This week, the Zync team talks about trademarks with a special guest: Andrew Di Lullo - managing principal of Listrom Di Lullo (listromdilullo.com)

We'll explore what a trademark is and why it's important. What can brands trademark - just their name or logo? Should trademarks be registered in Canada/North America or globally? And finally, what are the best ways to proceed to get a trademark - and what are some of the potential issues?

Join us as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us at zync.ca

This episode was recorded on March 5th, 2021