IAN MIRMELSTEIN on pioneering the advertising industry's first networking group for non-drinkers, addiction, balancing career, personal life, recovery, & so much more!!!

Breaking Brave with Marilyn Barefoot

Apr 7 2022 • 58 mins


IAN MIRMELSTEIN is the Cofounder & CEO of YELLOW, as well as a Consultative Digital Executive with 20+ years of direct-sales & management experience leading teams, launching new businesses and scaling market transforming products & services. Successful as player-coach, manager & individual contributor, Ian has a track record of driving top line revenue and profitability. His broad category experience includes Retail, Pharma, Automotive, Technology, Financial & CPG across multiple media silos and disciplines including OLV, OTT, CTV, DOOH, SAAS and programmatic. At Comcast Technology Solutions, Ian is leading the market adoption of the industry's first SAAS creative ad management platform for linear broadcast TV, OLV, CTV & audio. In 2014, Ian gave up drinking alcohol and reaped many benefits in all areas of his life. In 2020, he cofounded YELLOW with Darren Marble, a successful entrepreneur who was also CURRENTLY NOT DRINKING ETC. "Darren and I agreed that this community we shared was one of the most vibrant, inspiring and fastest-growing communities in mainstream culture and absolutely deserved a unifying brand - so we created it." For more on YELLOW please visit: http://theyellowlife.com (http://theyellowlife.com ) Ian is also the founder of Sober Executives in Advertising, Media & Marketing - SEAM (2017), Sober Executives Inc., a 501(c)3 (2018) & co-founder of Our United Tribes - an international leadership and mentoring organization (2019). Last but certainly not least, Ian is a dedicated dad to 3 sons he lovingly calls “The Dudes.” His passions outside career are live music, fitness, golf, skiing, traveling and food! -- As always, thank you so much for listening to Breaking Brave! If you like the show, please subscribe, review, and/or send us your suggestions or questions via the platforms below! For more from Marilyn Barefoot or to get in touch with her directly, please connect via: Marilyn's website: https://marilynbarefoot.com/ (https://marilynbarefoot.com/ ) LinkedIn: https://www.linkedin.com/in/marilynbarefootbigideas/ (https://www.linkedin.com/in/marilynbarefootbigideas/ ) Twitter: @MarilynBarefoot Instagram: @marilynbarefoot ABOUT Marilyn Barefoot, the Host of Breaking Brave: Breaking Brave is Hosted by Marilyn Barefoot, one of the foremost business coaches & creative ideators in North America - Marilyn gets hired by several of the world's biggest brands, companies, and organizations (the NHL, McDonald's, Deloitte, Coca-Cola, MTV, Viacom, The CFL, Forbes Magazine; to name just a few) to help them get unstuck and generate big, creative ideas. It helps us so much to have your feedback which goes a really long way in helping us shape the future of Breaking Brave and host the guests you're most interested in hearing from! So if you have the time, please subscribe, review, and connect with Marilyn on social media or through her website! And as always, thanks so much for tuning in!