024: Crash Course in the Art of Negotiation with Brandon Voss

Real Estate Runway

Oct 13 2021 • 34 mins

When you’re in a high stakes negotiation, the last thing you usually think about is having empathy for the other person and putting your own objectives aside, but this episode may just change your approach. Brandon Voss is the President of The Black Swan Group. What sets them apart is that the Black Swan team is able to assist their clients in negotiations while customizing their approach based on their unique needs, situation, and corporate culture. As a thought leader with extensive sales experience, Brandon holds respect to the three negotiator types: the Analyst, the Assertive, and the Accommodator. He has made it his mission to teach clients how to identify each of these three types of negotiators and has developed a methodology for dealing with all of them in the most successful way possible.

Dive right into this episode and let’s learn a bit more about this methodology and the art of negotiation.

Getting to know Brandon Voss - [00:01 – 04:50]

  • I introduce Brandon Voss
    • Bio
  • Brandon shares his background
    • Raised in New Jersey
    • Becoming the president of The Black Swan Group
  • The values and stance of The Black Swan Group
    • Tactical empathy
    • Putting your own agendas aside

Crash Course in the Art of Negotiation - [04:51 – 27:43]

  • Why emotional intelligence matters in a negotiation
    • Emotion is the basis of all human behavior
    • It can’t be ignored if you want to gain influence
  • How to get started in shifting your negotiation approach
    • Start with ‘Labels’ and ‘Mirrors’
    • Listen to what isn’t being said
    • Label the other person’s challenge
    • How to employ a good mirror
      • It seems like… It sounds like…
  • Addressing the negatives in the room
    • The word ‘Why’: A cause for natural defensiveness
    • Addressing negatives make them go away
    • People are naturally closed minded
  • Calibrated vs. open ended
    • Open: When, where, who
    • Calibrated: What and how
    • What tackles challenges
    • How tackles implementation
  • Getting the other person to the ‘That’s Right Moment’
    • Describing their world to them
    • The chemical process that happens in the brain
  • How to get more resources from Black Swan Group
    • Links below
  • Why is it called The Black Swan Group?
    • The unknown, unknowns
    • Getting to the hidden facts

Final Questions- [27:44 - 34:18]

  • What is your superpower?
    • Ability to see and identify team cohesion
  • What was your biggest failure?
    • Poor communication over a problematic contract
  • How Lee is impacting the world
  • Connect with Lee!
    • Links below
  • Final words

Tweetable Quotes:

“In short, tactical empathy is the calibrated application of emotional intelligence to negotiation.” - Brandon Voss

“There's always an emotional context that needs to be addressed. The fact that it is the foundation of decision making, when we ignore it, we've missed a critical step to gaining true influence with another individual.” - Brandon Voss

Resources Mentioned:

Want to connect with Brandon? You can find him on LinkedIn and Twitter. Be sure to visit https://www.blackswanltd.com and reach YOUR full potential as a negotiator.

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