Transform Your Image, Transform Your Business: Color Typing for Next-Level Branding

LaQuita’s Toolbox

Jan 16 2024 • 50 mins

Embark on a journey of transformation with Patsy Sanders, as she discovers the surprising link between personal style and professional success. Witness the unexpected twist that leads her to embrace her authentic self and unlock the power of personal branding. Join Patsy as she unveils the profound impact of aligning one's inner essence with their external image, and prepare to be inspired by the potential for increased confidence and impactful branding. Dare to delve into the world of personal style and discover the transformative potential it holds for your own journey.

Patsy Sanders' inspiring journey into the world of personal branding began with a pivotal moment of self-realization. Struggling with weight and feeling out of place in a new town, Patsy's encounter with a color typing system sparked a profound transformation. As she reluctantly embraced the concept of aligning her personal style with her inner essence, she discovered the immense impact of colors and shapes on her confidence and professional success.

Patsy's story is a testament to the transformative power of understanding and embracing personal style in branding. Through her emotional and empowering journey, she exemplifies the profound impact of aligning one's authentic self with personal style, ultimately leading to increased confidence and impactful personal branding. Patsy's experience serves as an inspiring reminder of the potential for personal style to shape not only one's external image but also their internal strength and self-assurance.


Patsy Sanders, the founder of Embracing Your Essence, brings over five decades of experience in the beauty industry, with a passion for helping individuals look and feel their best. Her journey from a hairdresser to a successful business owner is both inspiring and transformative. Patsy's expertise in personal branding and the impact of personal style on individual confidence is unparalleled. Her unique approach, grounded in her own experiences, offers invaluable insights for entrepreneurs and business owners aiming to enhance their personal brand. Patsy's story is a testament to the power of personal transformation and the significance of embracing one's natural gifts and character traits in personal branding.

"You are your brand. It's a foundation piece of your business. You can always look good because people join you. "- Patsy Sanders


In this episode, you will be able to:

  • Uncover how personal style can elevate your brand presence.
  • Harness the influential power of color in personal expression.
  • Discover the impact of color on perception and success in branding.
  • Embrace authenticity in dressing for personal and business brand.
  • Explore the transformative power of embracing your true self in branding.

Elevating Brand Presence Through Style

Transforming your personal style can significantly elevate your brand presence. Adopting the right style can enhance your authentic expression, making you uniquely stand out. This, in turn, helps to build positive and impactful personal branding that resonates with your audience.

Influence of Color in Expression

The colors we choose to wear can communicate our mood and essence without uttering a single word. Understanding the right colors for us can amplify our personal expression and make us feel more confident. This understanding allows us to choose garments that perfectly exhibit our authenticity and elevate our personal brand.

Impact of Color on Branding Success

Incorporating color in our branding strategy can significantly impact our success. The careful selection of colors can enhance the visual identity of an individual or company, creating a stronger brand presence. Furthermore, knowing which colors to wear for professional events or photoshoots can ensure a...