As one of the US’s largest fuel retailers, it is exciting to see RaceTrac as another leading retail brand using subscriptions to drive customer loyalty.

And perhaps even more exciting that RaceTrac is the first retailer we’ve seen so far to offer a tier exclusively focused on saving money off your fuel.

Listen to this article of Liquid Barcodes Live Loyalty podcast to hear the latest insights on RaceTrac Rewards and its innovative subscription layer within its loyalty program.

Show Notes:

1) Loyalty Article - Subscribe and Save on Fuel

2) RaceTrac Rewards - Convenience Store Loyalty Program