299: Tips To Build Your Email List: Lessons From 300 Newsletters + 5k subscribers

Selling the Couch

Feb 3 2022 • 18 mins

If you are struggling to build your email list, today’s show can help! With over 300 STC newsletters and 5K subscribers, I’ve learned a few lessons about what works–and what doesn’t. We are fortunate that the STC newsletter has a much higher “open rate” than the 20% average, which can be attributed to what I have discovered along the way. Join me as I go solo today to share my insights that you can put into practice right now. You’ll Learn: ● Why your mindset should be to make recipients excited to open your weekly newsletter ● My tips for building your email list through newsletters: ○ Spend time crafting the subject line. (The https://www.headliner.app/ (Headliner) app helps!) ○ Write to one person. (Picture yourself sitting with a friend around a campfire.) ○ Use the intro section to share a personal story. (Have boundaries and safety considerations in place; I don’t say anything that would embarrass Grandma!) ○ Stick to a consistent format. (We use sections for an intro, top tool, podcast info, and top STC community posts. The https://alltop.com/ (Alltop) and https://www.airr.io/ (Airr) apps help!) ○ Figure out how you can consume content throughout the schedule of your day, like during a commute, workout, daily hike, etc. Resources mentioned in this episode: https://www.headliner.app/ (Headliner), https://alltop.com/ (Alltop), and https://www.airr.io/ (Airr) PODCAST SPONSOR: TURNING POINT HQDavid Frank is the Financial Planner for therapists whose goal is to help us transform your relationship with money. Dave and his team provide help for a range of things including helping us navigate student loans, strategic investing, and retirement. Please visit https://sellingthecouch.com/turningpointhq (sellingthecouch.com/turningpointhq) to download "The 7 Money Mistakes That Therapists Make" + to get $200 off any listed service just for STC fans. RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases. MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business) 💻 https://sellingthecouch.easywebinar.live/registration-3 (How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)) MY FREE GUIDES: 🎤 https://sellingthecouch.com/podcastingguide (Start your Podcast: The QuickStart Guide) 🖥️ https://sellingthecouch.com/onlinecourseguide (The A To Z Online Course) MY COURSES: 🎧 https://sellingthecouch.com/jointhehealthcasters (The Healthcasters) (A podcasting course + community for helpers/healers): 💻 https://sellingthecouch.com/onlinecourseguide (Online Course School) (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!):  MY FAVORITE SOFTWARE: 🧳 https://www.sellingthecouch.com/captivate (My Podcast Hosting Platform) (Captivate-Includes 7 Day Free Trial): 🚀 https://www.sellingthecouch.com/kartra (My All In One Online Business Platform) (Kartra-Includes 14 Day Free Trial): 🤖 https://sellingthecouch.com/easywebinar (What I Use For Evergreen Webinars) (Easy Webinar) 🌐 My Website Host (SiteGround-Includes Discount) 🎨 My WebSite Theme (Divi) MY FAVORITE GEAR: ❤️ https://youtu.be/iYBrAhrdVDY (STC Home Office Tour! ) 📔...