As one of the most exciting concepts emerging in convenience retail, subscription programs offer retailers the potential to drive even greater loyalty with consumers.

Racetrac Rewards is one of the first gas stations to launch this business/loyalty model for its fuel business - an exciting and clever strategy that offers customers a clear value proposition, as well as driving compelling benefits for the business.

Listen to this live loyalty article to learn all about Racetrac's VIP loyalty program where customers "subscribe and save on fuel."

Show Notes:

1) Subscribe and Save on Fuel - article on subscription loyalty in fuel retail