   Mind and Childhttps://www.mindandchild.com/ ( Website) Erin’s practicehttps://www.erinavirettphd.com/ ( Website) Jordana’s practicehttp://www.brainstormlearningllc.com ( Website) You’ll Learn: How Jordana and Erin first developed the idea for Mind and Child with the overall goal to help parents and families on a larger scale  How their roles as testing psychologists helped Jordana and Erin to follow through on their dream of starting a business together The hardest parts of creating their online course How they promoted the course with social media, blogs, and ads How the course feels genuine and authentic with their mission and purpose Why they consulted with advertising experts to know which social media platforms were best for marketing their course How they have navigated challenges with marketing their business but setting boundaries to protect family time How Jordana and Erin coordinate their social media interactions by alternating weeks to handle posts and engagements Why Jordana and Erin hired a friend’s video production company to film their course, which was more complicated than they had envisioned Specifics of the filming process, set design, using a teleprompter, speaking succinctly, etc.  Why being close friends and business partners has been beneficial in every way without any real hardships or friendship-threatening challenges for Jordana and Erin A few details about their website, course, and private practices Mentioned in this episode: Ready to create your own course? Download the FREE Online Course Guide! Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today! https://selling-the-couch.captivate.fm/onlinecourseguide (Online Course Guide )
Yesterday
34 mins
309: 10 Lessons I've Learned as a Course Creator
Today’s solo episode is the first in a two-part series about the lessons I’ve learned as a course creator. I launched The Healthcasters course back in 2015, and it just passed the $300K revenue mark. Those results are far more than I could have ever imagined! Join me for today’s session where I’ll cover the first five of my ten lessons learned.  Lessons learned as a course creator: Decide between a skyscraper or a strip mall model for your online business. This concept comes from Nathan Barry, the CEO of ConvertKit. Find out more from his appearance on thehttps://www.creativeelements.fm/nathan-barry/ ( Creative Elements podcast) hosted by Jay Clouse.  A strip mall model offers multiple products that diversity your income, while a skyscraper model features a single, scalable flagship product. I started STC with a strip mall model, but I’ve decided to move to a skyscraper model and use my mastermind as my single product. Focus on one marketing channel instead of jumping around to several.  Find the sweet spot where you enjoy hanging out and where your ideal audience can be found.  Check outhttps://www.edisonresearch.com/the-infinite-dial/ ( Infinite Dial) for free analytics on social media trends.  Think about going from a “rented audience” to an “owned audience” as you seek to build your email list. Less is more when it comes to course content.  Teach content that gives a concrete roadmap to help your students get from point A to point B. Be a niche of one.  I definitely didn’t do this very well in trying to reach too wide of a variety of healthcare providers with my first course. I know better now! Don’t stress over your gear initially. Start simple. I recommendhttps://www.loom.com/ ( Loom) for recording and the Rode VideoMic NTG, which is an affordable mic with quality sound.  You can save for future equipment upgrades by setting aside a small percentage of your income over time.  Mentioned in this episode: Ready to create your own course? Download the FREE Online Course Guide! Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today! https://selling-the-couch.captivate.fm/onlinecourseguide (Online Course Guide )
May 12 2022
24 mins
308: How Writing A Book Helped Grow My Practice
Today’s session is special because our guest is a friend and colleague from our internship days at Vanderbilt. He has accomplished many things in his career, one of which is co-authoring a book to grow his group practice. It is an innovative endeavor that definitely qualifies as “outside-the-box” thinking. Tom’s insight will be helpful if writing a book is in your future! Join us to learn more! Our Featured Guest: Tom McDonagh, PsyD Tom McDonagh is in group practice in San Francisco, where his work focuses on anxiety, stress, burnout, and other related issues that are common for many people. Tom went the traditional route to publish the book which he co-authored, 101 Ways to Conquer Teen Anxiety. In today’s session, he shares why he wrote the book as a co-author, along with the structure, format, and challenges of choosing that route. He also shares wisdom about the traditional publishing process as it relates to marketing a book. https://goodtherapysf.com/ (www.goodtherapysf.com) https://www.amazon.com/101-Ways-Conquer-Teen-Anxiety/dp/1612435637 (101 Ways to Conquer Teen Anxiety by Dr. Tom McDonagh and Jon Patrick Hatcher) You’ll Learn: Why Tom wanted to write a book as a creative way to get his message out How Tom and Jon Patrick Hatcher decided to team up and co-author this book together (after shelving their original idea for a “break-up” book aimed at men) How co-authoring brings an opportunity to give a different, complementary perspective to your ideas The basics of the traditional publishing process How Tom and Jon divided up the tasks to produce the content for the book in a week-by-week process What Tom would change about the publishing process in hindsight, and why he would choose to self-publish if he could go back Why Tom wishes they had been given more time for editing and rewriting  How Tom’s practice has been thriving with a virtual therapy format since the beginning of the pandemic, helping people deal with anxiety and feelings of disconnection
May 5 2022
27 mins
ENCORE: Creating An Epic Welcome Video,Bryan Nixon, MA, LPC
Today’s topic is very specific, but it’s one that makes a big difference in your private practice and has a meaningful impact on your clients. We are talking about creating an epic welcome video for your practice website. If making a welcome video isn’t part of your website already, don’t miss today’s episode about showing up authentically in ways that connect you to your clients. Our Featured Guest Bryan Nixon, MA, LPC Bryan Nixon is a group practice owner in Grand Rapids, Michigan. His welcome video on his website stands out in my mind as a beautiful and powerful example of what we’re bringing forward in today’s show. Bryan will break down the process of creating such a video, along with things a clinician might overlook when creating such a video. We will wrap up with helpful tips if creating an engaging welcome video is on your to-do list. https://www.mindfulcounselinggr.com/ (Website) You’ll Learn ●     How a video can bring intentionality to your sacred work of therapy in a visual experience ●     How Bryan identified the vibe he wanted to communicate about his practice ●     Why Bryan decided to feature an old, scarred dresser in his welcome video and the symbolism it presents to clients ●     What a client really wants to know about a therapist: Will you see me? Will you hear me? Will you connect with me? ●     Why Bryan felt the importance of “telling the story” through narration for his video ●     Three tips for creating an impactful welcome video: ○     Be willing to do your own work with authenticity before you think about a video ○     Connect to your purpose and your WHY in the world ○     Present your authenticity, but don’t be afraid to show your mistakes ●     Bryan’s continuing ed program, Relationally-Focused Psychodynamic Therapy ●     How restorative healing comes about as a result of the relationship between the client and the therapist Today’s Podcast Sponsor:https://www.tidemarkva.com/ (Tidemark VA Services) provides billing, credentialing, client scheduling, and social media management services to therapists in private practice. The owner, Brittany, is a group practice owner who knows the ins and outs of our field. Learn more about the services that Tidemark provides at https://sellingthecouch.com/tidemark (https://sellingthecouch.com/tidemark). Additional resources: Learn about Bryan’s two-year, post-grad program: http://www.theseattleschool.edu/ (The Seattle School)  https://matchframecreative.com/ (Match Frame Creative) (the company that created Bryan's video) RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases. MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):https://sellingthecouch.easywebinar.live/registration (Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream, 6-Figure Business)) https://sellingthecouch.easywebinar.live/registration-3 (How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)) MY FREE GUIDES: https://sellingthecouch.com/podcastingguide (Start your Podcast: The QuickStart Guide) https://sellingthecouch.com/onlinecourseguide (The A To Z Online Course) MY COURSES:...
Apr 28 2022
41 mins
ENCORE: 3 Powerful Reasons Every Entrepreneur Needs A Daily Hike (Backed By Science)
What if I told you that there is something simple and free that most of us can do daily for an hour or less that yields amazing physical and mental benefits? Would you want to know what it is? Since the pandemic has forced us to take a closer look at our habits and make some changes, I want to share this life-changing activity that has become an almost daily habit for me. It’s hiking! Incorporating a midday hike several times each week helps me sleep better at night and stay centered for daily tasks. My inner “research nerd” got curious and took a deeper look at the intersection of hiking, mental health, and entrepreneurship, and I want to share with you what I’ve found. You’ll Learn ●     Why hike? What are the benefits? ○     Hiking helps keep our minds sharp and agile. ○     Hiking helps us to focus better. ○     HIking can spark serious creativity. ●     If you’re a hiker, please share with the STC Community what benefits you’re seeing in your personal and professional life. I’m very interested to hear about your results! Today's Podcast Sponsor: HeadwayShow Sponsor:https://headway.co/ ( Headway) Headway is building a new mental healthcare system that’s rewired for access and affordability through innovative software. Patients are connected with therapists who accept their insurance, and providers can experience yet another way to expand their private practices. Headway helps patients find the therapist that they can afford, and they handle all the administrative paperwork for providers, making Headway the win-win choice for both patients and providers. Find out more about Headway through this link: http://www.sellingthecouch.com/headway (Headway)  https://sellingthecouch.com/selfcare (Mel's Self Care Kit) Also mentioned:  https://geni.us/8WW16 (Successful Aging) by Daniel Levitin RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases. MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ https://sellingthecouch.easywebinar.live/registration (Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)) 💻 https://sellingthecouch.easywebinar.live/registration-3 (How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)) MY FREE GUIDES: 🎤 https://sellingthecouch.com/podcastingguide (Start your Podcast: The QuickStart Guide) 🖥️ https://sellingthecouch.com/onlinecourseguide (The A To Z Online Course) MY COURSES: 🎧 https://sellingthecouch.com/jointhehealthcasters (The Healthcasters) (A podcasting course + community for helpers/healers): 💻 https://sellingthecouch.com/onlinecourseguide (Online Course School) (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!):  MY FAVORITE SOFTWARE: 🧳 https://www.sellingthecouch.com/captivate (My Podcast Hosting Platform) (Captivate-Includes 7 Day Free Trial): 🚀 https://www.sellingthecouch.com/kartra (My All In One Online Business Platform) (Kartra-Includes 14 Day Free Trial): 🤖 https://sellingthecouch.com/easywebinar (What I Use For Evergreen Webinars) (Easy Webinar) 🌐...
Apr 21 2022
22 mins
ENCORE: Moving From An Online Course To A Membership Model with Jennifer McGurk, RDN, CDN, CEDRD-S
Today’s show takes on a very niched perspective, but the information and wisdom are useful in many aspects of our work as clinicians and business owners. We are specifically discussing how to move from an online course to a membership model. Maybe you’ve wondered about these components of your practice and how to make the transition. Join us for expert advice! Our Featured Guest Jennifer McGurk, RDN, CDN, CEDRD-S Jennifer McGurk is a registered dietitian in NY whose specialty is helping clients with eating disorders. She made the transition from an online course to a membership model, so she is sharing the good, the bad, and the ugly of such a move. I hope our discussion will be helpful to you if you’re considering a similar transition. https://pursuingprivatepractice.com/theecourse/ (Website) You’ll Learn: ●     How membership sites can help a clinician accomplish career goals ●     Details of Jennifer’s journey in private practice from an online course to a membership model ●     The benefits to therapist and client of a membership model over a one-time course model ●     How imposter syndrome can crop up when creating a membership site ●     How it’s helpful to see others reaching their goals in transitioning from an online course to a membership site ●     Common mistakes in this transition ●     What the business gurus DON’T tell you about your online course as a passive income stream ●     The components of Jennifer’s membership site: Dietitian Business School ●     Jennifer’s advice to a clinician either launching an online course or making the transition to a membership site Today's Podcast Sponsor: We do not have a sponsor this month. TRANSCRIPT Melvin: Hi Jennifer, welcome back to Selling the Couch. Jennifer: Hi, Melvin; thank you for having me. I'm so excited to talk to you. Melvin: I really enjoyed our last conversation. I'm so grateful that you reached out, you are doing just so many neat things in the world, so many out of the box things. And I'm just grateful when you reached out and then two, just to hear about the journey and share all the lessons and all those things that you've learned. Jennifer: Yeah, thank you so much. I'm so grateful for your work, too. We were talking before we hit record about how mental health is so needed right now and therapists are doing such an awesome job. So anyone out there listening, thank you for your work too. It's a time where people really need mental health services. Melvin: Yeah, absolutely; I do feel so grateful to be part of this profession. I don't know who could have imagined something like this. But I think one of the things that's really been on my mind, especially through this pandemic, I think it was there before but it's kind of accelerated it is this question of like, what do I want my career to look like? And where do I want to focus my energy? And one of the things that I've kind of realized is, I actually want to eventually just completely pull back on one on one work or if I have to it's kind of more higher-priced and it's very limited. And I think one of the ways that you can do that is through online courses and membership sites. I think there's like a lot of information online about how to do these, all of that kind of stuff. But I wanted to hear from you, because you had an online course, you transitioned into a membership site, you're actually doing it and yeah, I'm just so grateful, I think for this conversation. Jennifer: Yeah, thank you so much for letting me to share my story. Yes, I did have a course and I was in the same situation that you have just said, I was seeing clients and I had been seeing clients at that point for probably seven years or so in private...
Apr 14 2022
42 mins
ENCORE: Real Advice To Therapists Launching An Online Course
This is the last episode until September while I take some time off to focus on self-care before the summer ends. Today’s episode is a valuable one if you are thinking about launching an online course sometime soon or in the future. My encouragement to you is to do it! Get started! Join me for this solo episode in which we discuss the basics. You’ll Learn ● The most common reasons to launch an online course: to put your message out there to impact more people in different locations, to feel more fulfilled in your purpose, to diversify income streams, and to spark more creativity ● The highlights of my online course creation story that began in 2015---complete with all the doubts and fears ● How my first online course has surpassed my wildest dreams in passing the $200K mark in revenue ● What it means to me to build a successful online course: ○ I can build a life around my loved ones and self-care instead of fitting my loved ones and self-care around my career. ○ We as a family can contribute time and resources to organizations that make the world a better place. ○ I can create my ideal retirement schedule years before I actually retire. ● Why I want you to write down the completion to this statement: “A successful online course for me would mean . . .” ● Five pieces of advice to help you avoid the mistakes I made: ○ Online course creation is a long road---don’t rush it! ○ Don’t pick an online course platform because it’s cheap or free. ○ The first version of your online course will not be the final version. ○ See your online course as part of a larger value ladder rather than a one-off offering. ○ Build your course in community with others. ● Why you might want to join my newest online course that will launch soon! Resources mentioned: The online course platform that I use: http://www.sellingthecouch.com/cartra (www.sellingthecouch.com/cartra) Today's Sponsor: Online Course School I know that many of us want to launch a successful online course, whether it's to share our message with a larger audience or to diversify our income beyond 1:1 work. Speaking from personal experience, I also know that there are a ton of barriers to getting started: the tech, the mental hurdles, being unsure of whether our course will make money, or even how to market and grow our online course. Online Course School is a live 8-week cohort-based experience where you'll gather with other therapist course creators to create your online course. It includes teaching workshops from Mel and the STC team, weekly assignments, and opportunities to work together to get things done. By the end of our time together, you'll have your lessons and modules outlined, know what tech, software, and platform you need to record your online course, a working sales page, and have a concrete growth plan for your online course. We'll be launching our first cohort in Sept 2021 with six members. If this sounds like something you'd love to be a part of, please check out my free http://sellingthecouch.com/onlinecourseguide (A to Z Online Course Guide). The guide will help you learn from my mistakes over the past 6+ years of being an online course creator and lessons I've learned from moving the Healthcasters podcasting course from a $297 first sale to over 275 students and passing the $200k revenue mark in 2021. RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases. MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ https://sellingthecouch.easywebinar.live/registration (Using Podcasting To Grow Your...
Apr 7 2022
35 mins
307: How to Keep Your Podcast Going
At the beginning of this month, we reached our seven years of podcasting milestone here at Selling the Couch. That’s pretty crazy when statistics show that three out of every four new podcasts die after only seven episodes. Join us to learn what it takes to beat the odds and keep your podcast going. When I started the show back in 2015, podcasts were new. I am naturally introverted, so podcasting does not come easily to me. I remember being fearful on multiple levels and wondering how long I would be able to maintain sustainability with the podcast. We experienced slow and steady growth over time, however, and we currently average anywhere between 21,000 and 26,000 downloads in a month. Today’s session is a solo episode in which I share five tips that have helped me keep the podcast going. Stay tuned to learn more! You’ll Learn: You have to have done a decent amount of podcast episodes to hit hockey stick growth Tip #1: Focus on building systems initially rather than releasing a mass of episodes.  Notice your energy levels when you speak about certain topics. Hone in on topics that light you up. Set up a dedicated space to do your podcasting. It will make things a lot easier. Notice the formats of podcasting that energize you versus those that drain you. (You might start with one format and later move to a different one.) Tip # 2: Block out months in which you will not release any new podcasts. That means you won’t have to drop the podcast when other important things come up in your life. Tip #3: Think about monetizing your podcast before you launch it. (Brainstorm ways to make money besides having sponsors.) Tip # 4: Plan and employ good systems. (James Clear said: “You do not rise to the level of your goals. You fall to the level of your systems.”) Figure out the things you can delegate to create a model for long-term sustainability. I use one central subscribe page where everything is available. (http://www.sellingthecouch.com/listen (www.sellingthecouch.com/listen) ) Tip # 5: Hire a podcast editor. Links: https://prettylinks.com/ (Pretty Links) A free podcasting workshop http://www.sellingthecouch.com/podcastingworkshop (www.sellingthecouch.com/podcastingworkshop) The Healthcasters Podcasting Course http://www.sellingthecouch.com/jointhehealthcasters (www.sellingthecouch.com/jointhehealthcasters)   When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life.  And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes.  Therapists are among the world's paid master's degrees and it is time for it to stop.  Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes.  Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout.  While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your sustainable, impactful solo or group practice.  Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.  Mentioned in this episode: We'd like to thank our Sponsor, zynnyme When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. Therapists are among the world's paid master's degrees and it is time for it to
Mar 31 2022
24 mins
306: How to Show Up Imperfect In Your Marketing
If there is one thing I’ve learned as a small business owner, it’s that it takes courage to show up imperfect. We want so badly to be perfect and put together in front of our audience, but perfectionism makes us less authentic and connected. Join us to learn more about being OK with being imperfect. Samara Stone is a return guest to the podcast, and I’m thrilled to welcome her back! In addition to her work as a therapist, Samara is a branding expert who has a curated community, Be Full Grown, for black women over 40 who are ready to imagine, create, and live a life of their own design. Samara is in the process of launching a podcast, and she has already proven her courage in showing up imperfect through some major life difficulties. We will discuss how we, as clinicians, can show up imperfect when perfectionism always has a pull on us. Samara also shares helpful guidelines for sharing appropriately on social media, which is something we all need to keep in mind.  https://www.befullgrown.com/ (Be Full Grown) You’ll Learn: How things have changed in our field in beautiful ways; “Your Saturday self CAN show up on Monday morning.” Why many therapists struggle with perfectionism and are afraid to show up as 100% human Why clients appreciate transparency because it conveys a non-judgmental attitude Why there is a huge shift happening in how we understand marketing and our personal brand How therapists need to share enough about the real dynamic  of themselves so clients can see the healing possibilities How Samara decided to share on social media the experience of her divorce a few years ago  Why we have to be polarizing at times in order to find our true audience–and that’s OK The importance of realizing that you can’t and won’t appeal to everyone How to use your clear purpose and intention to determine how much of your life to share on social media Mentioned in this episode: Today's Sponsor: zynnyme When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. Therapists are among the world's paid master's degrees and it is time for it to stop. Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world. https://selling-the-couch.captivate.fm/zynnyme (zynnyme) Thanks to our Sponsor, Zynnyme When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. Therapists are among the world's paid master's degrees and it is time for it to stop. Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you are at it, get on the waitlist for their Business School for Therapists-your...
Mar 24 2022
32 mins
305: The Power Of Building In Public
Today’s session covers the power of building in public, which has been a new concept for me in the last few months. This is a way for business owners to build their products and services in public on social media while others come along for the journey. It’s not easy for those of us who don’t want to display our messiness, but it is a very powerful strategy. Think of building in public as a marketing technique that doesn’t feel like marketing. Join us to learn more! Our Featured Guest: Kevon Cheung Kevon Cheung is a friend who I have learned a lot from watching him build in public on Twitter. I went through his Build in Public Mastery Cohort last winter, and I learned so much! Kevon will explain this concept, what it means, and why it’s important for us as business owners. We will wrap up with Kevon sharing his FUEL framework, a method to use in creating social media posts. https://publiclab.co/ (Public Lab) https://buildinpublicmastery.com/ (Build in Public Mastery) You’ll Learn: What it means to “build in public” along the entrepreneurial journey–and why it’s a good idea How showing up with flaws and vulnerability helps build a following and establish a connection with others Why consistency is the key in showing people your commitment and intentions Why choosing the platform on which to build in public depends on who and where your audience is How making connections and giving “behind-the-scenes” glimpses will turn people into big fans Kevon’s FUEL framework for creating social media posts: Facts, Unfold, Emotion, and Learnings How to write lines that trigger curiosity without being “clickbait” (Remember, the goal of your first line is to get people to read the second line!) Highlights of Kevon’s course, Build in Public Mentioned in this episode: Thanks to our Sponsor, Zynnyme When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. Therapists are among the world's paid master's degrees and it is time for it to stop. Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world. https://selling-the-couch.captivate.fm/zynnyme (zynnyme) Today's Sponsor is Zynnyme When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. Therapists are among the world's paid master's degrees and it is time for it to stop. Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for...
Mar 17 2022
38 mins
304: How To Build An Email List Alongside Your Online Course
Today’s session features a coaching call about how to build an email list simultaneously with an online course. You’ve probably heard that social media is the best option for building an email list, but is it? There are pros and cons to consider. Join us as we discuss this topic that is relevant to many people. I hope it’s helpful for you! Our Featured Guest for today’s coaching call: Tami Zak, AMFT Tami Zak was part of our first beta group for Online Course School last fall. Her practice is based in northern California, but she works virtually with clients from all over the state. To broaden her reach and the help she wants to offer couples, Tami launched her podcast, Marriage Breakdown, in 2021. Tami now faces the dilemma of developing her email list along with her online course, and she is overwhelmed with where and how to begin. You are invited to listen to the coaching call with Tami and Melvin! https://affinitycouplescounseling.com/ (Affinity Couples Counseling) https://podcasts.apple.com/us/podcast/marriage-breakdown/id1565837597 (Marriage Breakdown podcast) You’ll Learn: Tami’s online course idea to further develop her podcast topics and help couples communicate better Why an email list is important alongside an online course Why depending on social media alone to build a loyal following is not altogether sufficient How Tami feels overwhelmed and intimidated about where to start and where to spend money to build an email list Melvin’s tip #1: “There isn’t one solution to building an email list, but it’s more about what aligns with your creative energy.” How to focus on building “your island” in the social media “ocean” How Tami uses her lead magnet on her podcast and website to help build her email list–and she’s ready to dive into social media to some degree Melvin’s tip #2: “Think of offering your lead magnet as the beginning of a layering process to go from podcast, website, and then on to social media.” Why it’s overwhelming to dive into content creation and send out a newsletter Melvin’s tip #3: “Don’t feel obligated to send out too many newsletters; even once a month is OK when getting started. You can change things up at any time. “ Why it’s important to be consistent at whatever stage of development you are in Melvin’s tip #4: “Think of how you can batch content with short tip videos to include in your newsletter.” Options in using podcast content for quotes, tips, etc. to use in a newsletter and on social media Why Tami feels that her next steps will be around leveraging her content in a newsletter Mentioned in this episode: Thanks to our Sponsor, Zynnyme When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. Therapists are among the world's paid master's degrees and it is time for it to stop. Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world. https://selling-the-couch.captivate.fm/zynnyme (zynnyme) We'd like to thank our Sponsor, zynnyme When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful,...
Mar 10 2022
34 mins
303: 3 Ways To Protect Your Personal Information Online
This session covers an important topic in today’s world. I had an unsettling experience personally with the issue of privacy regarding my personal information. It has been a big, bad mess all the way around that has taken a lot of time and effort to straighten out. I’ve become a big believer in the importance of knowledge and awareness about online security. As being in the online world becomes the norm for practitioners and business owners, how can we protect our personal information? Join us for this informative conversation! Our Featured Guest Kyle Krzeski Kyle Krzeski is the co-founder of Removaly, a company that removes private information from the internet on an initial and ongoing basis. Kyle helps us understand how companies get access to our private information, what those most common pieces of information are, and the practical steps you can take to keep yourself safe and secure. http://www.sellingthecouch.com/removaly (Selling The Couch: Removaly) You’ll Learn: ● How companies get access to our personal information like addresses, phone numbers, and more ● What “data brokers” are, how they operate, and why they have your personal info ● How the CCPA (California Consumer Protection Act) requires data brokers to register and allows consumers to opt-out (several other states are adopting similar policies) ● Common pieces of information to be found include names, addresses, phone numbers, previous addresses/phone numbers, relatives, background info, email addresses, etc. ● The story of Removaly and how it was started with co-founders Kyle and John ● Three tips to keep your personal information secure: ○ Be proactive, not reactive about data privacy and protection. ○ Separate your personal and business information. ○ Get your personal information off data broker sites. (You can do this yourself or pay for Removaly to do it.) ● How Removaly keeps clients’ info safe and secure ● What Removaly does to help clients with automated software, personal attention, and daily scans to remove recurring information from the internet Mentioned in this episode: Thanks to our Sponsor, Zynnyme When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. Therapists are among the world's paid master's degrees and it is time for it to stop. Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world. https://selling-the-couch.captivate.fm/zynnyme (zynnyme) Today's Sponsor: zynnyme When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. Therapists are among the world's paid master's degrees and it is time for it to stop. Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep...
Mar 3 2022
34 mins
302: Why I Spent $4K On Studio Lighting For My Home Office
Today’s session is a solo episode in which I share details about why I have made the $4K investment in studio lighting for my home office since 2019. This session is prompted by a Twitter feed that has gone viral about this subject. You can check it out on Twitter and see lots of pictures of my lighting gear, including before and after examples that really show the improvements. Even though this gear can be pricey, you can follow my tips, start small, and add quality equipment over time to take your videos and online presence to the next level. You’ll Learn: ● My top five tips for lighting your home studio: ○ Invest in a key light to create a natural look. ■ Pro Tip: look for a key light with remote control intensity settings and invest in a heavy duty light stand. ■ My gear: the Aperture 120D + Light Dome 2 ○ Invest in a fill light to keep you from looking like an evil villain. ■ Pro Tip: Use a 10-ft. USB-C to USB cable so it doesn’t turn off in the middle of something important. ■ My gear: the Falcon Eyes f7 ○ Invest in a hair light so you “pop out” from the background. ■ Pro Tip: Look for one with a magic arm and clamp. ■ My gear: a second Falcon Eyes f7 (placed at the right angle) ○ Invest in practical lights to create intrigue, depth, and atmosphere. ■ Pro Tip: Buy a light with a dimmer switch (or attach a separate dimmer switch) so that you can control the intensity. Mentioned in this episode: We'd like to thank our Sponsor, zynnyme When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. Therapists are among the world's paid master's degrees and it is time for it to stop. Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world. https://selling-the-couch.captivate.fm/zynnyme (zynnyme) Today's Sponsor: zynnyme When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. Therapists are among the world's paid master's degrees and it is time for it to stop. Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world. https://selling-the-couch.captivate.fm/zynnyme (zynnyme)
Feb 24 2022
21 mins
301: Balancing Fatherhood and Entrepreneurship
Today’s topic is one of great interest to me because of my journey through life. It can be difficult and very challenging to balance fatherhood and entrepreneurship in a way that feels like you are giving your best to both roles. Maybe you find yourself in a similar situation. Join me for today’s conversation to learn more! Our Featured Guest: Ryan Spence Ryan Spence is a father of two, a former corporate lawyer turned entrepreneur, and a life coach who helps others show up as their best selves to live their best lives. Ryan and I connected through Rachel Rodgers’ The Club, and I quickly grew to respect his intentionality around fatherhood and entrepreneurship. Ryan’s oldest child is neurodivergent, so he faces some unique parenting challenges. In today’s session, we are having an open and honest conversation about the nuances of balancing fatherhood with entrepreneurship, along with how to best handle work disruptions and challenges that come with being a parent. Ryan is full of practical advice that can help others navigate the parenting journey that leaves us all wondering if we are giving our best to our kids. https://www.iamryanspence.com/ (I am Ryan Spence) You’ll Learn: ● How Ryan navigated the transition from corporate law to entrepreneurship as a dad to small children ● Why Ryan was able to follow his heart and leave his law career ● How yoga and personal development have helped Ryan clarify his values and priorities ● How Ryan reconnected with layers of himself after “going through the motions” for several years ● Why we usually default to what seems easy and comfortable ● Why autonomy and creativity became important aspects of life for Ryan ● How Ryan handles day-to-day disruptions in his work ● How giving his kids space in his time and meditating every morning help him be a better dad ● Why it’s important to keep end goals in mind regarding the balance of entrepreneurship and fatherhood, particularly when irritated ● Why the little things are most often the big things ● A sneak peek at Ryan’s new book, coming in April: The Triple C Method: Gain Clarity, Boost Confidence, and Build Courage so You Can Live Life Lit Today's Sponsor: https://sellingthecouch.com/turningpointhq (Turning Point HQ) Turning Point HQ is a financial life planning service designed specifically for therapists. Here are some of the things they can help with •Make an intentional + strategic decision about using tax deductions for your practice + what structure (LLC, S-Corp) is best for you. •Learn how to keep your LLC in good standing •Develop an achievable plan to get rid of student load debt. •Make sure you're appropriately having for your child's college education. •Strategically invest your practice income into retirement + wealth building To learn more and connect with Dave + get $200 off any service, please take a moment to download the FREE 7 Money Mistakes That Hold Therapists Back: https://sellingthecouch.com/turningpointhq (https://sellingthecouch.com/turningpointhq) Mentioned in this episode: Today's Sponsor: zynnyme When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. Therapists are among the world's paid master's degrees and it is time for it to stop. Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your...
Feb 17 2022
34 mins
300: Charging Premium Prices For Your Online Course (Money Blocks + Fears)
Welcome to Session 300! I never even imagined reaching this point, and I’m very grateful to be at this milestone. I love everything about connecting with people through podcasting, so thank you for joining me on this journey. Today’s show is a coaching call about online courses and the imposter syndrome that sneaks in with fear and doubt. Join us to learn more! Our Featured Guest for today’s coaching call: Nikki Sewell, LCSW Nikki Sewell was part of our beta group for Online Course School’s eight-week live experience where we went through each step from start to finish in setting up your online course. Nikki is ready to get her pilot students into her course, but she has encountered a lot of fear around charging her worth for her grief course for therapists. Nikki built a successful private practice focusing on the niche of grief counseling, motivated by losing her father to suicide during her grad school years and suddenly losing her husband at age 41 back in 2013. Join the coaching call with Nikki and Melvin! https://milfordgrieftherapist.com/ (Nikki Sewell) You’ll Learn: ● How Nikki found her niche in grief counseling with widows, suicide survivors, and orphaned adults ● Why Nikki views her grief counseling work as something beautiful that empowers people to see “what’s lost, what’s left, and what’s possible” ● How Nikki decided to create her online course to help other grief and trauma therapists ● Why the best online courses combine clinical training with personal experience–like Nikki is doing ● How money blocks, shame, and internal voices get in the way to create imposter syndrome for Nikki ● The new perspective: Nikki’s course is helping clinicians to become better clinicians, help their clients more fully, and become better business owners (who make more money) ● Why we struggle with shame in charging what we are worth because we are a “helping profession” ● How Nikki can implement the same steps in charging for her online course that she employed in establishing her private practice ● How to take a “ladder view” of our expertise and experience, realizing that there are always people on lower rungs who need your help ● Why it’s better to take the tortoise approach and pace yourself in launching a course RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases. MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You): ?️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business) ? https://sellingthecouch.easywebinar.live/registration-3 (How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)) MY FREE GUIDES: ? https://sellingthecouch.com/podcastingguide (Start your Podcast: The QuickStart Guide) ?️ https://sellingthecouch.com/onlinecourseguide (The A To Z Online Course) MY COURSES: ? https://sellingthecouch.com/jointhehealthcasters (The Healthcasters) (A podcasting course + community for helpers/healers): ? https://sellingthecouch.com/onlinecourseguide (Online Course School) (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!):  MY FAVORITE SOFTWARE: ? https://www.sellingthecouch.com/captivate (My Podcast Hosting Platform) (Captivate-Includes 7 Day Free Trial): ?...
Feb 10 2022
29 mins
299: Tips To Build Your Email List: Lessons From 300 Newsletters + 5k subscribers
If you are struggling to build your email list, today’s show can help! With over 300 STC newsletters and 5K subscribers, I’ve learned a few lessons about what works–and what doesn’t. We are fortunate that the STC newsletter has a much higher “open rate” than the 20% average, which can be attributed to what I have discovered along the way. Join me as I go solo today to share my insights that you can put into practice right now. You’ll Learn: ● Why your mindset should be to make recipients excited to open your weekly newsletter ● My tips for building your email list through newsletters: ○ Spend time crafting the subject line. (The https://www.headliner.app/ (Headliner) app helps!) ○ Write to one person. (Picture yourself sitting with a friend around a campfire.) ○ Use the intro section to share a personal story. (Have boundaries and safety considerations in place; I don’t say anything that would embarrass Grandma!) ○ Stick to a consistent format. (We use sections for an intro, top tool, podcast info, and top STC community posts. The https://alltop.com/ (Alltop) and https://www.airr.io/ (Airr) apps help!) ○ Figure out how you can consume content throughout the schedule of your day, like during a commute, workout, daily hike, etc. Resources mentioned in this episode: https://www.headliner.app/ (Headliner), https://alltop.com/ (Alltop), and https://www.airr.io/ (Airr) PODCAST SPONSOR: TURNING POINT HQDavid Frank is the Financial Planner for therapists whose goal is to help us transform your relationship with money. Dave and his team provide help for a range of things including helping us navigate student loans, strategic investing, and retirement. Please visit https://sellingthecouch.com/turningpointhq (sellingthecouch.com/turningpointhq) to download "The 7 Money Mistakes That Therapists Make" + to get $200 off any listed service just for STC fans. RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases. MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business) 💻 https://sellingthecouch.easywebinar.live/registration-3 (How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)) MY FREE GUIDES: 🎤 https://sellingthecouch.com/podcastingguide (Start your Podcast: The QuickStart Guide) 🖥️ https://sellingthecouch.com/onlinecourseguide (The A To Z Online Course) MY COURSES: 🎧 https://sellingthecouch.com/jointhehealthcasters (The Healthcasters) (A podcasting course + community for helpers/healers): 💻 https://sellingthecouch.com/onlinecourseguide (Online Course School) (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!):  MY FAVORITE SOFTWARE: 🧳 https://www.sellingthecouch.com/captivate (My Podcast Hosting Platform) (Captivate-Includes 7 Day Free Trial): 🚀 https://www.sellingthecouch.com/kartra (My All In One Online Business Platform) (Kartra-Includes 14 Day Free Trial): 🤖 https://sellingthecouch.com/easywebinar (What I Use For Evergreen Webinars) (Easy Webinar) 🌐 My Website Host (SiteGround-Includes Discount) 🎨 My WebSite Theme (Divi) MY FAVORITE GEAR: ❤️ https://youtu.be/iYBrAhrdVDY (STC Home Office Tour! ) 📔...
Feb 3 2022
18 mins
298: 10 Lessons Learned from a Successful Cohort-Based Course Launch
Today’s show covers lessons I have learned from launching a successful cohort-based course (CBC). The process takes a lot of work but is very rewarding, so if a CBC is in your future, don’t miss this episode. You’ll Learn: ● How I launched my first online course, The Healthcasters, in 2015, even though I felt like an inadequate novice ● How Online Course School launched in late 2021, with 16 workshops for nine colleagues in the beta cohort group ● Ten lessons learned from my CBC launch: ○ Get your beta students through your email list, previous courses, and Mastermind class colleagues. ○ Screen the participants well. (I did this through one-on-one Zoom calls.) ○ Do welcome calls with breakout rooms, so the students get to know each other. ○ Keep the CBC length around 6-8 weeks, or structure a break after a few weeks if it is longer. ○ Have an assistant with you on all workshops. ○ Tier your support for students at multiple levels. ○ Start with the “I do/we do/you do” framework for teaching. ○ Prep your lessons ahead of time before the cohort begins–not at the same time. ○ Don’t get too high with the highs or too low with the lows. ○ Charge your worth. Resources mentioned: Accelerator programs through http://www.maven.com/ (Maven) RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases. MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You): 🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business) 💻 https://sellingthecouch.easywebinar.live/registration-3 (How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)) MY FREE GUIDES: 🎤 https://sellingthecouch.com/podcastingguide (Start your Podcast: The QuickStart Guide) 🖥️ https://sellingthecouch.com/onlinecourseguide (The A To Z Online Course) MY COURSES: 🎧 https://sellingthecouch.com/jointhehealthcasters (The Healthcasters) (A podcasting course + community for helpers/healers): 💻 https://sellingthecouch.com/onlinecourseguide (Online Course School) (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!):  MY FAVORITE SOFTWARE: 🧳 https://www.sellingthecouch.com/captivate (My Podcast Hosting Platform) (Captivate-Includes 7 Day Free Trial): 🚀 https://www.sellingthecouch.com/kartra (My All In One Online Business Platform) (Kartra-Includes 14 Day Free Trial): 🤖 https://sellingthecouch.com/easywebinar (What I Use For Evergreen Webinars) (Easy Webinar) 🌐 My Website Host (SiteGround-Includes Discount) 🎨 My WebSite Theme (Divi) MY FAVORITE GEAR: ❤️ https://youtu.be/iYBrAhrdVDY (STC Home Office Tour! ) 📔 https://kit.co/mvarghese/my-online-counseling-coaching-kit (My Online Counseling + Coaching Gear) 🎥 https://kit.co/mvarghese/my-live-streaming-kit (My YouTube + Live Streaming Camera Gear) SUBSCRIBE TO THE STC PODCAST: Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room. The podcast has been downloaded over 1.2 million times and is heard in over 140 countries. You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts,...
Jan 27 2022
26 mins
297: 3 Tips To Significantly "Wow" Your Telehealth Videos
Today’s show covers a topic that always brings out the nerd in me. If you are an STC regular, then you know the importance I place on my video and audio gear. With the future of our field being that telehealth is here to stay, a quality home studio setup can help you stand out in your field. For me, the quality of my studio has evolved over the years as I’ve had more money to invest. Join the conversation to learn how to take your videos to the next level by building a dream home studio. Our Featured Guest Kevin Shen Kevin Shen is a consultant who has been producing online videos for more than ten years, doing most of his work on YouTube. He has developed courses to teach what he has learned about making powerful videos and building a professional quality studio. He shares why a professional studio matters, along with practical considerations to make if building a home studio is on your radar for the future. http://www.dreamstudiocourse.com/ (Dream Studio Course) You’ll Learn: Why a professional video studio matters Why online video content is like time travel and space travel How a video studio for therapy helps people who haven’t been served well by traditional talk therapy Three tips for creating a dream home studio: Design your studio around your needs for your workflow. Realize that video allows you to create a space for viewers as you get their attention to your face. Lighting should create depth through a large, diffused light source. How your video components can work to create trust from someone you have never met before Kevin’s course, Dream Studio Course, a cohort that teaches the structure and steps of building a dream home studio Additional resources mentioned: Find out about my gear and software: http://www.kit.co/mvarghese (Kit.co/mvarghese) You can purchase Kevin’s course AND help STC: http://www.sellingthecouch.com/dreamstudiocourse (Dream Studio Course) RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases. MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business) 💻 https://sellingthecouch.easywebinar.live/registration-3 (How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)) MY FREE GUIDES: 🎤 https://sellingthecouch.com/podcastingguide (Start your Podcast: The QuickStart Guide) 🖥️ https://sellingthecouch.com/onlinecourseguide (The A To Z Online Course) MY COURSES: 🎧 https://sellingthecouch.com/jointhehealthcasters (The Healthcasters) (A podcasting course + community for helpers/healers): 💻 https://sellingthecouch.com/onlinecourseguide (Online Course School) (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!):  MY FAVORITE SOFTWARE: 🧳 https://www.sellingthecouch.com/captivate (My Podcast Hosting Platform) (Captivate-Includes 7 Day Free Trial): 🚀 https://www.sellingthecouch.com/kartra (My All In One Online Business Platform) (Kartra-Includes 14 Day Free Trial): 🤖 https://sellingthecouch.com/easywebinar (What I Use For Evergreen Webinars) (Easy Webinar) 🌐 My Website Host (SiteGround-Includes Discount) 🎨 My WebSite Theme (Divi) MY FAVORITE GEAR: ❤️...
Jan 20 2022
38 mins
296: Where Should I Focus My Online Course Marketing?
One of the new things for STC this year is the incorporation of coaching calls into the podcast from time to time. Join us for a glimpse into today’s coaching call about online courses. Our Featured Guest for today’s coaching call Heather McKenzie, LCMHCS Heather McKenzie came through Online Course School as a beta student back in the fall of 2021. Online Course School is a live, eight-week experience that takes your online course from a simple idea all the way through the development stages so that you are ready to record. Heather created a course specifically focused on anxiety that can be found at http://www.dialdownanxiety.com/ (Dial Down Anxiety). Like most of us who create an online course, she faced a common struggle about how to handle marketing time and costs to promote her course. Join us to hear the coaching call! http://www.mckenziecounseling.org/ (McKenzie Counseling)  You’ll Learn: How to handle logistical challenges in the online presentation of your course Why Heather’s course is an eight-week course to help people understand anxiety and DBT emotion regulation skills How marketing options for an online course can be overwhelming for most people  How to pinpoint your own superpowers in teaching and the style that works best for you How to structure the content levels for promoting your course in six-month blocks: Start with webinars, both free and paid. Offer a downloadable guide or cheat sheet. Use a core blog post as a stand-alone feature that blows people away. Tips from Melvin about content levels: Offering too many things can confuse people, so stick with one core webinar. Less is more! Be thoughtful about using the words “webinar” and “workshop” so as not to intimidate people. Link your blog post videos to YouTube to drive more traffic back to your webinar. Consider that high-quality offerings through webinars, guides, and blog posts help to establish your authority as an expert and give people value that keeps them returning. How podcasting can help with future promotion by giving a call-to-action to your webinar Why you need to take notes during the first offering of your course with beta students to know what content resonates the most; that content can be used for future free webinars In summary, five tools to market an online course that have evergreen potential: Webinar (start with live ones and then transition to evergreen ones) Downloadable guides or cheat sheets Core blog post Select podcast episodes Mini-podcast  RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases. MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ https://sellingthecouch.easywebinar.live/registration (Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)) 💻 https://sellingthecouch.easywebinar.live/registration-3 (How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)) MY FREE GUIDES: 🎤 https://sellingthecouch.com/podcastingguide (Start your Podcast: The QuickStart Guide) 🖥️ https://sellingthecouch.com/onlinecourseguide (The A To Z Online Course) MY COURSES: 🎧 https://sellingthecouch.com/jointhehealthcasters (The Healthcasters) (A podcasting course + community for helpers/healers): 💻 https://sellingthecouch.com/onlinecourseguide (Online Course School) (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide
Jan 13 2022
34 mins
295: Avoid These 3 Mistakes The Average Investor Makes
I’m excited to begin a new year and a new season with you! While we were on the holiday break, STC hit a huge milestone of 1.2 million downloads, which is unbelievable to me. I’m so grateful for the success of STC and being able to offer this resource. Today’s show focuses on one of my favorite topics, which is personal finance. Investing can be overwhelming and very confusing. Join us to learn how anyone can approach investing with knowledge and confidence. Our Featured Guest: Andy Gupta Andy Gupta and I have become good friends over the past couple of months. He is a kind and genuine person who worked for 20 years on Wall Street. He is a graduate of Harvard Business School who understands the ins and outs of investing, and he wants to make investing more approachable for average people. Andy has a particular passion to help women understand investing, and he looks to use his wealth in ways that help others. Andy’s 30-day investing course: http://www.maven.com/andy-gupta/anyone-can-invest-now (Anyone Can Invest Now) Andy's Facebook Group: https://www.facebook.com/groups/418356686326993 (https://www.facebook.com/groups/418356686326993) Andy's LinkedIn: http://linkedin.com/in/andy-gupta (http://linkedin.com/in/andy-gupta) You’ll Learn: ● Andy’s background of growing up in a family without wealth in Mumbai, India, and then going to college in the US while holding multiple jobs to make ends meet ● Why Andy feels that his mission is to help others with investing so they can achieve financial security and freedom ● Why Andy’s definition of financial freedom revolves around increased time spent with his family, creating a financial safety net for them, and making a positive impact on others ● Three mistakes that the average investor makes: ○ Trying to “time” the market ■ “This is a fool’s errand. The difference in trying to time the market vs. staying in for the long haul is astronomical.” ○ Believing that cash in the bank is safe ■ You are guaranteed to lose money every year because of inflation. ○ Taking on too much risk by overexposing themselves in one area ■ It's best to mix asset classes to reduce your risk and potentially increase your return for the level of risk ● Andy’s tips for investing smartly: ○ Have a cash reserve on hand. ○ Diversity by investing in asset classes that don’t “move together.” Today's Podcast Sponsor: https://sellingthecouch.com/wellerz (Wellerz)Wellerz is an innovative idea that addresses two big problems that therapists have when it comes to office space. First, if you own office space, being able to rent it out for hours you're not using it in order to supplement our therapy income. Second, if you're looking for office space, being able to rent it by the hour vs. a chunk of time like .5 day of full-day, which may not make sense and/or is cost-prohibitive (e.g., if you're just starting out in private practice). Wellerz addresses both through an easy-to-navigate website where therapists can list their office space, easily screen clinicians who would be using it, and get paid. Listing is office space is free + Wellerz only makes money if an office space is booked. And if you're a clinician looking for office space, Wellerz makes it easy to find + rent office space by the hour. To learn more + get a 1-hour free credit to book anywhere (for STC fans only), please check out https://sellingthecouch.com/wellerz (https://sellingthecouch.com/wellerz) RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases. MY FREE ONLINE WORKSHOPS (These Can Be Watched At A...
Jan 6 2022
30 mins