Content Untapped

Georgia Kirke and Ivan Meakins

What makes great content? What is it about a message that enflames our emotions with joy, curiosity, anger or excitement?

Ivan Meakins is Head Of Content at Write Business Results, and when he isn't working with clients on their content, he spends his time pondering questions like this.

And now, he is on a mission to seek out the answers and report his findings back to you.

Join us as we dive into the realms of history, science, psychology and many other fields to explore the hidden secrets and techniques used by people for centuries to capture the hearts and minds of an audience, so you can improve your content and grow your own little tribe.

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Society & CultureSociety & Culture


EP7: The Power Of Setting Zero Expectations For Your Content With Mat Wilson
Apr 25 2023
EP7: The Power Of Setting Zero Expectations For Your Content With Mat Wilson
Creating content can sometimes feel like you are shouting into a void...If you are a creator who feels like no one is watching, this episode will give you a reason to keep going.In this episode of Content Untapped, Ivan Meakins welcomes a special guest to the show — Mat Wilson.Founder and CEO of Einstein Marketer, Mat has spent the last five years using content to grow a thriving digital marketing agency and the UK's largest digital marketing conference.Five years ago, Mat was getting "kicked in the balls" for six months before his blog kicked off. It now brings in over 50,000 visitors a month.Together, Ivan and Mat unpack some wild topics, including:Why having zero expectations is a creator's best friendHow to break past the fear of being judgedHow great content can end up building a loyal tribeJoin the conversation and discover why dressing up in wedding dresses makes great content. The power of "The Trojan Horse" mentality when creating. And why internet trolls are a good sign.Check out Mat's new Youtube Channel here: the EMC tribe here: EMC Live---------------------------------------------If this episode sparks off any new ideas, we would love to hear them! Please email us at OR fire us a DM on social media. Links to all our favourite haunts are below: LinkedIn: Write Business ResultsIvan Meakins Instagram: