Can rebranding help Facebook?

Everything is brand

Nov 4 2021 • 24 mins

Facebook is rebranding. Its new name is Meta, and it seems it's here to stay. With everything that's going on with the company, we have a bunch of questions:

Can a rebrand help Facebook? Does it hinder them? Does Facebook need saving as opposed to helping? What's the reason behind the rebrand? Is this a strategy to carve Facebook off and focus on some of their other properties and initiatives?  And is it too little, too late at this point?

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on October 29, 2021.