#434 S2 Episode 303 - VANITY FAIR: The Greater Value Of Good Content Mix Over Vanity Metrics

Sales Transformation

Oct 1 2022 • 5 mins

LIKERS AND ENGAGERS WILL NOT NECESSARILY BECOME BUYERS

Collin explains why we should not take the value of a good content mix for granted, because likes, comments, and engagements are just numbers pieced together to look like a scoreboard. Learn more about this with Collin in the latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

  • Likers don't exactly translate to buyers
  • The good content mix is what matters
  • The problem with vanity metrics

“I still believe video is still important, because there's a lot of people that are seeing that and consuming that video, and having a good content mix is important, even though it's not getting those vanity metrics of likes and comments that you're hoping for.” - Collin: Good content mix tramples vanity metrics, all-day

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