Digital Entrepreneur's Toolkit

Lauren Gaggioli

Whether you're an online entrepreneur or an entrepreneur with a brick-and-mortar business who's looking to improve your digital presence, the Digital Entrepreneur's Toolkit is for you. A blend of inspiring interviews and motivating solo episodes, this podcast is here to support you as you cast your vision for your business and take daily action to turn the vision into reality. However, podcasting is a passive medium and, while it's a great place to fill your inspiration tank, it's not the best place for education. To round out your toolkit with accessible educational offerings ranging from free mini courses to affordable group coaching to premium online courses and consulting offerings, head to laurengaggioli.com/toolkit. read less
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Episodes

Lost In New York
Sep 26 2024
Lost In New York
This episode of the show is dedicated to my dad. He was my first business advisor and would've made a hell of an entrepreneur in his own right. I'm grateful for his business insights; however, I have to share a story that I still find quite funny but he...well...didn't.On a trip to New York in May, I was reminded of this story when I entered the John Golden Theater to see Stereophonic. It's one of those quintessential New York buildings that feels borderline claustrophobic. If you've ever been inside this Broadway house, you know how memorable it is primarily because it has no lobby.So when we entered, I turned to my husband and said "I'm pretty sure this is where I saw Avenue Q." He pulled out his Playbill and went to the theater's history page and, sure enough, it was.Which brought to mind a story in which, one cold November night, my dad made a series of not-so-wise decisions. Here are the takeaways that his experience holds for us...1. Plan well for your journey.Dad was not dressed for walking blocks upon blocks up windy avenues on a crisp fall evening.How many of us are guilty in doing this in our businesses? We favor motion over strategic action. We leap, then figure it all out in a panic as we try to juggle too much and end up dropping balls.Take a step back and take the long view of the next year, quarter, month, and week. What's coming up in your calendar? What will give your future self more ease or peace of mind? What systems can you put in place or safety nets can you set up now to alleviate future stress?2. Get the support you need.No man is an island. Olympic gold medalists have coaches. High performing executives have mentors.Are you thinking you're supposed to just do it all yourself based on instinct? Reinvent the wheel much?One of my favorite quotes from Mr. Rogers reads “When I was a boy and I would see scary things in the news, my mother would say to me, "Look for the helpers. You will always find people who are helping.”While this is true in crises (and thank goodness for those people - Helpers with a capital H!), there are more everyday helpers that we tend to overlook.Books can mentor us. Podcasts can guide us. Attending entrepreneurial conferences can introduce us to our next online business coach or virtual mastermind group.There is so. much. support.Find folks you trust and let them help you. Just like an MTA worker can open up a much warmer way to navigate Manhattan, these helpers who hold knowledge you don't yet have can provide less harrowing journey to your goals.3. Maintain margin for when things go sideways.Things rarely go to plan. If you insist on continually skidding to the finish line with zero wiggle room in your deadline and your gas tank empty light on, you're living life in the Danger Zone friend.And that kind of stress is a distraction, not an asset.So give yourself more space to genuinely enjoy your work and pad your deadlines and temper your expectations a bit. Not overly so, but enough so that, when you inevitably find you've taken a wrong turn, your blood pressure doesn't spike to hazardous levels.If you were the captain of your own ship - and you are - you wouldn't pack your vessel with provisions for a course you charted counting on only the very best conditions with the bare minimum of food, water, and crew for that trip.Chart your business adventures with equal care.And if you want to...
Lucky Luke
Sep 19 2024
Lucky Luke
Today we're taking a walk down memory lane personally and jettisoning off to a galaxy far, far away in an effort to bring more lightness and joy to our every day work.The origin story of this connection that I made about a misconception about Luke Skywalker's hero-making trench run was borne from a question posed to a panel that I was invited to be part of at Social Media Marketing World in 2016.The panel was about the power of podcasting as part of an overall marketing strategy. I was there to provide small-potatoes-ballast while on stage with podcasting legends Lou Mongello, Chris Ducker, Pat Flynn. (It would've been intimidating if these talented guys weren't such kind and classy gents.)Now, that amazing memory aside, I also walked away from that experience with a realization that has helped me reclaim joy in my work in a way that no other story has quite been able to prod me towards. And the realization is that Luke was not *lucky* to have been the guy who blew up the Death Star. He had something else going for him.Practice.And, more than just practice, he had practiced the precise skill he needed to become a future hero by doing something relatively frivolous and just-for-funsies: bulls-eying womprats in his T16 back on Tatooine.There is absolutely something to be said for friends who give you a lift too. After all, Luke would've been toast without Han's timely return. But the practice that allowed him to even be a candidate for glory was what got him into the X-Wing in the first place.You do need both. But the piece you have control over is inviting play that doubles as practice - even when you're not sure what you're practicing for.After all, I wouldn't have been on that panel had I not launched my ACT & SAT prep company 2 years prior and met Lou at my very first Social Media Marketing World that same year.I also couldn't have told you when I got my degree in theater that the skills I learned there would be put to good use by helping me narrate an audio book in the future. But they were thanks to a hand up from my friend from the last episode, Jody Maberry. If you go even further back, I used to dream up full restaurants like the Kids' Korner Kafe, complete with menus and popcorn soup that included a little of everything from my mom's spice drawer and place settings for our "guests" - aka my cat, Arthur. Branding, collateral, and workflows being practiced from age 9.The thing that's so beautifully enticing about entrepreneurship is that we get to bring our whole selves to work and celebrate every nuance and quirk that makes us us.So here's the invitation for you today: take a moment and think about the stuff you do just for the joy of doing it. Reflect about how you feel when you're in the zone with that not-work-related activity.Consider some of the tangible skills you're honing while you're doing it.See if you can weave some of that skill set and bring that sense of flow and joyful ease to your day-to-day work. Or, ya know, just use the Force. Whatever floats your boat. ;) Need help taking the next steps in your business? Let's hop on a all! Head to laurengaggioli.com/mastermind to get your first group coaching session for just $25.
Lost Cats & Lonely Guest Rooms
Sep 12 2024
Lost Cats & Lonely Guest Rooms
You might be a lonely entrepreneur if you sometimes hear opening strains of "The Sound Of Silence" start to play as you head to the corner of your guest room to start working on your business after everyone else in your home has gone to bed.ASK ME HOW I KNOW. ;) Listen: 2 things are true.There is nothing in the world I'd rather do to make a living than build online courses and record podcasts.Some days the lift is so heavy that it feels like a curse to be entrepreneurially minded.And, to make matters more confusing, I sometimes feel this at the exact same time. It can be crazy making. But what makes it uncrazy are the people I'm lucky enough to call my entrepreneurial friends. I love that I don't have to contextualize everything for them. I don't have to explain what I mean in the way I do for folks who don't work for themselves. And - here's the reality - the way I've met most of them is by attending entrepreneurial conferences. Or, in the case of Teri Holland, our second guest here on The Digital Entrepreneur's Toolkit Podcast, by guesting on other folks' podcasts via the matchmaking service PodMatch*. So if you'd like to start expanding your community to include a few people with whom you don't have to translate everything into something that makes sense to folks who have never wrestled with Zapier API integrations or double-opt-in configurations, I highly recommend carving out some time to attend a conference for entrepreneurs or heading to PodMatch* to share your expertise on someone else's platform.Who knows! You just might make a new friend in the process.*This is my PodMatch affiliate link. You will not be charged extra by using it but I will receive a small commission should you choose to sign up for the PodMatch service.
It's Kind Of Fun To Do The Impossible
Sep 5 2024
It's Kind Of Fun To Do The Impossible
“All our dreams can come true, if we have the courage to pursue them.” - Walt DisneyIt should come as no surprise to you after my interview with Lou Mongello that I am a big Disney fan. And while I love Disney parks and movies (yes, even as an adult), it's the history of the House That Walt Built that really gets me.Because it would have been so much easier for the Disney empire to simply not exist. It would've been a lot easier for Walt to have given up entirely and very early on. He faced devastating setbacks. A lot of them. But he didn't give up. He persisted. And, more than just persist, he innovated.Walt Disney collected a team of geniuses around him and pioneered new technology that would bring his visions to life - the multiplane camera, audio-animatronics, and the tubular rollercoaster to name a few.When others laughed at Walt's ideas or refused to give him funding, he stuck to his guns...and sent Roy to collect.Say what you want about the Disney empire, there is also something really inspiring about Walt's level of commitment to his vision in the face of naysayers.But here's the thing: you don't get to do the impossible if you don't do the hard, heavy, uncomfortable first repetition.While Snow White, the world's first feature-length animated film, is beautiful and charming, it's also clunky when you set it alongside today's animation. But we can't to today's level of digital animation without that first stepping stone. In fact, without Walt, who knows if some of the advances in computer animation that we so casually enjoy today in our movies and video games would've ever been developed at all.We entrepreneurs can sometimes stop ourselves before we start or judge our first steps too harshly. But the truth is that we never really know where our work might lead. So if you're struggling right now or judging your first draft against the polished, perfect vision in your head, I'm here to remind you that you can't get to where you want to go by thinking yourself to the finish line.Take the big leap. Share your heart. It's going to feel awkward and difficult. That's good. It means you're doing something new. It means you're growing. Fight inertia. Take your next hard, right step.I'm cheering you on. Now - if you're really stuck in your head and want a little extra support and guidance, you're always welcome in my stop-by-when-you-have-time online mastermind for entrepreneurs. Your first group coaching session is just $25 when you use the discount code FRIEND.Just head to laurengaggioli.com/mastermind to learn more.