With over 2 million customers every day, 7-Eleven int he Phillippines is a market leader in convenience retail - supported by a powerful loyalty programme called "Click Rewards" . This article is an interview with Victor Paterno, CEO and President of 7-Eleven in the Philippines, who shares his insights on their digital transformation and what he knows "for sure" about the role of his loyalty programme in the current and future success of his business.