Unfiltered

Hannah Reed, Fran Rescigno, and Alethea Tyler

Honest as heck conversations about the good, the bad, and the ugly of entrepreneurship. Hiii, we’re Han, Fran, and Alethea, entrepreneurs who each run our own online businesses and we created this podcast because we’ve noticed there are a lot of conversations that get skipped over when it comes to running your own business. On Unfiltered, we’re dishing about the things we're currently battling with, the icks we’ve encountered, and the advice we wish we had when we were just getting started. No BS. No fluff. No everything is sunshine and rainbows. Just a space for creating a community that’s all about having real conversations so we can support TF out of each other. We’d love for you to come join us. read less
BusinessBusiness

Episodes

26. 5 Recent Marketing Mishaps that Shocked Us
Jun 26 2024
26. 5 Recent Marketing Mishaps that Shocked Us
“I can’t believe they said that” Instagram posts, marketing campaigns that pissed of A LOT of people, BS apologies, and more—that’s what we’re chatting about in today’s episode of Unfiltered. In this super open convo about some recent marketing mishaps we’ve witnessed from brands like Copyhackers, Bumble, Youthforia, and more, we’re discussing what these missteps show us consumers are fed up with, the best ways to handle public apologies, and some things we consider… pretty dang unforgivable. Grab a glass of milk because this one’s extra spicy. Highlights: 3:00—17:19: The Copyhackers post that enraged the internet (and the surprisingly unpleasant way that Copyhackers handled all the angry IG comments)17:19—35:50: What Bumble did right and what Bumble didn’t get so right in their latest marketing campaign that also enraged the internet35:50—45:20: The beauty company that had all of TikTok talking (and not in a good way) because of one product they recently put out45:20—50:00: The importance of being honest when marketing products and a very popular beverage biz that recently found itself in hot water for not being so honest50:00—59:39: Why Kelloggs’ recent ad was giving off “let them eat cereal” vibes and what we can learn about the balance between hopping on current issues vs. being insensitive to people’s current struggles We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!
25. Books That Have Made an Impact on Us: Business & Personal
Jun 12 2024
25. Books That Have Made an Impact on Us: Business & Personal
In this episode of Unfiltered, we’re sharing our all-time-fav books (so far). Everything from nonfiction books in the business and self development genres to fantasy and thriller fiction genres! Have any recs that you think we’d like? Message us on IG! Here are the ones we mentioned: Nonfiction Books: “Permission to Put Yourself First” by Nancy Levin“The Dark Side of the Light Chasers” by Debbie Ford“The Cult of the Customer“ by Shep Hyken“Building a StoryBrand” by Donald Miller“Obsessed: Building a Brand People Love from Day One” by Emily Hayward“You are a Badass at Making Money” by Jen Sincero“Everybody Writes” by Ann Handley“The Storyteller’s Secret” by Carmine Gallo“10x Is Easier Than 2x” by Benjamin Hardy and Dan Sullivan“Tools of Titans” by Tim Ferriss“Untamed” by Glennon Doyle“Becoming Supernatural” by Joe Dispenza Fiction Books: “Powerless” by Lauren Roberts“Kingdom of the Wicked” by Kerri Maniscalco (3 Book Series)“Starling House” by Alix E. Harrow“Between Shades of Gray” by Ruta Sepetys“The House Across the Lake” by Riley Sager“The Silent Patient” by Alex Michaelides“100 Years of Solitude” by Gabriel García Márquez“House of the Spirits” by Isabel Allende“A Prayer for Owen Meany” by John Irving“The Amazing Adventures of Kavalier and Clay” by Michael Chabon Want a free book? You can use Fran’s or Alethea’s Thriftbooks link and when you spend $30, you’ll get credit for a free book! We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!
24. What We'd Do Differently if We Started Over in Business
May 29 2024
24. What We'd Do Differently if We Started Over in Business
If you could go back to the beginning of your biz, knowing everything you know now, what would you definitely do the same and what would you change? In today’s episode of Unfiltered, we’re answering exactly that. From the #1 thing we all agree took us too long to figure out to the things we’re so thankful we did in the beginning, we’re spilling about the exact things we would and wouldn’t change if we were to start our businesses all over again. Highlights: 10:31—24:27: Our thoughts on transitioning into running your own business versus going all in right off the bat24:27—33:11: The #1 thing that took all of us some serious time and money to realize was total BS33:11—36:57: What we learned about having multiple offers vs. just a few36:57—39:53: Brand strategy (and when the hell would actually be the best time to invest in it)39:53—51:01: The different marketing platforms we love (and the ones we wish we hadn’t wasted time on) 53:12— 58:56: A few ways we regret having spent our money as well as a few of the things we wish we had invested in at the beginning 58:56—1:01:45: The different ways we wish we had approached creating packages and timelines1:01:45—1:06:25: The importance of prioritizing community-building and biz friendships We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!
23. The BS of Overnight Success, Huge Money Wins, and Going Viral
May 15 2024
23. The BS of Overnight Success, Huge Money Wins, and Going Viral
We’ve it, you’ve seen it, and a whole lot of the online space seems to be full of it… and that’s people talking about viral strategies and hitting huge income months, but behind closed doors? Everything isn’t always as it appears. In today’s episode of Unfiltered, we’re talking about the myth of overnight success, why chasing huge money goals can bite you in the ass, some of the BS we’ve noticed when it comes to income transparency, and the things we actually focus on and prioritize to build our own businesses sustainably. It’s a doozy of a discussion so buckle up and let’s dive in. Highlights: 2:11—17:29: Why going viral isn’t a metric to aim for and how it gets used as a scam strategy17:29—24:17: The myth of overnight success and why it’s important to create your own definition of success24:17—28:00: How to take a step back and pay attention to who you’re comparing yourself to28:00—34:31: The danger of popular traps that flash big numbers (like 20k days, 100k months, etc.)34:31—42:52: A summary of all the things we pay attention to to build our businesses sustainably We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!
22. Panic and the Art of Pivoting
May 1 2024
22. Panic and the Art of Pivoting
If there’s one thing every entrepreneur is guaranteed to go through it’s a pivot. Whether that’s a pivot into a new niche, a pivot away from an offering, or a pivot of your whole-ass business, pivoting is a big part of building a business. In today’s episode of Unfiltered, we’re dishing on all of the pivots we’ve made, the fears we’ve faced around changing up the stuff we’ve come to be known for, when the desire to shake sh*t up is something you should listen to and when it’s something to ignore, and so much more. It’s juicy. And hopefully, helpful. And as always, totally unfiltered. Highlights: 4:16—11:33: All the title changes our IG bios have undergone11:43—15:21: The importance of being cringey15:21—27:15: The “taboo” feeling of pivoting and the way we’ve reframed it27:23—30:52: Why listening to your desire to pivot is important (and when it can be harmful)32:07—41:34 The #1 thing that makes it possible to pivot without having to leave everything behind Brand Strategy Resources: Brand Foundation Self-Discovery by State of SageClarity Era: Unlocked, A Free Training by PDA Studio We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!
19. What No One Tells You About Client Experience
Mar 20 2024
19. What No One Tells You About Client Experience
Chances are, if you’re a biz owner, you’ve heard a thing or two about client experience. But… what the heck even is it? AND, how do you deliver a good experience to your clients? Buckle up buttercup because on today’s episode of Unfiltered, we’re diving into a juicy conversation about everything we’ve learned about client experience (mostly from Fran, whose literal job title is client experience architect). From the misconceptions we had when we were just getting started to the big mistakes we’ve made to the fun ways we’ve sprinkled in our own personal touches, this episode is dishing on everything there is to know about client experience. Highlights: 3:03—16:59 - Defining what client experience even is and the thing you’ll want to know before creating yours 16:59—26:33 - Common misconceptions and ways our perspectives on client experience have shifted since starting our businesses 26:33—30:28 - When’s the right time to prioritize client experience (and what’s actually worth investing in when you’re just getting started)  30:28—35:15 - The importance of outlining your processes (and what that even means) 35:15—51:41 - How and why to have good-ass communication with clients and the fun personal touches you can add to make communication your own 51:41—54:48 - The pros and cons to templatized emails 54:48—1:03:07 - Looks vs. experience and whether or not to focus on branded touch points  1:03:07—1:14:00 - How automations have changed our lives, saved our sanity, and made us millionaires (Jk… mostly) Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!
18. How to Detach Your Self Worth from Your Biz & Prioritize YOU
Mar 6 2024
18. How to Detach Your Self Worth from Your Biz & Prioritize YOU
It’s easy to connect our self-worth to our business when everything is going well: successful launches, booking out, high-cash months… But what happens when you hit a dip? Will a failed launch, slow season, or low-cash month be a reflection of your worth? If you aren’t doing the work to detach your identity from your business, you’re bound to hit an identity crisis or two. In this episode, we’re chatting about all the different ways our businesses have triggered our personal insecurities and struggles, from receiving client feedback to losing retainer clients. But we’re also dishing out the various ways we’ve learned to detach ourselves from the outcomes in our businesses! Highlights: 2:20–5:18 - Why detaching your self-worth from your business during the highs will help you handle the lows better 5:19–18:12 - Signs your identity might be tied to your business 18:13–24:43 - The connection between boundaries and self-worth 24:24–36:41 - How your attachment style might be showing up in your biz 36:42–51:59 - The differences we’ve seen between rawdogging the day and starting it off grounded using morning routines 52:00–57:53 - The importance of setting realistic expectations and how to handle it when things don’t go the way you want them to 57:54–end - It all starts within YOU and if you don’t believe it for yourself, no one will (get outta here, external validation) Mentioned resources: Calee’s 5-5-5 Method 101 Essays that Will Change the Way You Think Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!
17. Wait. Should Building a “Cult Brand” Be The Goal??
Feb 21 2024
17. Wait. Should Building a “Cult Brand” Be The Goal??
You’ve probably heard the phrase “cult brand,” h*ck, you might have even been taught by a business coach how to BUILD one… But what does building a cult brand even mean? And is it actually something we should be striving for as business owners? In today’s episode of Unfiltered, we’re diving into a ridiculously real convo about “cult”brands, aspects we’ve noticed that make our guts a little queasy, and whether or not building a cult-following is a dangerous power dynamic or a good goal to aim for. Highlights: 01:58—12:26 - What the h*ck are cult brands and the different types we’ve noticed popping up12:26—19:13 - How cult brands are dang good at disguising what they are 19:13—25:40 - The difference between building a cult following and a community 25:40—30:05 - The ways narcissism impacts entrepreneurship30:05—38:45 - The difference between branding and cult branding (and the core similarity they share)50:16—52:35 - The danger of buzzwords Special shout out to Megan Phillips who has a super cool tagline of “you can sit with us” Like this episode? Check out episode 02. where we talk about mean girl marketing or episode 10. where we chat about how talking sh*t might be affecting your biz. Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!
16. Imposter Syndrome or Unqualified? Where’s the H*cking Line?
Feb 7 2024
16. Imposter Syndrome or Unqualified? Where’s the H*cking Line?
Every entrepreneur knows it, fights it, and at times, gets their ass kicked by it. And the “it” we’re talking about… imposter syndrome. Which usually is insecurity getting the best of us, but what about when it’s not? What’s the line between imposter syndrome and actually NOT being “qualified” to teach about something? In today’s episode, we’re spilling all our thoughts on imposter syndrome and where not being “qualified” goes from an untrue thought you should tell off to an indication that you actually aren’t ready to charge for a certain subject. We’re having a ridiculously unfiltered convo about BS trends, admitting our own insecurities when we were just getting started, and calling out some things we’ve seen in the online space that we think are mega uncool. Highlights: 01:53—05:13 - Why imposter syndrome is so ridiculously common when you’re just starting out05:13—11:18 - The difference between free content and paid content and how expertise impacts pricing 11:18—19:50 - What “being qualified” even means to us19:50—27:50 - How the amount of time you’ve spent learning a subject plays a role in whether or not you’re an “expert”27:50—30:24 - Why it’s so damn important to rely on other experts for support and how marketing yourself as someone who knows it all might actually hurt your biz33:24—38:31 - What it means to be an “expert” and why it’s important to start before you’re ready39:49—50:48 - What you should consider BEFORE creating an offer (whether it’s paid or free50:48—01:02:53 - A few important conclusions about this whole complicated conversation on imposter syndrome Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!
15. Handling Slow Seasons and Advice for Brand New Biz Owners (Q&A Part 2)
Jan 24 2024
15. Handling Slow Seasons and Advice for Brand New Biz Owners (Q&A Part 2)
Should you work for free when you’re just getting started? What the hell can you do when your biz inspiration dries up? How the heck do you navigate a slow season that has you questioning if the money is gone for good? We got you. Because in today’s episode of Unfiltered, we’re answering questions about being a brand new Pinterest manager, whether or not you should work for free when you start your biz, and how the hell to handle slow seasons and seasons of being wildly uninspired. We’re getting personal, sharing some tough struggles we’ve had, and as always, are keeping the conversation totally unfiltered. Highlights: 01:26—07:24 - How to set your pricing when you’re just getting started (and how to avoid EVER working for free)07:29—14:21 - The #1 thing to prioritize when you get caught in a slow season16:31—27:48 - Tips for preventing future slow seasons (and what to do while you’re in one)27:48—36:56 - Why admitting “defeat” can be ridiculously helpful36:58—41:43 - What RAS is (reticular activating season) and how to use it to your advantage rather than letting it scare the hell out of you42:19—48:26 - The #1 things we do when we’re feeling uninspired in our businesses (cuz it happens to everyone!) 48:28—57:15 - Our favorite tricks for finding inspiration again  Resources and episodes mentioned: Q&A Part 1: How to Structure Your Schedule to Get Stuff DoneA post on why you don’t want to position yourself as someone who simply takes stuff off other people’s platesEpisode 110 of There She Rose: Go from anxiety to EASE with your moneyEpisode 159 of Manifestation Babe: Is the Law of Attraction Working AGAINST You in Your Business?Episode 164 of Manifestation Babe: The EXPERIMENT that BLEW UP my business, bank account & life in a single year Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!
11. There’s No Such Thing as Business Without Mindset Work
Nov 29 2023
11. There’s No Such Thing as Business Without Mindset Work
The biggest difference between being an entrepreneur and being an employee? All the freaking mindset and personal development work you HAVE to do on yourself. Because to run a biz, you need to know how to battle your insecurities, anxieties, and limiting beliefs. In today’s episode of Unfiltered, we’re diving into a juicy conversation about the mindset issues we’ve had to overcome (and are still working through), how personal issues show up in business, the science that explains why pushing past our comfort zone goes against our survival instincts, and the tools and resources we rely on to help us stay on top of all the mindset stuff. Highlights: 6:07—11:44 - What “personal development” actually means to each of us11:45—16:39 - How learning to FEEL our feelings (and not just notice them) and dive into our fears has changed everything20:34—31:41 - A few of the ways that what you’re struggling with personally will show up in your biz (and may even be part of why you started your business in the first place)31:41—35:32 - How building a business actually goes against our survival instincts39:34—47:31 - Intuition vs. anxiety and how to tell the difference 47:30—52:38 - What the heck limiting beliefs are and how they can even impact the work you do for clients57:38—01:05:02 - The top things that have had the biggest impact on each of our mindset and personal development journeys  Paid and Free Resources: You Are a Badass at Making Money by Jen Sincero (an awesome book on money mindset!)Manifestation Babe PodcastManifestation Babe AcademyHypnotherapy with Addison Bowen (she has free and paid resources!)Alma - Therapist Directory (US) Find a Therapist Directory (US)Han’s favorite mediation app: Headspace (get a free 30 day guest pass) If you have any thoughts, feedback, or agreements/disagreements pop on over to Alethea’s podcast page on her website (there’s a form at the very bottom!) Don't forget to connect with us on Instagram! Find Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice.
09. Boundaries vs. Contracts and How We Handle Both in Our Businesses
Nov 1 2023
09. Boundaries vs. Contracts and How We Handle Both in Our Businesses
As a biz owner, you’re gonna have to learn how to set clear AF boundaries with clients and enforce consequences when clients don’t do what they’re supposed to do. But… those things take practice and can feel intimidating to do, especially if you’re someone who worries about coming across as “mean.” In today’s episode of Unfiltered, we’re spilling all of our thoughts on boundaries. What they are, how they’re different than contractual agreements, how to communicate clear expectations to clients, the types of boundaries we’ve set in our businesses (like not tagging clients we’re in the process of working with), and more. As always, it’s one spicy conversation that’s completely unfiltered. Enjoy! Episode highlights: 06:51 - What boundaries even are and how they’re totally different from contractual agreements13:17—16:47 - Why it’s best to avoid working with anyone who asks for you to make an exception to your process/contract18:25—23:18 - The importance of communication with clients—from communicating potential consequences to communicating personal boundaries24:23—34:54 - The #1 thing to remember when clients violate a contract35:12—42:25 - Why we don’t post about the clients we work with (until a project is finished42:33—54:31 - Boundaries we have and communicate to our clients about tagging them in stories and sending them gifts55:14—01:06:07 - Boundaries we have around work/life balance01:06:10—01:08:34 - A reminder that boundaries and self-care are never an excuse for providing a bad client experience or dropping the ball on client work   If you have any thoughts, feedback, or agreements/disagreements pop on over to Alethea’s podcast page on her website (there’s a feedback form at the very bottom!). Don't forget to connect with us on Instagram! Find Han (@hannahreed.co), Fran (@thepassionscollective), and Alethea (@copywithspice).