Life, Science and Marketing

Paul Avery

Airing monthly, BioStrata CEO, Paul Avery, engages in insightful conversations with leading science marketing experts from across the globe, delving deep into their life and career story, the areas of science that inspire them, and the marketing tips and tricks they have learned along the way.

Our aim is to provide life science marketers with the perfect resource to help them navigate the ever-changing and competitive landscape of our industry. We're hoping to arm you with industry-leading perspectives, expert insights, and innovative strategies, so you can stay ahead of the curve. The right knowledge can be your secret for success - access it by listening to Life, Science and Marketing.

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Episodes

Jaleel Shujath: Applying scientific rigour to marketing through continuous experimentation, data analysis, and learning
Jan 9 2024
Jaleel Shujath: Applying scientific rigour to marketing through continuous experimentation, data analysis, and learning
Life, Science, and Marketing Podcast: Episode 10 Guest: Jaleel Shujath, ex-scientist turned marketing expert Jaleel's Background: Ex-scientist with a biology degree and lab experienceOver 20 years working in life science marketing at GE Healthcare, ATCC, Absorption Systems, and morePassionate about science and discovery from an early ageKey Discussion Points:Applying scientific principles like hypothesis testing and data analysis to optimise marketing efforts Embracing both successes and failures as learning opportunities to improve campaigns Tracking marketing data rigorously to showcase value and defend budgetsTailoring marketing approaches to each unique company’s needs and market landscape Using curiosity to fuel impactful messaging and innovative tacticsNetworking consistently to build relationships and learn from othersKey Quotes:"As scientists, we always promote the successes right and the successful experiment, the new discovery...people rarely show the failures.""Make sure the data is solid because in science, scientists will always critique each other’s experiments right? And they're looking at it with a hard eye.""I think if we were to go to anybody, any marketer...what percentage of your endeavours or initiatives are you know, knockout out of the park type of initiative? If they were being honest...maybe 50 percent, maybe 40 percent."
Laura Haldane: From psychology to entrepreneurship, top tips on scientist networking, and LinkedIn tactics for global marketing success
Aug 29 2023
Laura Haldane: From psychology to entrepreneurship, top tips on scientist networking, and LinkedIn tactics for global marketing success
Life, Science, and Marketing Podcast: Episode 2Guest: Laura Haldane, Co-Founder & VP Sales & Marketing at SciLEADSLaura's Background:Degree in psychology from Queen's University BelfastStarted career in life sciences through a graduate program at RandoxPreviously worked in sales roles at various life science companiesReconnected with her SciLEADS co-founders to start the companyKey Discussion Points:The founding story of SciLEADS and how it provides automated lead gen tailored to scientistsLaura's passions like gardening, dog rescue, and tracing her ancestry through multiple DNA testsHer fascination with complex technologies like CRISPR despite not having a science backgroundChallenges marketing and selling to busy, sceptical scientists and tactics Laura used to succeedTakeaways from Laura's 'Ask the Scientist' conference sessions on effective outreachTips for optimising LinkedIn profiles and networking on the platformAdvice to her younger self like securing key online assets early onThe importance of perseverance, vision, and surrounding yourself with believersKey Quotes:"Scientists want knowledgeable, technical salespeople who can answer their specific questions.""Having some naivety can actually be helpful. You just need to be dead fast on your vision.""The biggest takeaway is that scientists really just want to talk to each other about products. They'd prefer to hear from a fellow scientist who is already using a technology rather than a sales rep.""Make sure to use all of your weekly connection requests on LinkedIn. It's important to consistently build your network over time."