In the highly competitive retail fueling industry, it's hard to differentiate and delight customers but one brand consistently doing this is "Cumberland Farms" - a regional business in the North East of the USA.
With over 600 stations, this family business has succeeded in developing some award-winning concepts and some innovative ideas such as its "cup-scription" program.
Listen to this episode to learn how Cumberland Farms is becoming the brand that US consumers say they "always choose to use" - using simple, consistent and generous programs that truly matter to customers.
Show Notes:
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