I’m the fortunate podcast host with two guests today, which is a first for me! They are long-time friends of mine from grad school who have taken a unique idea and brought it to fruition in starting their company and launching their first online course. If you’re anything like me, you’ll want to hear all about it, so join us to hear their story!
Our Featured Guests
Jordana Mortimer, PhD
Erin Avirett, PhD
Jordana Mortimer and Erin Avirett are both child neuropsychologists with independent private practices. They have been friends for 15 years since their days in grad school, and they always had the idea to start a business together. Even though they live in different cities in Texas (Jordana in Fort Worth/Erin in Amarillo), they made things happen this year in starting their company, Mind and Child. In addition, they developed and launched their first online course, Parenting 101, for parents with kiddos under the age of twelve. The course takes their experiential parenting lessons and merges it with solid research and data. In this session, Jordana and Erin share how this business idea originated, how they approached marketing, and how they are handling the practical challenges of working together. Even though close friends don’t always make good business partners, they share with us how they are navigating that intersection and overcoming the odds to make it work well for their families.
Mind and Childhttps://www.mindandchild.com/ ( Website)
Erin’s practicehttps://www.erinavirettphd.com/ ( Website)
Jordana’s practicehttp://www.brainstormlearningllc.com ( Website)
How Jordana and Erin first developed the idea for Mind and Child with the overall goal to help parents and families on a larger scale
How their roles as testing psychologists helped Jordana and Erin to follow through on their dream of starting a business together
The hardest parts of creating their online course
How they promoted the course with social media, blogs, and ads
How the course feels genuine and authentic with their mission and purpose
Why they consulted with advertising experts to know which social media platforms were best for marketing their course
How they have navigated challenges with marketing their business but setting boundaries to protect family time
How Jordana and Erin coordinate their social media interactions by alternating weeks to handle posts and engagements
Why Jordana and Erin hired a friend’s video production company to film their course, which was more complicated than they had envisioned
Specifics of the filming process, set design, using a teleprompter, speaking succinctly, etc.
Why being close friends and business partners has been beneficial in every way without any real hardships or friendship-threatening challenges for Jordana and Erin
A few details about their website, course, and private practices
Mentioned in this episode:
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https://selling-the-couch.captivate.fm/onlinecourseguide (Online Course Guide )