In 2019, Coca Cola USA launched an exciting new concept, designed to create a sense of exclusivity for advocates of it's iconic brand. Dubbed the "Insider's Club", it's a subscription-based loyalty program that rewards its members with monthly packs of its new products along with a goodie bag of merchandise designed to delight these truly loyal users. The "Insider's Club" gives them even more reasons to connect with the brand and share their love of its products with others. Listen to this episode for insights on how one of the world's most successful brands is driving customer loyalty in 2020.